McDonald's revealed during its second-quarter earnings call that it has seen 12 million downloads of its application and an average check increase among consumers who redeem mobile offers, a feat likely accomplished due to the chain's focus on welcome incentives for new users.
the sales potential for beacon-powered campaigns within supermarkets,
Hillshire Farms recently upped purchase intent for its products by 20
times after capturing more than 194,000 engagements via beacon provider
inMarket's Mobile to Mortar platform.
Find your customers. (Hint: they are mobile)
In the mobile environment, finding customers is the key to the marketing relationship.
Today’s customers have one thing in common that makes them easy to find: they are all fixated on their smartphones.
On those ever-present smartphones and mobile devices, marketers and merchants must make connections that resonate between consumers and brands, products, services and experiences.
Smartphones and tablets are incredibly powerful mobile commerce tools.
IMRG reports that 51 percent of United Kingdom sales in the last three months of 2015 were conducted on smartphones or tablets, while United States mobile commerce, according to Forrester data, is expected to reach $142 billion this year, with one-third of Web traffic and 11 percent of sales originating from smartphones.
It is growing and growing get your ap now from Rossini.com
Tuesday, July 26, 2016
If your website is listed in Google's search results on mobile devices, your website will get many more visitors and potential customers.
More keyword info:
Modern search engine algorithms focus on topics, not on individual keywords. It is not necessary to use every possible keyword variation on your web pages (for example 'cheap travel insurance', 'cheapest travel insurance', 'cheap travel insurances', etc.).
It is much more important that the content is related to a particular topic ('cheap travel insurance', 'traveling', 'do I need a travel insurance', etc.).
Optimize many pages of your site
To get the best results, optimize different pages of your website for different search terms that are all related to the main topic of your site.
If you do that, you will make sure that your site becomes relevant to a particular topic. It will be much easier to get high rankings for the individual keywords then.
More to come soon.
Thursday, July 14, 2016
Systems AffectedNetworked Systems
OverviewIn early 2016, destructive ransomware variants such as Locky and Samas were observed infecting computers belonging to individuals and businesses, which included healthcare facilities and hospitals worldwide. Ransomware is a type of malicious software that infects a computer and restricts users’ access to it until a ransom is paid to unlock it.
The United States Department of Homeland Security (DHS), in collaboration with Canadian Cyber Incident Response Centre (CCIRC), is releasing this Alert to provide further information on ransomware, specifically its main characteristics, its prevalence, variants that may be proliferating, and how users can prevent and mitigate against ransomware.
WHAT IS RANSOMWARE?Ransomware is a type of malware that infects computer systems, restricting users’ access to the infected systems. Ransomware variants have been observed for several years and often attempt to extort money from victims by displaying an on-screen alert. Typically, these alerts state that the user’s systems have been locked or that the user’s files have been encrypted. Users are told that unless a ransom is paid, access will not be restored. The ransom demanded from individuals varies greatly but is frequently $200–$400 dollars and must be paid in virtual currency, such as Bitcoin.
Ransomware is often spread through phishing emails that contain malicious attachments or through drive-by downloading. Drive-by downloading occurs when a user unknowingly visits an infected website and then malware is downloaded and installed without the user’s knowledge.
Crypto ransomware, a malware variant that encrypts files, is spread through similar methods and has also been spread through social media, such as Web-based instant messaging applications. Additionally, newer methods of ransomware infection have been observed. For example, vulnerable Web servers have been exploited as an entry point to gain access into an organization’s network.
WHY IS IT SO EFFECTIVE?The authors of ransomware instill fear and panic into their victims, causing them to click on a link or pay a ransom, and users systems can become infected with additional malware. Ransomware displays intimidating messages similar to those below:
- “Your computer has been infected with a virus. Click here to resolve the issue.”
- “Your computer was used to visit websites with illegal content. To unlock your computer, you must pay a $100 fine.”
- “All files on your computer have been encrypted. You must pay this ransom within 72 hours to regain access to your data.”
PROLIFERATION OF VARIANTSIn 2012, Symantec, using data from a command and control (C2) server of 5,700 computers compromised in one day, estimated that approximately 2.9 percent of those compromised users paid the ransom. With an average ransom of $200, this meant malicious actors profited $33,600 per day, or $394,400 per month, from a single C2 server. These rough estimates demonstrate how profitable ransomware can be for malicious actors.
This financial success has likely led to a proliferation of ransomware variants. In 2013, more destructive and lucrative ransomware variants were introduced, including Xorist, CryptorBit, and CryptoLocker. Some variants encrypt not just the files on the infected device, but also the contents of shared or networked drives. These variants are considered destructive because they encrypt users’ and organizations’ files, and render them useless until criminals receive a ransom.
Samas, another variant of destructive ransomware, was used to compromise the networks of healthcare facilities in 2016. Unlike Locky, Samas propagates through vulnerable Web servers. After the Web server was compromised, uploaded Ransomware-Samas files were used to infect the organization’s networks.
LINKS TO OTHER TYPES OF MALWARESystems infected with ransomware are also often infected with other malware. In the case of CryptoLocker, a user typically becomes infected by opening a malicious attachment from an email. This malicious attachment contains Upatre, a downloader, which infects the user with GameOver Zeus. GameOver Zeus is a variant of the Zeus Trojan that steals banking information and is also used to steal other types of data. Once a system is infected with GameOver Zeus, Upatre will also download CryptoLocker. Finally, CryptoLocker encrypts files on the infected system, and requests that a ransom be paid.
The close ties between ransomware and other types of malware were demonstrated through the recent botnet disruption operation against GameOver Zeus, which also proved effective against CryptoLocker. In June 2014, an international law enforcement operation successfully weakened the infrastructure of both GameOver Zeus and CryptoLocker.
ImpactRansomware not only targets home users; businesses can also become infected with ransomware, leading to negative consequences, including
- temporary or permanent loss of sensitive or proprietary information,
- disruption to regular operations,
- financial losses incurred to restore systems and files, and
- potential harm to an organization’s reputation.
SolutionInfections can be devastating to an individual or organization, and recovery can be a difficult process that may require the services of a reputable data recovery specialist.
US-CERT recommends that users and administrators take the following preventive measures to protect their computer networks from ransomware infection:
- Employ a data backup and recovery plan for all critical information. Perform and test regular backups to limit the impact of data or system loss and to expedite the recovery process. Note that network-connected backups can also be affected by ransomware; critical backups should be isolated from the network for optimum protection.
- Use application whitelisting to help prevent malicious software and unapproved programs from running. Application whitelisting is one of the best security strategies as it allows only specified programs to run, while blocking all others, including malicious software.
- Keep your operating system and software up-to-date with the latest patches. Vulnerable applications and operating systems are the target of most attacks. Ensuring these are patched with the latest updates greatly reduces the number of exploitable entry points available to an attacker.
- Maintain up-to-date anti-virus software, and scan all software downloaded from the internet prior to executing.
- Restrict users’ ability (permissions) to install and run unwanted software applications, and apply the principle of “Least Privilege” to all systems and services. Restricting these privileges may prevent malware from running or limit its capability to spread through the network.
- Avoid enabling macros from email attachments. If a user opens the attachment and enables macros, embedded code will execute the malware on the machine. For enterprises or organizations, it may be best to block email messages with attachments from suspicious sources. For information on safely handling email attachments, see Recognizing and Avoiding Email Scams. Follow safe practices when browsing the Web. See Good Security Habits and Safeguarding Your Data for additional details.
- Do not follow unsolicited Web links in emails. Refer to the US-CERT Security Tip on Avoiding Social Engineering and Phishing Attacks or the Security Publication on Ransomware for more information.