This is a good tip from Manta:
Limit Choices to Get Action
Providing too many "calls to action" on your website
or emails can result in "action paralysis." Remember: less is more.
Limit the number of choices or options you present so your customers are
focused on the action you present to them.
I myself also believe that a not so cluttered web site with key information peppered through out is the best web site to have. Remember to ask for an e mail to capture for some reason. Remember to have a Google map locator on the web site if you wish to have your location known.
In the end, nice basic colors, do not use Flash for your web site and use or have a web site you can change and keep the content fresh.
More to come
Joe R
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