Adwords can be very powerful to use to get direct leads to your web site. I have often wondered why owners that do adwords on their own and who tell me they got burned understand why. They get burned because adwords is not easy, it is a process, a constant learning process. Adwords changes and what worked last month may not work this month. Adwords offers options that can if you follow them make an immediate impact on your campaigns. What is important is what you spend on your campaigns. Right along with your campaigns is your keywords that you use. Some keywords are so generic that by using them you are just trowing your money away. I recomend long tail specific keywords and phrases. I recommend thinking like a web surfer, what would they look for and type in. You would not just type in dog when you want a Bull Mastiff dog. Be specific, yes your clicks will go down but the ones you get will be valid potential leads.
More soon.
Joe
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