Thursday, May 31, 2012

Marketing on the web, it is a necessity

OK I admit it I am bias but bottom line is the neatest lead a salesman can get is from the web. When I get one it is like I just got a present and in a way it is a present. The cost of using direct e-mail and or on line PR releases or on line ads is very much cheaper than traditional marketing. The ability to reach millions of people instead of just a few hundred people. The future is here now just like SpaceX just charted a new course for NASA and the American people, space exploration will never be the same. The Internet and all the different avenues to market is so vast I can not cover them all in this blog. I will tell you that Internet marketing if done correctly does work and can bring leads and help your company grow!

Should you need help in this area please do not hesitate to contact me at I have over 18 years of web experience and can guide you on the correct path for your company.

Until next time

Joe Rossini

Leap Wireless is first to sell prepaid iPhone -

Leap Wireless is first to sell prepaid iPhone - this is interesting!

Wednesday, May 30, 2012

Is Facebook worth it?

The above question will be asked for a long time but I remember Lycos and others. I believe we will soon see another new Facebook and it might be here. More on that soon.


Are Smart Phones Spreading Faster than Any Technology in Human History?

This is a very cool article and scary. How fast can this technology evolve? I think we have a long way and more innovations to come. One day we will be saying "Beam me up Scotty"!

Beam me up Scotty

Wednesday, May 23, 2012

Robinson's Delivery Servicewins national safety award!

One of our valued customers is Robinson's Delivery Service located in Kansas City Kansas. Robinson's recently was awarded a safety award by Great West Casualty Company. Read more about this award here

I highly recommend Robinson's Delivery for any of your potential delivery service needs!

Tuesday, May 22, 2012

Use more than Google!

Earlier I posted that Google is not the only way to get noticed.  Yes you should be in Google and yes it is important but remember just because you are there does not mean that people will find you or even be interested. Have you ever thought of writing a PR release for an award your company won? I just touched base with an old client and asked him if his company had won any awards recently and the answer was yes. We posted it on his web site and next I will do a PR on line release! This will not be found on Google yet but it might be seen by thousands on Google and Yahoo news!

So remember, you can get the word out in multiple ways and not break the bank! I can help you just ask!

Until next time.

Joe Rossini

You should use more than Google!

  • Use white-hat SEO methods to promote your website. If you show Google that your website is a high quality website, then your web pages will get high rankings.
  • Make sure that your website is not too dependent on Google. You should also get visitors through other sources (online ads, offline ads, links on other websites, etc.).
Bottom line is that Axandra search is saying what I have always said and that is there is more to life than Google! I submit to multiple search engines, I write blogs, I write PR releases and more. Be diverse it works! I can help you if you need it!

Joe Rossini

Monday, May 21, 2012

New blog about e-commerce easy or hard:

E-commerce easy or hard?

I will say but this, there are some shopping carts that are fairly easy to implement and then there are others that trust me...they will make you curse!!!!  It is a proven fact that many large brick and mortar stores are making a big leap into e-commerce to not only sell more but to actually bring people into their stores via sales and coupons. Remember if you have someone helping you with marketing, please keep a way to track the viability of the marketing campaign and one way is through special coupon offers that can be tracked if redeemed. I also recommend that you use special tracking reporting software that gives you an edge to know where people are going and how long they spend on your web site. Remember that if you are spending money to drive traffic to product A but the reports say they are going to product B instead well there must be a reason. Maybe product A was looked at but product B was the real reason or interested your potential customer once they did get in.

Remember, if you are in retail you should give e-commerce a very close look. If you sell anything that people might want to buy and are having some problems getting it noticed, try e-commerce. Finally, remember that not all shopping carts are alike or work the same way, you have to research it or use a vendor that can guide you. Remember, I can help you and help you get leads and sales.

Talk soon

Joe Rossini
Google tops Facebook in advertising!
Google beats Facebook in advertising!

Google tops Facebook easily in advertising!

I have always told my customers that Google is still king over Facebook when it comes to commercial advertising and this article proves it!
Google tops Facebook

Thursday, May 10, 2012

A business web info tip: Have you ever thought or done a PR release? Why not do it on line too, it works. I can help you!
New blog entry about LinkedIn

Have you used LinkedIn? You should!

I am a very active LinkedIn user. I love it for multiple reasons and the best is I find leads there! I also can learn from other about cool topics that might or could affect my business. I have made friends on LinkedIn that understand small business concerns. So it you are looking for leads and information, join LinkedIn and enjoy. If you need help, I can and will help you. If you are a business person you should be there. Oh yes, once you do join please add me to your network :)

Until next time

Joe Rossini

Monday, May 7, 2012

Do you choose a web person or do you choose a total solution? New blog entry:

Just a web person or a total solution!

I believe it is important to mention that there are bunches and bunches of people who can write you a web site but far fewer who can take that web site to the next level. If you are looking for a web master, do not just choose that person or company that is only a designer but choose a company that can design, and then make that web site bring you leads and help brand you.

My company has over thirty years of programming, sales and marketing experience. Our goal is to help you succeed and to make your company grow. We offer:

Experience in sales 
We know small business and how to guide you
We know marketing
We understand major accounts
We can guide you in e-commerce
We know how to create database applications
We can design your company logo
Programming experience to the Nth level
Content writing
and much more.....

We are Rossini Management Systems and we can help your business us at 913-244-6132.