Targeted Keywords
Keyword usage has long been one of the most integral parts of on-page
optimization. It has also been one of the most abused. Until fairly
recently, the done thing was to target specific keywords based primarily
on the number of search queries that they received per month. Today,
the way to do it is to diversify your keywords and target a wider range
of them. Long-tail keywords are also much more valuable than those
consisting of one or two words, because they are more suitable for
targeting exactly the right sort of traffic and there is less
competition to deal with.
I have been saying this for a long time!
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