Tuesday, December 3, 2013

Spotlight a few outstanding companies....

One of our cities top small companies is http://www.kuecker.com Kuecker Logistics is a leader in Kuecker Logistics Group, Inc. (KLG) has specialized in providing innovative solutions to suit their clients' needs for integrated material handling systems.

Another great KC company is http://www.ecsxtal.com  ECS Inc. International has grown to become one of the most recognized and experienced manufacturers of frequency control management products in the world.

Want some fantastic KC based coffee search no more than http://www.actioncoffee.com

More to come soon!

It has been a while

Sorry I have been off this for a bit but I will be picking back up strong. Here are a few strategic items of interest to your rankings: Some info courtesy of Axandra.....
On-page optimization vs link building
On-page optimization vs link building1. Different keywords require different SEO tactics

Getting high rankings hasn't become easier with Google's recent updates. Fortunately, it is still possible to get high rankings if you do the right things. Depending on your target keywords, you have to do different things to get high rankings.

1. Long keywords: on-page optimization has a high impact

If you target long keywords with little competition, the value of on-page optimization is very high:
The more pages you optimize the better
When you optimize your website, optimize different pages of your website for different keyphrases. Start with longer keyword phrases that don't have much competition and then proceed with more competitive keywords.
As soon as Google knows that your website is relevant to the topic, it will be much easier to get high rankings for more competitive keywords.
The more pages of your website you optimize for different but related keywords, the better.

I believe that SEO on every page is necessary. I like long tail keywords because I say put in words that people will search on looking specifically for you. Remember that change is important on your web page, change the content, change the look and feel often.

Use social media, I can not tell you how many companies do not use this easy to do marketing avenue.  I can help you if yu ask and we can get yu ranked but more importantly I can bring you leads!

Until next time...................

Tuesday, October 22, 2013

Important info on how you rank in Google

On-site ranking factors are the elements on your website that influence the position of your website on search engines:
  • The text and the keywords that you use on your web pages.
  • The elements that you use on your web pages.
  • The number of web pages on your website.
  • The links on your web pages to other pages of your site.
  • The links on your web pages to other websites.
  • The navigational structure of your website.
  • The robots.txt of your site.
  • The HTML code of your web pages.
All of these factors can influence the position of your website on Google. Fortunately, it is relatively easy to change these elements.

We can help you with all of these call me at 913-244-6132

Wednesday, October 9, 2013

New info about Google's new search criteria

What's new in Google's Hummingbird algorithm?
According to Google, the new algorithm should be better with 'conversational search'. For example, a search for "What's the closest place to buy the iPhone 5s to my home" does not search for the individual words "iPhone 5s" and "buy." Instead, the new algorithm tries to get the meaning of the search.

Will there be major changes in the search results?
Google has been using the new algorithm for the last month. There haven't been many complaints about changes in Google's search results (at least not more than usual).
If your website rankings haven't dropped last month, chances are that you don't have to worry about the change.
How do I have to optimize my website for the new algorithm?
Google's new algorithm aims to process the existing signals in new and better ways. The recipe for high rankings on Google remains the same:
  • You need a professional website with good content.
  • Your website must have good backlinks from related websites.
  • The content of your web pages must be related to the topic of your site.
  • Search engines must be able to parse your pages.
Rossini.com can help you get results!!!!\

The above was an article published by SEO news

Monday, September 30, 2013

Wednesday, September 25, 2013

Tip of the day

Mobile, mobile, mobile - it's all we hear anymore. And with good reason. It can make or break your email click-through rate. According to a survey, 49% of consumers say they are likely to click on links in emails they open on their smartphones*. They'll even revisit the same emails later while using their laptops. And here's another great part—mobilizing emails is easy. In fact, it can be as simple as using less content. Less is more on mobile – shorter paragraphs and fewer calls to action......From Manta

Saturday, September 21, 2013

Can a company bring you leads?

Recently I have encountered two distintly differant forms of SEO and web marketing. One company, charched thusands of dollars to a single company per month to drive leads to each branch. The other company was more of a mom and pop company that charged $30.00 per month! The differances were so vast. The little company could get you in the search engines but really did not try to get leads. The bigger company was all about getting leads. My company is in the middle in that yes we can get you in the search engines. We can drive leads. What is importan to realize is that there has to be a goal, a plan and not a scatter gun approach. I believe in targeting and in using multiple attack weapons to get my cients leads. Others just use a supplier that is usually a foriegn company and you pay them and they take it from there. I feel that a middle ground is the best way and does work and does not break the bank in the process.

More soon


Wednesday, August 21, 2013


Targeted Keywords
Keyword usage has long been one of the most integral parts of on-page optimization. It has also been one of the most abused. Until fairly recently, the done thing was to target specific keywords based primarily on the number of search queries that they received per month. Today, the way to do it is to diversify your keywords and target a wider range of them. Long-tail keywords are also much more valuable than those consisting of one or two words, because they are more suitable for targeting exactly the right sort of traffic and there is less competition to deal with.

I have been saying this for a long time!

Monday, August 19, 2013

Responsive design what is it?

From Wikipedia:

Responsive web design (RWD) is a web design approach aimed at crafting sites to provide an optimal viewing experience—easy reading and navigation with a minimum of resizing, panning, and scrolling—across a wide range of devices (from mobile phones to desktop computer monitors).
A site designed with RWD adapts the layout to the viewing environment by using fluid, proportion-based grids, flexible images, and CSS3 media queries,[ an extension of the @media rule.
  • The fluid grid concept calls for page element sizing to be in relative units like percentages, rather than absolute units like pixels or points.
  • Flexible images are also sized in relative units, so as to prevent them from displaying outside their containing element.
  • Media queries allow the page to use different CSS style rules based on characteristics of the device the site is being displayed on, most commonly the width of the browser.
  • Server-side components (RESS) in conjunction with client-side ones such as media queries can produce faster-loading sites for access over cellular networks and also deliver richer functionality/usability avoiding some of the pitfalls of device-side-only solutions
Responsive design is all we do now or mostly do at Rossini Management Systems, Inc. Brenda finds that to do responsive design you are at least for now somewhat limited in the design look and feel at least for now. The really fancy programming we can do for a non responsive site is not yet totally available on a responsive site.  The SEO portion of the web site is fully available. I will tell you that it is very cool to see how your website can shift automatically to work fully on a cell phone.

Is this the future of web programming I say yes and it is here now so consider updating your current web site for it and if you do not have a web site make sure it is created with responsive design in mind.

Until next time

Joe Rossini

Friday, August 16, 2013

You can get leads and sales from the net!

