Tuesday, January 16, 2018

SEO and how it can help you

I have shifted a lot of my concentration lately on SEO marketing. I am helping companies get listed in the search engines but more importantly getting them leads. I have taken a different strategy and that is I use multiple ways to bring leads. It is my belief that getting ranked is ok but getting leads is much better! What would you rather have, a lead or just being in Google? I say most people will say bring me leads.
Leads are the life blood for a sales team and I know on the rare occasions that i was given a lead I loved it. Most of my career I had to find my own leads so I feel very much for the sales team. I can bring leads and some can be into the millions of dollars if sold.
How do I do it you ask>
I hse social media, use pr rekeases, use email releases and more. Talk to me and I can show you how I can bring you golden leads!

More to come

Joe Rossini

Monday, December 11, 2017

An interesting article about the future and it is kinda scary

An interesting talk by the Head of Daimler Benz -- a bit mind blowing to say the least! He predicted an interesting concept of what could lay ahead.

In a recent interview, the Head of Daimler Benz (Mercedes Benz) said their competitors are no longer other car companies, but Tesla (obviously), and now, Google, Apple, Amazon 'et al' are……

Software will disrupt most traditional industries in the next 5-10 years..

Uber is just a software tool, they don't own any cars, and are now the biggest taxi company in the world.

Airbnb is now the biggest hotel company in the world, although they don't own any properties.

Artificial Intelligence: Computers become exponentially better in understanding the world. This year, a computer beat the best Go player in the world, 10 years earlier than expected.

In the U. S., young lawyers already can't get jobs. Because of IBM Watson, you can get legal advice (so far for more or less basic stuff) within seconds, with 90% accuracy compared with 70% accuracy when done by humans.

So, if you study law, stop immediately. There will be 90% less lawyers in the future, only specialists will remain.

Watson already helps nurses diagnosing cancer, 4 times more accurate than human nurses. Facebook now has a pattern recognition software that can recognize faces better than humans. In 2030, computers will become more intelligent than humans.

Autonomous cars: In 2018 the first self-driving cars will appear for the public. Around 2020, the complete industry will start to be disrupted. You don't want to own a car anymore.. You will call a car with your phone, it will show up at your location and drive you to your destination. You will not need to park it, you only pay for the driven distance and you can be productive while driving. Our kids will never get a driver's license and will never own a car.

It will change the cities, because we will need 90-95% less cars for that. We can transform former parking spaces into parks.

1.2 million people die each year in car accidents worldwide.. We now have one accident every 60,000 miles (100,000 km), with autonomous driving that will drop to one accident in 6 million miles (10 million km). That will save a million lives each year.

Most car companies will probably go bankrupt. Traditional car companies will try the traditional approach and try to build a better car, while tech companies (Tesla, Apple, Google) will take the revolutionary approach and build a computer on wheels.

Many engineers from Volkswagen and Audi are completely terrified of Tesla.

Auto Insurance companies will have massive trouble because without accidents, car insurance will become much cheaper. Their car insurance business model will slowly disappear.

Real estate will change. Because if you can work while you commute, people will move further away to live in a more beautiful neighborhood.

Electric cars will become mainstream about 2020. Cities will be less noisy because all new cars will run on electricity. Electricity will become incredibly cheap and clean: Solar production has been on an exponential curve for 30 years, and now you can now see the burgeoning impact.

Last year, more solar energy was installed worldwide than fossil. Energy companies are desperately trying to limit access to the grid to prevent competition from home solar installations, but that can't last. Technology will take care of that strategy.

With cheap electricity comes cheap and abundant water. Desalination of salt water now only needs 2kwh per cubic meter (@ 0.25 cents). We don't have scarce water in most places, we only have scarce drinking water.. Imagine what will be possible if anyone can have as much clean water as he wants, for nearly no cost.

Health innovations: The Tricorder X price will be announced this year. There are companies who will build a medical device (called the "Tricorder" from Star Trek) that works with your phone, which takes your retina scan, your blood sample, and you can breath into it.

It then analyses 54 biomarkers that will identify nearly any disease. It will be cheap, so in a few years everyone on this planet will have access to world class medical analysis, nearly for free. Goodbye, medical establishment.

3D printing: The price of the cheapest 3D printer came down from $18,000 to $400 within 10 years. In the same time, it became 100 times faster. All major shoe companies have already started 3D printing shoes.

Some common spare airplane parts are already 3D printed in remote airports. The space station now has a printer that eliminates the need for the large amount of spare parts they used to keep in the past.

At the end of this year, new smart phones will have 3D scanning possibilities. You can then 3D scan your feet and print your perfect shoes at home.

In China, they already 3D printed and built a complete 6-storey office building. By 2027, 10% of everything that's being produced will be 3D printed.

