Unfortunately, many spamming tools
are labeled as 'seo tools'. If you find a tool or service that promises
you to 'dominate Google' or 'thousands of automatic backlinks' then
it's extremely likely that you have found a spamming tool. Although
these tools work for some time, Google will penalize your website
sooner or later if you use them.
Optimizing your website for search
engines is not the same as spamming search engines. Real search engine
optimization is beneficial to your website, search engines and
searchers.
"Last month, Google’s Matt Cutts announced that he was 'taking a look at a naughty Russian link selling software'. Discussions on black-hat forums indicate that the Russian link network SAPE links has been penalized by Google.
Webmaster who used this network indicate that their website rankings have been downgraded. This wouldn’t be the first time that Google penalized a link network."
Google’s Matt Cutts on upcoming Penguin, Panda & link networks updates
"Matt said that there will be a large Penguin update in 2013 that he thinks will be one of the more talked about Google algorithm updates this year. Google’s search quality team is working on a major update to the Penguin algorithm, which Cutts called very significant. [...]
Matt also announced there will be a Panda algorithm update this coming Friday (March 16th) or Monday (March 18th). [...] Matt said that they will release another update in the next week or two that specifically targets another large link network."
This all was from Axandra search engine facts!
I believe that Google is trying very hard to beat the tricksters and they usually succeed but it seems that they cut down many legitimate web sites who get caught in the cross-hairs. Slowly Google is losing market share in the search engine wars. I have been around to remember Lycos and Yahoo and even Netscape all were changed by the new kid on the block Google. I think Google is being changed in a different way by Facebook and twitter and LinkedIn and others. I do like and am using more and more Google+ and I use many other Google products and they are a substantial player who will not go down like some of the others. Remember that you should make sure that your web site is SEO'd properly and then use some of those social media sites I have mentioned and with all of that you can keep in the search engines no matter what happens. Remember there is no easy way to number one. If anyone promises you number one rankings for a fat fee, runnnnnnnnnnnnn. It takes alot of work and dedication to get it done and that is why I am here if you need my help.
Until next time
Joe Rossini
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