I am a true believer that if done correctly and if you use multiple marketing ideas you can move forward and get sales from the web. I believe in social media, I believe in blogging, I believe in some e mail marketing, I use Adwords from Google and yes I even make telephone calls. It is not just one thing I believe works, it is multiple attack plans. I use PR releases, little ads in Craig s list and more. The goal is simple, get the phone ringing or the shopping cart shopping and away you go to success.

You do not have to constantly blog or post to social media but try to be consistent. Let people know you exist and what you do and that you do it well. If you have a product make sure you show it in its best light and push it. If you can get testimonials get them and tell people about them. Sell to your customer base and let them know that you are proud to have them as a customer and then try to see if they need more of your services.

If you have the chance post to your own website, make changes add pictures so that people see the changes. If you can not ask us we can help you.

OK enough for now, more to come later.

Joe Rossini

A neat feeling I got from one of my customers!

Ha Joe,

Whatever you're doing must be working cause we got a video job to make 10 copies of a DVD. He had went to Kinkos to get copies made and they told him they didn't make DVD copies. The guy at Kinkos did a search and got us from the search. Ya !!!

Jack Pasrker
J & C Video

A tip to draw leads to your web site

Lead Customers to Your Website

One way to drive traffic to your website is to draw it in from other sites. Comment on high-traffic blogs and forums and include a link back to your site. Link your presentations, ebooks, videos and podcasts in directories and sites specific to that content. Try using sites such as YouTube, iTunes or SlideShare.

I also find if  you blog and do social media on a regular basis people will come, they will see you as a specialist. Tell others what you know and do and how you can help them.  Help them in anyway that might get you recognized as a source for them.

More to come.


Thursday, August 15, 2013

Marketing tip

A tip from Manta:

Fulfilling an unmet need in your industry is a good way to boost your profit and stand out from the competition. Use social media, polls, or surveys to discover the gaps in your market. Use the information to create a product, feature, or service that your customers already want or need.

The age of the PC+

This is a neat article about a large PC maker that is making the switch: http://news.cnet.com/8301-1001_3-57598624-92/lenovo-rides-smartphones-into-post-pc-era/

Defining the playing field before entering a new market

This is an interestiing short article that makes a lot of sense.

Wednesday, August 14, 2013

Its only time!

Yes time, it is one of the things we all have in common, there are only so many seconds in a day, a week, a month, a year.  Is posting to social media or a blog a time waster?  Time is important to us all because if you waste it then they or it is gone forever.  Posting to social media depending on your point of view does take time but it can be very rewarding. You can become the expert in your field, You can be the go to person in a field that people will look to and call. Posting is just as good for you as it is to those that read your posts. So I say take the time, even just a little time and say what you want to say and feel, it can be quite liberating.

Until next time

Joe Rossini

Wednesday, August 7, 2013

It can be fun to post to social media

I have talked to many people and they have told me that they do not have time to post to social media or a blog, it just is too much work. Frankly it can be fun to tell a story about your company, tell a success story.  How about telling the world about a new product or service. We often forget that if you dont tell someone about your company no one else will either. Shout your success to the sky and use social media! If you do not have time, I can do it for you and am doing it for several companies right now.
Let me help you!

Monday, August 5, 2013

Persistance......keep trying

It is my belief that when you are down you are about ready to strike gold. No matter how bad it is continue to fight, continue to sell and to market and network and sooner or later your efforts will pay off. It is like a roller coaster ride up one day down the next but you keep chugging toward that next hill and then sales come and success. Do not stop, keep pushing and you will succeed.

Joe R

Thursday, August 1, 2013

From General Joe :) Keywords and Adwords

Adwords can be very powerful to use to get direct leads to your web site. I have often wondered why owners that do adwords on their own and who tell me they got burned understand why. They get burned because adwords is not easy, it is a process, a constant learning process. Adwords changes and what worked last month may not work this month. Adwords offers options that can if you follow them make an immediate impact on your campaigns.  What is important is what you spend on your campaigns. Right along with your campaigns is your keywords that you use. Some keywords are so generic that by using them you are just trowing your money away. I recomend long tail specific keywords and phrases. I recommend thinking like a web surfer, what would they look for and type in.  You would not just type in dog when you want a Bull Mastiff dog. Be specific, yes your clicks will go down but the ones you get will be valid potential leads.

More soon.


Tuesday, July 30, 2013

Progress sometime takes time and you must have patience

I must constantly tell my customers that Rome was not built in a day. The early Rome was not really all that big or a large empire, it took time and hard work and yes some great leadership to build such an empire.  OK I am not a Roman General even though I am Italian but I will tell you that it takes my team time to do the right things and to make changes to a web site and to then tell the world in various ways how good your product or service is. Let the process take shape and let the message time to get to the masses and before long you will see results!

From General Joseph Anthony Marcus Rossini :):)

Monday, July 29, 2013

Battery, solar and generator back up

It was great to have a full fledged test of our emergency back up system. A car slammed into a pole down the street and took out the power to the area. Our battery back up performed immediately and our servers did not miss a beat.  We then engaged our generator back up and our system again did not miss a beat.  We have several hours of generator back up and we are adding more.

Just FYI :)

Monday, July 8, 2013

Remember that your web site can.....

Your web site can help you sell

Your web site can help brand you

Your web site can be an information station for your customers

Your web site is you in a way


Back from vacation

I am back refreshed and ready to rumble! I will post about sales, and SEo and getting leads this week.  Talk soon.


Tuesday, June 25, 2013

Forrester research on how people find companies on the web

54% of respondents found websites through natural search results, up from 50% in 2011. Social networks were the second-most preferred discovery resource, with 32% using them in 2012, up from 25% in 2011 and 18% in 2010. Links were the third important means of website discovery, with 28% saying they found websites from links on other sites, down from 31% last year.

Attention paid search marketers: Just 18% of those surveyed said that they used search ads for website discovery. This is actually an improvement from 2011, when paid search was the least popular form of website discovery, with only 8% reporting that they used paid search ads to find websites."

I usually use a search engine usually Google when I search . I use facebook mostly for facebook biz sites. I do not use links hardly at all. Search engines are still king as far as I am concerned.

More later

Joe Rossini

Wednesday, June 19, 2013

Can you increase your sales using the web?

I believe that you can increase your sales using the web and its power. I will say that you must use multiple ways to increase your sales such as blogging, yes I take breaks but it is a good way to be known as an expert. Social media such as Facebook, LinkedIn and Google+ are all a must because the more you post the more people see you and the more the search engines think you are relevant. E mail blasts, capture those e-mails and then keep in touch with those that show an interest. Video is another way to get noticed and it is visual.