Business opportunities: If you think of a niche you want to go in, ask yourself: "In the future, do you think we will have that?", and if the answer is yes, how can you make that happen sooner?

If it doesn't work with your phone, forget the idea. And any idea designed for success in the 20th century is doomed to failure in the 21st century.

Work: 70-80% of jobs will disappear in the next 20 years. There will be a lot of new jobs, but it is not clear if there will be enough new jobs in such a small time.

Agriculture: There will be a $100 agricultural robot in the future. Farmers in 3rd world countries can then become managers of their field instead of working all day on their fields.

Aeroponics will need much less water. The first Petri dish that produced veal is now available and will be cheaper than cow produced veal in 2018. Right now, 30% of all agricultural surfaces is used for cows. Imagine if we don't need that space anymore.

There are several startups who will bring insect protein to the market shortly.. It contains more protein than meat. It will be labeled as "alternative protein source" (because most people still reject the idea of eating insects).

There is an app called "moodies" which can already tell in which mood you're in. By 2020 there will be apps that can tell by your facial expressions, if you are lying. Imagine a political debate where it's being displayed when they're telling the truth and when they're not.

Bitcoin may even become the default reserve currency... Of the world!

Longevity: Right now, the average life span increases by 3 months per year. Four years ago, the life span used to be 79 years, now it's 80 years. The increase itself is increasing and by 2036, there will be more than one year increase per year. So, we all might live for a long time, probably way more than 100.

Education: The cheapest smart phones are already at $10 in Africa and Asia. By 2020, 70% of all humans will own a smart phone. That means, everyone has the same access to world class education.

Every child can use Khan academy for everything a child needs to learn at school in First World countries. There have already been releases of software in Indonesia and soon there will be releases in Arabic, Swahili, and Chinese this summer. I can see enormous potential if we give the English app for free, so that children in Africa and everywhere else can become fluent in English. And that could happen within half a year.


Another fascinating presentation:

Dr. Dieter Zetsche,
Chairman of the Board of Management of Daimler AG and Head of Mercedes-Benz Cars 

“Daimler 2017:  Daimler and the transformation of the automotive industry"        

Annual Shareholders’ Meeting of Daimler AG Berlin  March 29, 2017      

Thursday, December 7, 2017

New and old SEO techniques

 relic of the ancient past: keyword stuffing
Keyword stuffing has stopped working years ago. Unfortunately, still use this technique. You've probably seen web pages with content like this:
"Buy blue widgets for your friend. A blue widget is cool so order it for yourself. With blue widgets, you will have tons of blue widget fun. Enjoy your blue widget and get it from our blue widget shop. We have everything for blue widgets."
Why is keyword stuffing bad?
Search engine can detect that the sole purpose of the text above was to mention the term 'blue widget' as often as possible. It's also obvious that the text has not been written for human visitors. Modern search engine algorithms aren't stupid. If you're lucky, search engines will ignore your page. If you're not lucky, your website will get a penalty.
In addition, people who come to your website won't read this text. That also means that these people won't buy something from your website and they won't share the page on social networks.
In short: keyword stuffing is bad for your search engine rankings and it is bad for conversions.
The better alternative

Of course, your web pages still must contain keywords that are related to the topic of your website. Otherwise, search engines wouldn't be able to find out what your website is about.
Modern search engine algorithms can detect topics. They know that the words 'sneakers' and 'footwear' are related to the keyword 'shoes'. If you want to optimize your website for keywords that are related to the topic 'shoes', write web page content that for human readers.
Convince your website visitors that your page is the right page for the topic and that the page contains the solution to their question. If you use your keywords in a natural context, search engines will find your web pages relevant to these keywords.
The Top 10 Optimizer tool in SEOprofiler helps you to optimize your web pages for keywords that are related to the topic of your website. You get detailed advice that is tailored to your situation:

Keywords are still very useful and I use them and recommend that you do especially keyword phrases but the day f putting in dog in a search is really over, you must be specific.

More to come soon.


Wednesday, December 6, 2017

What does Rossini Management Systems do for our support customers

For our advanced support customers this is what we do for them:

We post to their Face book
We post to their Twitter
We post to their G+
We post to their LinkedIN
We post to their blog
We submit their web page to the top search engines
We give them a quick report analysis about their web site

And a whole lot more................................................................

Become a Rossini Management System customer and get the above and more from us!

More to come...

Joe Rossini

Tuesday, November 28, 2017

Black Friday and Cyber Monday sales

The online sales holiday raked in $6.6 billion — up 17% over last year — and showed the rising force of mobile in digital holiday sales!

