Tuesday, June 25, 2013

Forrester research on how people find companies on the web

54% of respondents found websites through natural search results, up from 50% in 2011. Social networks were the second-most preferred discovery resource, with 32% using them in 2012, up from 25% in 2011 and 18% in 2010. Links were the third important means of website discovery, with 28% saying they found websites from links on other sites, down from 31% last year.

Attention paid search marketers: Just 18% of those surveyed said that they used search ads for website discovery. This is actually an improvement from 2011, when paid search was the least popular form of website discovery, with only 8% reporting that they used paid search ads to find websites."

I usually use a search engine usually Google when I search . I use facebook mostly for facebook biz sites. I do not use links hardly at all. Search engines are still king as far as I am concerned.

More later

Joe Rossini

Wednesday, June 19, 2013

Can you increase your sales using the web?

I believe that you can increase your sales using the web and its power. I will say that you must use multiple ways to increase your sales such as blogging, yes I take breaks but it is a good way to be known as an expert. Social media such as Facebook, LinkedIn and Google+ are all a must because the more you post the more people see you and the more the search engines think you are relevant. E mail blasts, capture those e-mails and then keep in touch with those that show an interest. Video is another way to get noticed and it is visual.

Ok just a quick idea of what I know that works.  More to come.

Joe Rossini

What is important for a web site

A quick answer to the above to think about:

  • Content
  • Content
  • More content
  • Some nice sizzle pictures
  • pictures
  • more pictures
  • Testimonials
  • Fact page
  • A Google map if you want to have people know where your business is
  • A contact page that captures e-mails
Ok there is a lot more this is just a start.

More later

Joe R

A neat tip!

Improve SEO with Definitions

Help boost traffic from search engines by including definitions on your website. Simply add a glossary page that defines common industry terms or include definitions in your service or product pages. This is an often overlooked but effective content marketing strategy.

From Manta

Bottom line is the more you change and post the better the search engines like it. The key is do you have time? If you do not ask us we can help you.

Joe Rossini