Ok just a quick idea of what I know that works.  More to come.

Joe Rossini

What is important for a web site

A quick answer to the above to think about:

  • Content
  • Content
  • More content
  • Some nice sizzle pictures
  • pictures
  • more pictures
  • Testimonials
  • Fact page
  • A Google map if you want to have people know where your business is
  • A contact page that captures e-mails
Ok there is a lot more this is just a start.

More later

Joe R

A neat tip!

Improve SEO with Definitions

Help boost traffic from search engines by including definitions on your website. Simply add a glossary page that defines common industry terms or include definitions in your service or product pages. This is an often overlooked but effective content marketing strategy.

From Manta

Bottom line is the more you change and post the better the search engines like it. The key is do you have time? If you do not ask us we can help you.

Joe Rossini

Tuesday, May 28, 2013

Spotlight http://www.adamsonbros.com Sheet metal fabrication

The primary function of our sheet metal shop is to fabricate the duct work for our heating and cooling installations. We do also get involved in quite a bit of custom sheet metal projects. We have reproduced many parts for our farm and ranch customers; tractor and combine parts, feeder parts, auger tube repair parts, shaker pans, and also for the car restoration enthusiasts; roll pans, widened fender wells, rocker panels, and many miscellaneous body parts that are not available from their parts magazines.

Our sheet metal shop is capable of working with metal up to 16 gauge thickness in mild steel and up to 20 gauge in stainless steel. The sheet metal equipment we have allows us to cut and bend metal up to 10' long. We do some mig welding, but mainly for our own custom jobs.

We regularly stock galvanized metal in 26 (.0217), 24 (.0276), 22 (.0336), and 18 (.0516) gauges in 4'x8' sheets. We keep 16 (.0598) gauge cold rolled black metal sheets that are 4'x10'. We can get sheets in most gauges up to 5'x12'.

We stock pre-finished colored metal in white, dark bronze and medium bronze that comes in 24 gauge, 4'x10' sheets. We have a wide variety of color samples to chose from that are also available. We also stock aluminum diamond plate in 16 gauge, stainless steel in 22 gauge and some 16 oz. copper sheet.
If you have a custom job you need done, come in and see if it is something we can help you with!

Thursday, May 23, 2013

How to get leads

I have been in this business for a long time, probably too long but one thing that I always enjoy is a referral or a lead from a customer or from my web site. How can a web site bring you leads you ask? There are several ways that a web site can work for you.  One way a web site can work for you is if you are in the search engines. How do you get in the search engines you ask, well that is another long conversation to have and I will spend some time in the future on that one subject but getting in there is not as easy as people think. You must first have a web site that has decent internal keywords and has a good description of your web site internally and also has a good title. Each one of these things are a subject by themselves and should take some time to be evaluated before your web person just puts down on the title internally web index(trust me I have seen more than once). A title should say more than just Joe Rossini web site. A good title should be short but also say a few things that the search engines will see such as Joe Rossini, Kansas City web site company.  Tell a bit more about your company and please never leave it blank.

Then there is the description area of your company web site, this again should be a quick concise description of what this web site is about.  In maybe 50 words or less tell the world what your web site is all about. Then there are keywords and there seems to be those that say we do not need keywords any longer and I say if that was the truth why does Google Adwords have all of those keywords in their program. I say what do you have to lose, put those keywords in.  Do not use general keywords, use specific long tail keywords such as web creation company Kansas City, not just web company. Be specific and think when you go to do a search do you just put in tires if you are searching for car tires???  No you put in tires for a Honda Element or you put in all radial tires for a Honda Element.  OK, I have said enough about these topics, more on these later.

How else can you get referrals or leads form that web site?  Well once you are in those search engines that is great but some one has to want to find you. I use multiple ways to get that web site working like a blog!  OK I hope you like my ramblings but some people seem to.  Also how about having a Facebook business page and then one you have it, post to it.  Have you ever used Linkedin? I think it is a great way to connect with other business in your industry.

What else can you do? I like little ads in on line newspapers and also writing articles that post in Yahoo.  Have you ever participated on Twitter? The more you are on line and around the more that people will find you and look and guess what, they may just pick up the phone and call!

It takes a lot of work to get that web page flowing with leads and my company does just that for you. Go visit www.marketyourbusinessnow.com and see how maybe you just might get that phone ringing and make some sales .

Until next time

Joe Rossini

Tuesday, May 21, 2013

Important Google search updates coming

1. There will be more Penguin updates
Google is going to launch the next generation of the Penguin algorithm within the next few weeks. The Penguin 2.0 update will go deeper than the first Penguin version and it will affect a lot more sites.
The Penguin update targets websites that use spam tools to create backlinks. If you’re using tools that automatically create backlinks to your site, stop using them now. If any tool that you use contains the words “nuke”, “dominator” or “brute force” then it’s likely that your website will be affected by the next Penguin update.
2. Google does not like advertorials
Some websites use advertorials to get more backlinks. Matt Cutts said that non-nofollow links from these advertorials violate Google’s webmaster guidelines. If you purchase advertorials just to get backlinks, this might have a negative influence on your Google rankings.
3. Google will take a closer look at spammy queries
Some search queries such as ‘pay day loans’ tend to attract more spam than other queries. Google’s search spam team will take a closer look at these queries.
4. Link networks might get in trouble
Matt Cutts said that Google is going to go “more upstream” to make sure that some kind of links become less attractive. This probably affects link networks. Google has penalized several link networks in the past.
5. Google is going to analyze backlinks better
Matt Cutts also said that Google is in the early stages of a much more sophisticated link analysis software that will understand backlinks much better. That probably means that the influence of forum profile links might become even lower while the value of editorial links increases.
6. Better handling of hacked sites
Google is working on a better system to detect hacked sites. The new system should be available later this year. Google also wants to improve webmaster communication about hacked sites.
7. Authority websites will get a ranking boost
Google plans to give websites that are an authority in their category a ranking boost. For example, if your website is an authority in the medical space, Google plans to show your website above websites that are not as authoritative as your site.
8. The Panda update becomes less strict
Matt Cutts said that many of the websites that were affected by the Panda update were border cases. Google is looking at other quality metrics that enables them to make sure that these websites aren’t impacted by the Panda algorithm. The Panda algorithm targets websites with low-quality content.
9. Less domain clusters
Matt Cutts said that the number of same domain clusters on Google’s first result page should lessen this year. Google wants to make the results on page one more diverse. The second result page might contain more domain clusters.
What does this mean for your website? At the end of the video, Matt Cutts explains that Google wants to reduce the number of webmasters who use black-hat spam techniques. Smaller businesses that use white-hat SEO methods should rank better.
If you want to make sure that your website rankings are safe, avoid spammy SEO methods at all costs. You can get short-term results with black-hat SEO tools but your website will be penalized as soon as Googles detects the spam.

