EBay taps mobile to introduce first-ever virtual reality department storeBy
May 20, 2016EBay Australia is teaming up with retail brand Myer to bring a forward-thinking way of shopping to consumers in the form of a virtual reality department store, enabling consumers to use a special viewer to inspect products before completing their purchase via the eBay application.
EBay’s self-described virtual department store was designed to allow individuals to immerse themselves inside a Myer store without having to be in the physical location. Using the “shopticals,” or specially-designed VR viewers, shoppers can look at an item, lock eyes on information icons to receive more details about price and shipping and shift their gaze to the “Add to Basket” button to complete the ordering process.
“The eBay virtual department store could definitely encourage other major retailers to roll out their own elevated shopping experiences or at the very least, pay closer attention to all that visually-driven technologies can do for their brand and their consumers,” said Omaid Hiwaizi, president of global marketing at Blippar.
“The eBay application enables consumers to visually browse a range of products that are personalized to them in an experience that is innovative and immersive, which will be successful in attracting and engaging both new and existing consumers.”
The future is zooming in faster than we think.