Retailers brought in nearly $6.6 billion, according to Adobe, which tracks data through its analytics services. That sales figure is up 16.8% compared to last year and is projected to be the largest online shopping day in history, Adobe said in a release.
Those figures are roughly in line with projections and represent a more than $2.5 billion increase since 2014, according to Adobe.
In many ways, it reflects the growth of e-commerce as an industry and as Cyber Monday has grown, digital sales have exploded throughout the entire Thanksgiving week as brick-and-mortar sales inch along or decline (but still remain hugely important to holiday sales).
Retail Dive took a look at some of the big takeaways from the day.

Mobile is taking over

"Mobile Monday" might soon be the better term for the day just passed, which the National Retail Federation dubbed Cyber Monday in 2005. More consumers than ever took to their phones to snatch up holiday sales deals, according to several firms tracking the day.
Mobile set a new record with 47.4% of site visits, with smartphones making up about 40% of visits, according to Adobe. Perhaps more importantly, Adobe said mobile accounted for 33.1% of Cyber Monday revenue (smartphones specifically accounted for 24.1% of revenue). Smartphone traffic specifically grew 22.2% year-over-year, while revenue coming from smartphones — at $1.59 billion on Monday — grew 39.2% percent year-over-year, marking a new all-time high.
"Shopping and buying on smartphones is becoming the new norm and can be attributed to continued optimizations in the retail experience on mobile devices and platforms," Mickey Mericle, vice president, marketing and customer insights at Adobe, said in a statement emailed to Retail Dive. "Consumers are also becoming more savvy and efficient online shoppers. People increasingly know where to find the best deals and what they want to purchase, which results in less price matching behavior typically done on desktops."
Rob Garf, vice president of industry strategy and insights with Salesforce's Commerce Cloud unit, said in an interview on Monday morning that computers' share of purchases over the shopping period fell below 50% for the first time.
Mobile accounted for 64% of Cyber Monday sales with merchants using Shopify's e-commerce platforms, according to Shopify. That was a 10% increase from last year.
The shift to mobile follows both the adoption of the smartphone over the past decade as well as retailers' (typically larger ones) efforts to make mobile shopping seamless and painless. And that goes not just for browsing, but purchasing. "Consumers are tethered to their mobile devices," Garf said. "They don't need to wait. Retailers have made it easier to purchase on their mobile device."

Mobile is king!!! More to xome soon.

From Joe Rossini
credit Retail Dive for the information

Google BOT

All you need to know about Googlebot
What is Googlebot?
Googlebot is the name of Google's web crawler. A web crawler is an automated program that systematically browses the Internet for new web pages. This is called web-indexing or web-spidering.
Google and other search engines use web crawlers to update their search indexes. Each search engine that has its own index also has its own web crawler. If you want to see your web pages on Google's search result pages, Googlebot has to visit your pages first.
Google has several bots: Googlebot (desktop), Googlebot (mobile), Googlebot Video, Googlebot Images, Googlebot News. For most websites, the Googlebots for desktop and mobile are the most important bots.
How does Googlebot work?
Basically, Googlebot and other web crawlers follow the links that they find on web pages. If Googlebot finds new links on a page, they will be added to the list of pages that will be visited next. If a link does not work anymore, or if there is new content on a web page, Google will update the index.
Googlebot uses sitemaps and databases of links discovered during previous crawls to determine where to go next. Whenever the crawler finds new links on a site, it adds them to the list of pages to visit next. If Googlebot finds changes in the links or broken links, it will make a note of that so the index can be updated. If you want to get good rankings on Google, you must make sure that Googlebot can correctly index your web pages. If web crawlers can easily crawl your web pages, you will get better results.
How to check the crawlability of your web pages

If your web pages contain errors that prevent Googlebot and other web crawlers from indexing them, you cannot get high rankings. For that reason, it is important that you check the crawlability of your web pages.

Keep making changes to your web site and let us make sure Google crawls your site.

Info from Google and Alandra

Wednesday, November 15, 2017

Robots are here where is the terminator

From CNN

Robots have already cost millions of factory jobs across the nation.

Next up could be jobs at your local stores.
Between 6 million to 7.5 million existing jobs are at risk of being replaced over the course of the next 10 years by some form of automation, according to a new study this week from by financial services firm Cornerstone Capital Group.
That represents at least 38% of the current retail work force, which consists of 16 million workers. Retail could actually lose a greater proportion of jobs to automation than manufacturing has, according to the study.
That doesn't mean that robots will be roving the aisles of your local department store chatting with customers. Instead, expect to see more automated checkout lines instead of cashiers. This shift alone will likely eliminate millions of jobs.
"Cashiers are considered one of the most easily automatable jobs in the economy," said the report. And these job losses will hit women particularly hard, since about 73% of cashiers are women.
There will also be fewer sales jobs, as more and more consumers use in-store smartphones and touchscreen computers to find what they need, said John Wilson, head of research at Cornerstone. There will still be some sales people on the floor, but just not as many of them.