 The above cane from Google’s Matt Cutts who announced 9 things that Google will do within the next months.

Monday, May 20, 2013

Need photographs for your brochure or web page?

A good brochure or web page needs good pictures. Yes you can use stock photography but the real deal is much more effective. I have contacts with professional photographers that for as low $75.00 per hour will take profession pictures for you.

Contact me  This is for the greater KC area only at this time.

Your key to sales and leads is right now

You work hard, you spend big time money on advertising, you make sales calls then why don't you spend a few dollars on your web site. Your web site can bring you leads and can work 24/7 for you. You should update your content often, you should change your keywords often, you should submit yourself to the search engines on a regular schedule. How about social media, do you have a Facebook page or a Google+ page? How about LinkedIn?  Business people are on LinkedIn and it is a good tool for business.

If you want more leads and more sales try www.marketyourbusinessnow.com. I am offer a level one plan normally $200/mo for $100.00 per month till the end of May.  Give this a try and see your leads roll in!

Joe R

Friday, May 17, 2013

J & C Video Services

Our videos services for weddings, graduations and special events will be with attention to detail and quality.  We also provide the services of converting your old home movies and videos to DVD.
J & C wants to preserve your memories for a lifetime.

Call J & C Video and tell them you saw this blog post: 913-685-2325
Visit http://www.jandcvideo.com/

Having a bad cold can really throw you off your game

Well for the last week I have been working away with a bad cold and frankly I did not feel like working. I did get a lot of work done but boy I was wishing for this bug to end. It is today and finally it is loosening its grip on me. I actually think I will be back to feeling normal next week Yeaaaaaaaaaaaaaaaa.

OK some deep thought to consider and that is have you ever taken the time to think about the best things that your company has to offer? It is shocking to me that when I ask that question, most owners do not seem to know how to answer it. Practice what you believe in and how you feel your company can help others and then practice it. If you ever go to some of these business to business meetings, you get thirty seconds to tell everyone about you and your company. Be prepared to say that all the time when you meet people and then say it again.  Those thirty seconds should flow off of your tongue naturally. Believe it or not soon you will believe it yourself, it will be second nature.

Until next time

Joe Rossini

Monday, April 29, 2013

More benefits of Adwords

I know I have talked about Adwords lately but I am a believer. Adwords is one of the fastest ways to get noticed under certain keywords on the net.  it is not the only way but it like a Google blog and using Google+ does not hurt you at all!

Today I worked on two of my clients that use Google Adwords and I believe my work will help them. One client has been a long time customer of Adwords and what I did today was to update campaigns and add and delete certain keywords that were not performing with some that I believe will.

Another customer I added a new campaign and new keywords that will push out a new software product and it is a very important new piece to their marketing and sales campaigns.

Google Adwords iis powerful and can be tough to learn but they also provide you with a lot of potential guidance.  What are considered good keywords and those that do not perform well.

Target your ads locally

Set your ads to appear only to people searching in a particular city, region or country. Now it's easy to target online customers within 20 miles of your front door or across the world.

Show your address with your ads

Help potential customers find you by showing a business address or phone number with your AdWords text ads. You can show your location to people searching for local information on Google.com and on Google Maps.

I think the above is very important, reach local and catch that business for you.

I can do this for you!

Until next time

Joe Rossini

Friday, April 26, 2013

A spotlight on a J & C Video

A valued customer that offers a great video service is J & C Video http://www.jandcvideo.com.  Right now two big seasonal events are coming, graduations, and weddings! J & C has a special for weddings going right now and if you checked, I bet one could be arranged for that graduation special day.  Visit their web page or call them at 913-685-2325.  Tell them you saw this in Joe's blog :)

More about Google Adwords

Yesterday I wrote about Google Adwords today some more. I am a believer in Adwords and if used correctly it can be a tremendous addition to your marketing efforts.

Here are some additional facts:

Expand your reach through the Display Network
With hundreds of thousands of high-quality websites, news pages, and blogs that partner with Google to display AdWords ads, the Google Display Network can reach users all over the web to help you drive conversions. Choose from text, image, and video formats to communicate your message.

Set your budget
There's no minimum spending requirement – the amount you pay for AdWords is up to you. You can, for instance, set a daily budget of five dollars and a maximum cost of ten cents for each click on your ad. ( would not recommend .05 you will get nothing but they have to tell yu that :)

Pay only for results
You're charged only if someone clicks your ad, not when your ad is displayed. This is cool you only pay if they see where we drive them to look.

Well enough for now, I recommend Adwords and I can help you get more sales and visiability if you want it.

Until next time

Joe R

Thursday, April 25, 2013

Google Adwords do they work?

I took a bit of a break but I am back and this is a subject that I know a bit about and have used for a long time.  A lot of companies have used or tried Google AdWords and have been disappointed. These companies spent a lot of money, did the work on their own with the hopes of saving some money and then they get that first payment and wow oh wow did they make a mistake or what. What did they do wrong? What happened to them? What happened was a typical mistake, you just did it wrong, you were too broad and you did not know how to really bring in good keywords or even make a good campaign. The owner is startled and took the defensive posture by saying well it just does not fit my marketing efforts so I stopped using it. The bottom line is it could have easily fit into their total marketing efforts had they used an expert that would have cost far less than what they lost on their own and saved a lot of time. You really get tired of saying to these owners "would you use a plumber to do brain surgery"? You know your business or at least I hope you do and thus you should stick to doing what you know best, growing your business by paying attention to the little things that you use to do when you were growing. I have deviated from Google AdWords but the bottom line is, I have used it on several companies and it does work and does bring leads and does get you more search engine visibility. What are some common mistakes made trying to use AdWords by yourself?

  1. Choosing the right budget to start
  2. Trying to go fast and try a lot thus missing the small points that you should have used
  3. Using the wrong keywords
  4. Making bad campaigns
And much much more.  Bottom line is I can help you, I can help you grow your business, I am affordable and I know what I am doing.

Until next time...

Joe Rossini

Tuesday, April 9, 2013

Something to consider when you add a video to Yutube

Video is big big big but remember first use a good video company to do your video.  Next make sure you have have a company that can put it somewhere for you. Most people at first always say lets put it on Yutube but remember or maybe you do not know this, go look at a Yutube video and see that you might see your competitor right next to your video.  If you want to just show your own video alone, we have ways to isolate and do that. I like this approach because it is imbedded into your web site and it makes you more professional looking.

If you need help with video, please let me know, I have companies I work with that can help you and of course so can we.

Until next time

Joe Rossini

Monday, April 8, 2013

Why you should beware of strangers bearing gifts!

I read this today from an e-mail post. I will not mention the company other than it is from India claiming amazing results. Read close and see the English is not correct.  I say even if it is not me you use for SEO, go American and do not fall for these get ranking quick ideas.  I believe in using American workers for American companies! Again, I am available but so are thousands of pretty good American companies that can take care of you well.

I would like to introduce myself to you as the email marketing strategist working for SEO Company. We are an e-business solution providing company based in India. We provide a comprehensive range of e-solutions to businesses either small scale or large scale, help them gain an online identity and realize their online business objectives suitably at most competitive prices ever. Our company has served clients across the globe and presently giving our services to clientele based in US, UK, Canada, Australia, Brazil, France, Denmark, India and South Africa.

Are you aware of the fact that your visibility over search engines can make or break profits of your company? Whenever a client needs any product or service, he takes help from major search engines to look for the best organizations to avail them. It is where your visibility that can make a mere visitor your next client.

Until next time this is American Joe :)

J & C Video

Added a new marketing customer by the name of J & C Video. The owner Jack Parker has years of experience and specializes in wedding videos. Jack is running a special for wedding videos this spring so check out his web site at www.jandcvideo.com.

Do not forget to write

Seems funny but the other day I wrote two thank you cards to potential clients and it felt good. I also must say it felt awkward too. In the past it was standard practice but with the net and e-mail well things changed. I feel that the little things still matter and a small gesture to say thank you in person never hurts.  Yes it takes time and yes it cost some money but the thought usually will leave an impression. Try it, it feels good.

Until next time

Joe Rossini

Tuesday, March 26, 2013

WHat about your Brand?

A Manta tip:

Here are 5 branding tips to keep in mind when designing a bold promise to your potential clients and customers:
1.    Bold brand promises are unique.
Your brand promise can NOT be something that your customers automatically expect, like “great service” or “quick delivery.” You need to think outside of the box and make a promise that your prospects are not expecting.
2.    Strong brand promises capture the core benefit you provide the consumer.
It’s essential that you identity the main benefit your customers receives when they do business with you. Once you’ve figured that out, you need to wrap your promise around that essential benefit.
3.    Bold brand promises are simple.
You only have three seconds to convey your brand promise to your prospects, so it’s better to be clear than clever. A confused prospect will never make a purchase.
4.    Bold brand promises are consistent.
You’ve got to be steady, reliable and unfailing when delivering your brand promise. If you’re brand is perky, happy and cheerful, then you’re not allowed to get crabby at your customers. Ever.
5.    Bold brand promises constantly reinforce their message.
Once your brand promise takes hold, you need to make sure that every single interaction that you have with your prospects and customers reinforces your brand promise.

Until next time

Joe Rossini

New info on Google

Google still needs text to understand your web pages, rich-media ads have higher click-through-rates, Google doesn't allow phone numbers in AdWords texts, and more.

A new study shows that Google's tolerance of spammy backlinks is decreasing:

"The Portent analysis found strong evidence that Google is steadily lowering the bar for what it considers spam link profiles. [...] We found that the majority of websites — 36 out of 50 — have “clean” profiles with less than 10 percent of their links coming from questionable sources. [...]

We discovered Google has been applying a stricter standard over time. In the initial Penguin update, the only sites we saw penalized had link profiles comprised of more than 80 percent manipulative links.

Within two months, Google lowered the bar to 65 percent. Then in October 2012, the net got much wider. Google began automatically and manually penalizing sites with 50 percent manipulative links."

low tolerance
Google has become much stricter when it comes to spammy backlinks. If you want to get high rankings on Google, you should make sure that your website doesn't contain spammy backlinks.

The following backlink types can be considered spam:
  • Too many keyword-rich links in press releases: If the linked keyword doesn't make sense in the press release, it's better to avoid that link.
  • Low quality article directories: Links from websites that contain thousands of low-quality articles about every possible subject provide no value.
  • Low quality blogs: automatically created blogs with a lot of articles about a wide range of topics usually trigger Google's spam filters.
  • Link lists with hundreds of unrelated pages: Link lists aren't bad as long as they are related to the topic of a website. If a link page lists to every Tom, Dick and Harry, you should stay away from that page.
  • Random forum links: If you're not participating in an online discussion, you should not add your link to that forum. 
Shortcuts often lead to dead ends:

People who use these spamming tools often said things like "this tool got my website to number one within two weeks." Six months later the same person had to say "my website rankings plummeted." Shortcut SEO methods lead to short-lived results:

I really like this last one I can not tell yu how many people tell me I can go to this Indian company and they promise me number one rankings quick!  Now all they will get yur web site is black listed.  Go slow, use tested and old but good ways to get yu ranked.  Also remember that Google is not the only game in town!

The article was written byAxandra with my touches added of course.

Until next time

Joe R

Friday, March 22, 2013

Sales the good old fashion way..

OK as I await the big snow dump coming this Saturday I have been doing my normal Friday customer support stuff.  It seems to me that no matter what we do as a small business we are always looking for leads and sales.  How have we gone about this task over the years well let me bring back some oldies that some of you may remember:

  • Use a pager to get important calls or at least announcements that yu have to call that pager company to get the info.  Yes I carried one of those things on my hip for man a day and it was like an anchor yu had to have it. I was checking it often and even in the day I would call them and ask them to wake me up early if I had an important plane flight to catch...It worked :)  Well yu dont see many of these any more but we did use them to respond to leads.
  • Mailing out flyers about your business. Oh I would often sit at a coffee shop or a place where I could get lots of coffee and just address envelopes to send out my company flyers.  I would spend a lot of time at the post office and I had to buy those little bottles that had water in them so I didn't have to lick the darn stamps.  So how many of you remember the days before the nice stamps came out? I got several of those mailers back a waste of money but they did work sometimes:(
  • Going to the library to use books, SIC books to look at areas and companies to mail to and call and yes I said books remember them??? Actually it was kinda of fun but those darn books were pretty big.  Now of course you sit at a computer terminal and it is much easier than the good old days of big heavy books.  Oh yea spent a lot of money copying the pages in the copy machine.  Funny I was at the library and did not see a copy machine hmmm  At least I didn't have to worry about having a lot of quarters with me:)
  • I used and still use the old fashion one ringie dingie, two ringie dingie  telephone. yes some of the old rotary phones were still around but I rejoiced when we got touch tone phones yeaaaaaa! One thing though there was no such thing as a wireless phone back then so you had to have a long, long cord to get to the table:) The phone was a fast and economical way to reach your potential clients. So naturally i got good at using the phone and still can do a passable job today.  Today when I call someone they are surprised or just in shock that someone would actually call them! I usually get to the top person and that is where I always start!
  • Cold calls yes I mean cold calls, the youngsters today do not even know what they are, they want leads on a silver platter. We use to pick an area in the city the whole group to help one of the gang and we would fan out and make calls in that area for our fellow salesperson. It was fun, it built team work and wow did I get use to having the door shut in my face :)  There is still some fun associated with cold calling, most people will see you and sometimes I do it just to keep sharp and do a change of pace.  You never forget the people that grab you by the shoulder and show you the door, I remember a lot of them but you also remember the nice ones that talked to you and bought or just treated you politely. I still keep in touch with one of my old sales buddies and if you ever need content writing, check with Tom Rambo of Rambo Writes.  Tom I am sure will get a chuckle out of this article.
  • It is starting to fade away but I use to go rent a hotel room or conference room and set up my cash registers or computers or what ever I was peddling at the time and set appointments for the day to have people come in. I would have pastries and coffee in the morning, a small assortment of sandwiches in the afternoon and again more little trays of food to eat with Coke or Pepsi for later in the day. Yes it was sugared Coke or Pepsi the only non sugared or sugar free was called TAB and oh did it suck!  You want sugar free you ask, here is a nice glass of water with ice:)  The bottom line was a full day seeing maybe ten to twelve good suspects. It worked and probably would work today also.
All of these above were before the big use of the micro computer, cell phones, and such but seemed simpler to me back then, you got to see your clients often and your prospects face to face. It is harder for a person to say no to you if they are looking at you and know that your job could be supporting a family and by saying yes and if the product was good you would be helping yourself and that persons family perhaps.

Yes I do miss those days but the fundamentals of sales and sales calling are still there. The basics of making a sale is still the same. Know your product, your territory, and never give up,it is a hard life but a rewarding one.

More to come, hope you liked my little visit to the past.

Until next time

Joe Rossini Jr.

Thursday, March 21, 2013

Social media, video, SEO, PR releases and more

 I use two blogs, Face Book business and personal pages, Google+ page, Twitter, LinkedIn, Adwords and more!  There is so much to do and so little time it seems to do it in. I know you think I am nuts but I really believe you need them all.  How about a newsletter to remind your customers what is going on in your company. Tuesday I filmed my first video. I will be posting it here shortly. I will be doing more of these to be informative, short topics that I will both write about and video. Video was a little scary, I prepared and prepared and even with that I needed six takes but in the end it turned out good.  A word to the wise, diet before yu take your video, I think I looked like the Pillsbury Doe boy on camera :):) oh wait I am the Doe Boy, OK it was not that bad.  I do recommend you try video it will help you in the search engines and it should help your business.

Blogging did I mention that up above, yes I did, it can be fun, I am adding guest bloggers and video and well I am trying to do more to make these things worth your time. Blogging can get the attention of potential customers and who knows maybe if you are really good you could make a living out of it.

I do not do enough of this but e-mail marketing could be a way to catch peoples eye. It is more difficult than it use to be in the old days, spam and virus filtering shouts you off to more than half of your audience but if you have a big audience well then again sales might come at any time from one e-mail. I often tell my customers, what if I made or you made just one sale from your e-mail? What if that e-mail was worth a million dollar sale, well I think it would be valued as a big plus.

I guess the whole idea behind this blog today is that there are so many ways to make money and make sales on the web so utilize if necessary a pro that can help you....I just so happen to know one:):):) MEEEEEEEEEEEEEEEEe. Ok shameless pitch.

Until next time

Joe R

One of my inspirations....my Abby Cat!

Wednesday, March 20, 2013

A call to action on your web site

This is a good tip from Manta:

Limit Choices to Get Action

Providing too many "calls to action" on your website or emails can result in "action paralysis."  Remember:  less is more. Limit the number of choices or options you present so your customers are focused on the action you present to them.

I myself also believe that a not so cluttered web site with key information peppered through out is the best web site to have.  Remember to ask for an e mail to capture for some reason. Remember to have a Google map locator on the web site if you wish to have your location known.

In the end, nice basic colors, do not use Flash for your web site and use or have a web site you can change and keep the content fresh.

More to come

Joe R

Monday, March 18, 2013

Are we alone?

OK now I got ya thinking, you thought I was talking about Aliens didn't ya? I am really talking about who is watching us daily, hour by hour minute by minute.  When we go on line they, that big computer in the sky knows it. When we post on social media post , it knows it. It knows what we search for, where we live, what we like to watch on tv, what we buy in the grocery store and much more. It knows our health, our prescriptions, everything.  Most of us don't really care, we go about our life oblivious to this but it does matter to a point. be careful what yu say and post on line because, it never ever goes away it is stored somewhere by somebody.  So be careful, surf wisely and know that the big computer in the sky has drones.  OK maybe not yet.:)

Joe R

Thursday, March 14, 2013

How far does Google go with your information?

Got this today from Kim Komando


Hi, Kim. I read your tip on managing Facebook search privacy, which was a great help. However, I'm a bit more worried about Google as I use that more often for searching. Does Google really keep a record of everything I search for? If so, how can I find out what is in there and get rid of it? Thanks!
-Jeannie from San Antonio, TX, listens to my national radio show on WOAI 1200 AM.


Excellent question, Jeannie. Aside from Facebook, Google probably knows more about you than any other online company.
Every search you've ever performed is stored on its servers, and that information is cross linked to search data from YouTube, Google Maps and any other Google services you use. With all that information, Google can tell a lot about you: your location, hobbies, age, health problems, religion and more.
More importantly, it uses that information to target you with its advertising network. Don't forget that Google regularly gives out user information to the government

This is true, you have to be careful when you use most search engines, a lot of eyes are looking!!!

Until next time

Joe Rossini

Wednesday, March 13, 2013

About mobile web sites

From Manta

Develop a mobile website to strengthen your online presence. As the number of mobile searches and transactions increase, having a mobile website means your site is available to anyone, anytime, using any type of device. This gives customers the most up-to-date information about your business at their fingertips.

We at Rossini.com make mobile web sites so if you have an interest please give us a shout either a call at 913-244-6132 or e mail jrossini@rossini.com

Tuesday, March 12, 2013

New tips about Google

Spamming is not the same as search engine optimization
Unfortunately, many spamming tools are labeled as 'seo tools'. If you find a tool or service that promises you to 'dominate Google' or 'thousands of automatic backlinks' then it's extremely likely that you have found a spamming tool. Although these tools work for some time, Google will penalize your website sooner or later if you use them.
Optimizing your website for search engines is not the same as spamming search engines. Real search engine optimization is beneficial to your website, search engines and searchers.

Google penalizes another link network

"Last month, Google’s Matt Cutts announced that he was 'taking a look at a naughty Russian link selling software'. Discussions on black-hat forums indicate that the Russian link network SAPE links has been penalized by Google.

Webmaster who used this network indicate that their website rankings have been downgraded. This wouldn’t be the first time that Google penalized a link network."

Google’s Matt Cutts on upcoming Penguin, Panda & link networks updates

"Matt said that there will be a large Penguin update in 2013 that he thinks will be one of the more talked about Google algorithm updates this year. Google’s search quality team is working on a major update to the Penguin algorithm, which Cutts called very significant. [...]

Matt also announced there will be a Panda algorithm update this coming Friday (March 16th) or Monday (March 18th). [...] Matt said that they will release another update in the next week or two that specifically targets another large link network."

This all was from Axandra search engine facts!

I believe that Google is trying very hard to beat the tricksters and they usually succeed but it seems that they cut down many legitimate web sites who get caught in the cross-hairs.  Slowly Google is losing market share in the search engine wars. I have been around to remember Lycos and Yahoo and even Netscape all were changed by the new kid on the block Google. I think Google is being changed in a different way by Facebook and twitter and LinkedIn and others. I do like and am using more and more Google+ and I use many other Google products and they are a substantial player who will not go down like some of the others. Remember that you should make sure that your web site is SEO'd properly and then use some of those social media sites I have mentioned and with all of that you can keep in the search engines no matter what happens.  Remember there is no easy way to number one.  If anyone promises you number one rankings for a fat fee, runnnnnnnnnnnnn. It takes alot of work and dedication to get it done and that is why I am here if you need my help.

Until next time

Joe Rossini

Monday, March 11, 2013

A take it easy day

Sometimes you work so hard, concentrate so much and do as much as you can do only to find you need a break.  Today I took a break, yes I worked but I did not worry or think about anything much ecxept to let my mind wander and honestly do much of nothing.  I know that sounds wierd and wrong to some but I wanted to just relax for a day. It was fun to relax, I did not worry about anything, no deadlines, no posts, no bills I just let my mind be at peace. I believe that no matter who we are, we occationally should take that time to just shut down and as they say smell the roses. On Tuesday, I will start again early and make my submits to the search engines, my little ads for advertisng, my e-mails, my pr releases, my Google Adword focus and more. I will I believe feel rested and ready to reload and fire forward for my clients. So I guess what I am saying is that if yu are reading this, relax every once in a while, go for a walk, go for a swim, talk to a good friend, read a book or like I am doing write a book.  I know you will feel better.

Until next time!

Joe Rossini

Thursday, March 7, 2013

What people look at on the web

This a small piece that I believe is important.  Content for your web site and blogging and social media are being viewed all the time, do not believe that you are not being read:

“Why Search Matters to Local Businesses.” Because not only do consumers write reviews, leave comments, or engage in discussions about a company’s goods and services, what they read influences their shopping habits as well.
As the survey notes, the web is “a place where business reputations can be made or broken, ranked and reviewed, or simply reduced to 4 out of 5 stars.” Specifically, among consumers:
  • 69% use blogs as a source for consumer product reviews
  • 76% say they read product and/or service reviews on the Internet
  • 67% said they would probably avoid a restaurant rated 2 out of 5 stars in a review posted on the Internet
  • 90% would avoid a hotel with a consumer-posted review stating, “noisy with uncomfortable beds”
This information came from

Deborah S. Hildebrand Harris


So why don't you who read this tell me how yu feel about the above and how you use social media to your advantage! 

Until next time

Joe Rossini

Monday, March 4, 2013

Your customers are your best source of leads

Lat week I met with two of my biggest customers I at first was very nervous and a bit afraid of what they were going to say. No matter what I should never have been afraid or nervous because those were my customers, I know them and they know me. It was neat to meet and talk and see people that I had not seen for a while and they seemed genuinely happy to see me You should meet with your customers regularly and I think you will find they like that and want contact with you.

What I found was that my two customers asked very intelligent questions and questions are just another open door to sell more and to solve a customers potential concerns. Solve thier problems, keep them happy and you will continue to hold the key to more sales and to keeping a long term relationship.

More next time

Joe Rossini

Wednesday, February 27, 2013

The battle to convince business owners that they are not web SEO experts

The battle is constant and ever on going and that is I get an owner interested in my services and then they go off to try it themselves wasting hours upon hours thinking they are an expert and taking away valuable time from what they should be doing and that is running their company. The smart ones understand that they should know about what I do and even can do some of it but they also understand that they are experts in their own field and let the pros do what they know how to do.  I can honestly say I know what I am doing after 19 years doing it and taking classes to be certified and learning the tricks and buying the software and even after all of that I am still learning every single day. It amazes me because I work hard 10  to 12 hours a day submitting my customers to the search engines, writing ads, doing adwords, doing Facebook and twitter posts and LinkedIn ads and more, I just do not see where spending $200/mo is not a massive savings to those that think they can do it themselves.  The bottom liner is it that those companies are fooling themselves those owners are cheating thier employees and themselves because they could spend so much more on making thier own company better and more competitive.

Ok off my high horse more to come on this later.

Until next time

Joe Rossini


I have often thought that I could offer my sales ability on a contract basis to a company that needed help. I believe one form of this took me to create www.marketyourbusinessnow.com.  I have been helping clients get leads, interpreting web statistics, submitting to the search engines and more. This is one way to hire a top flight salesperson such as me:) OK I am being a bit of a bragger but it is a cheap way to have one. One good sale and wow have you ever paid for my services. I also think however that a company can use a person with good phone skills to market and sell for them given the right set of circumstances. Everyone seems to want to drive sales up and make more profits so why not try a salesman that you do not have to pay any side benefits to because he is a full contract person. I believe I can help a business by making those tough calls for them and setting up appointments and if they are here in KC  perhaps even going on calls on their behalf.  Of course a confidentiality and sales agreement would have to be in place.

So the bottom line is, if you are seeking professional well trained help in the area of marketing and sales, consider contracting my services and watch your slaes grow!

Until next time

Joe Rossini

Friday, February 22, 2013

More on social media

Description: We have read many things about how to go social or how to engage with customers on social media sites, how to develop and gain customer insights. But this blog goes other way which says what you should not go for social networking sites. This doesn’t mean that there is anything wrong being on the social media sites. But it is just for the sake of your company reputation; coz everything has pros and cons. So here take a look at them of what should be avoided while being an extra social creature on web – Messages – When writing up a message like on Facebook and Twitter, makes sure the correct words are being with an easy derived meaning. Even if someone has posted negative comments on your wall posts or account, don’t reply in a same manner. Wall Posts – Use formal words in communication when posting up on a wall and when at the time of tweeting. It should not look like an individual is replying to a friend. Of course one can use some informal words but it should go in a decent way. Activities – Whatever you do whether it’s an update or a video it should not go beyond your company profile subject. It is because of the only reason that every company has a purpose of being in existence, so the activities especially when it’s online should not go out of context. Event parties – Give personal messages when inviting users on any event or on a official party, so that may prevent you from unnecessary guests. New Project Plans – Don’t buzz your new business plans and project work whether small or big on social media sites. That might lead to attention from rivals. Current Work Status – Rivals should not get an idea what your current status is on any of the running projects. Issues with Clients or Partners – Avoid any kind sarcastic or any negative comments related to any conflicts with clients or partners. Pictures and Videos – Posting personal pictures and videos are not recommended on individual accounts, coz it may lead to unauthorized and scam use. Do not Fake – Posting or commenting something about your company which is not true can easily be caught and might damage the company reputation on a big level. Crisis – If social media can lead you to crisis, it can also give many ways to cope with the crisis. I have written this with the only sole purpose that watch out your words when online; like saying be careful when speaking in public. All above points goes in only one direction that one should be vigilant on web. Arifa Raj The author is a business researcher with CheckBuzz, a social media monitoring company. 

Thursday, February 21, 2013

Can you get into the first page in certain search engines?

I have learned through much trial and error that getting ranked in the search engines can at times be difficult.  I do know one thing and that is you must have good content and change it. I believe you should have social media and participate in it. I believe in blogging. I believe that you should make sure your internal code is the latest and contains CSS and html5 and also good keywords and descriptions and titles.  If you follow my advice and then have a company like mine submit you to the search engines, you can get ranked under certain key words.  Remember that not all keywords will get in there because of the tremendous competition but you stand a much better chance if you do.

I am often asked what is the most important thing that can get me ranked?  I say good content and also a well written web site. The search engine spiders often hiccup on broken links or bad code.    I also believe people will stay on your page longer if it is attractive and is not just a lot of words.  Keep updating, nice pictures, some sizzle but do not make it too messy or full.

OK More to come.

Joe Rossini

Tuesday, February 19, 2013

New stats on search engine standings

New statistics: Google's market share at 67%

"Google Sites led the U.S. explicit core search market in January with 67 percent market share (up 0.3 percentage points), followed by Microsoft Sites with 16.5 percent (up 0.2 percentage points) and Yahoo! Sites with 12.1 percent. Ask Network accounted for 2.8 percent of explicit core searches, followed by AOL, Inc. with 1.7 percent."
Slowly Google drops but still the dominant force in search engines searches. I also tell people there are other search engines and many millions visit so I submit you to all of them!.

More to come!

Monday, February 18, 2013

Where is SEO and social media going in 2013

This is a neat tidbit:
This month, Econsultancy published a study ‘Marketing Budgets 2013 Report’ which looks into how companies are allocating their online and offline marketing budgets in 2013. More than 800 companies were surveyed between December 2012 and February 2013. Of the 800 companies surveyed, 71% of businesses plan to increase their digital marketing budgets and those businesses plan to increase their budget by 28%, on average.
What does this mean for you? Online marketing is an important marketing channel and will be growing in importance throughout 2013. Interestingly, among the various online marketing opportunities, content marketing is the big winner. 70% of businesses surveyed are increasing their content marketing budgets, putting content marketing in the lead. SEO and email marketing are close behind content marketing with 65% of businesses increasing those budgets in 2013. Content marketing and SEO work hand-in-hand to earn new customers for you.

I have been pushing this over and over...If you do not have a social media presence you must get one and soon. If you do not blog let us show you how.  I am firing away on Facebbook, Twitter, Google+ and LinkeIN daily.  I get leads daily and it is fun to get them. I can show you how visit www.marketyourbusinessnow.com

More coming soon along with a new web site called Market Your Product Now  I will have it fired up soon.

More soon!

Joe Rossini

PS tell me do you like my blog e mail me at jrossini@rossini.com and let me know what else you want me to blog about.

New guest blog from Chuck Intrieri about Supplier Day

February 18, 2013


What is a Supplier Day?
A supplier day is a concept where you bring in your main suppliers either by commodity or critical suppliers for collaboration and continuous improvement. You also tap the suppliers for their knowledge, cost reduction and quality improvement.
What process is used to begin a Supplier Day?
A letter by the coordinator who is chosen and each supplier is sent an agenda outlining hour by hour what will occur from 9am to 2pm. The agenda is set. Attached to that letter is a Value Analysis Questionnaire where you ask the supplier for questions on ideas they may have to decrease cost and yet maintain and never jeopardize quality. They are the experts in the field and they should come forward with some cost reduction ideas for you, if the right questions are asked (attached to the letter with the agenda on it).
Expected results
What happens is they would take your part that you would buy from them. They would see the part and if they could eliminate some processes in their plant to reduce the cost. They can see if other materials can be used. They can see if a standard part can be used in place of a specialized part. They can suggest finishes that are alternatives, rather than the finishes you suggest. They take a look at your specifications and look at alternatives to reduce cost but not jeopardize quality.
Benefits of Collaboration
Collaboration is the very essence to Supplier Day. You want to collaborate, trust and work with your suppliers. I believe there should not ever be a pounding on the table for cost reduction, but rather a discussion and systematic approach to cost reduction and collaboration.
You can talk about long term contracts. You can talk about trust between each other. You can talk about how you can improve continuously together and what their new products are and how that might fit into your future growth. You need them as much as they need you. It is a collaboration of trust and understanding.
How does it end?
After a plant tour and a one-on-one discussion with each supplier to review their value analysis ideas, contracts and collaboration. Everyone returns back to the conference room and the coordinator wraps up the meeting after the supplier has had a chance to speak and comment about the day's meeting. Before they leave he gives them the card that states you would like their input about the meeting; how it could be improved, changed or critiqued. That way, you can continuously improve the supplier day conference.
Mr. Joe Rossini can add a lot to this. He has tried a Supplier Day Conference and added his specialty to this Supplier Day Conference.

About Chuck Intrieri
World Class Logistics/3PL/Distribution VOC Consultant
Management Consultant
World Class Companies
Linked IN profile http://www.linkedin.com/profile/view?id=120367919&authType=name&authToken=tRf-&goback=.rmg_*1_*1_*1_*1_*1_*1_*1_*1_*1