Thursday, September 29, 2016

5 SEO tactics that will never hurt you

This is a very good article:

5 SEO Tactics that Will Never Hurt You

Written by Nick Stamoulis
Hand touching seo on search bar on tablet screenOne of the most exciting things about SEO is that it’s constantly evolving. While this certainly keeps things interesting, it also causes fear and anxiety. SEO rules are known to change which often makes website owners hesitant. They understandably don’t want to invest time and effort into something that might not be of any value in the coming weeks, months, etc. Or worse, could possibly end up hurting them. However, we don’t think you should fear SEO since there are plenty of tactics that will never hurt you. Our advice is to focus on those tactics, such as the following:

Publishing quality content

Taking the time to publish original, high-quality content on your website that will be helpful to your target audience will always have a place in a marketing campaign. For SEO purposes, every piece of content is an additional opportunity to rank in the search engines and generate inbound links to the site. In addition, the search engines take a site’s “freshness” into account when deciding where a site should rank. Sites that are updated regularly with useful content are favored. Remember, content doesn’t need to be “text-based only” either. People have different content preferences. It might be interesting videos and images that catch the eye of target audience members and earn links and shares. Focusing on target audience members, and not just the search engines, will improve bounce rate which is something the search engines also take into account.

Improving site speed

A slow loading site is a major turn-off that usually results in a high bounce rate. Your site needs to be fast across devices. If a searcher can’t get to your site quickly enough, where do you think they’re headed? Probably to a competitor’s site. If you’re concerned about site speed, talk to your developer about what could be slowing the site down. The Google PageSpeed insights tool is helpful. Also, be sure to invest in quality hosting.

Searching for relevant link opportunities

If you think “link building” is a bad thing, you’re doing it wrong. There’s nothing wrong with building relevant inbound links to your site. The key term here is “relevant.” Look for opportunities from industry related sites and build links gradually.

Social media activity

People group works at a table - Social Media Concept
Social media might not have a direct impact on your SEO success but it can have an indirect impact. Keeping active in social media and building up your social following helps to grow your brand online and shows the search engines that you’re marketing your website in many ways. While social links may be “no-followed” they are still seen and can generate other, non-social links on other websites that are followed.

Updating your website

SEO and website design are separate marketing functions but essentially they help each other. A well-designed site that is easy to navigate improves a site’s bounce rate and the overall experience a visitor has. If it’s time for a redesign, be sure to follow these website redesign tips for SEO.
SEO may be continually evolving, but there are plenty of SEO tactics that will always be relevant. Stick with these tactics and follow a white hat strategy to avoid penalties.

apps and roi

By the end of the test's first week, Home Depot could see that the the ads were working. And by the end of the four-week test period, the company was seeing more than 8X in-store ROI from their mobile display ads.

Related Story

FIX-IT-BEFORE-DUSK MOMENTS
Like John, consumers often use multiple channels en route to conversion.
In fact, 93% of the sales created by the ads happened in-store, with the remainder happening online.
The results were so good that Home Depot quickly expanded the gardening and outdoor goods program to 2200 stores nationwide — and again saw 8X in-store ROI. Currently, Home Depot is also planning to expand the pilot to other categories, like paint and related merchandise.
"Mobile location extensions for display really proved their worth very quickly," says Umut Dincer. "We're able to reach do-it-yourselfers who are close to our stores and make a just-in-time connection that brings them the information they really want in their I-want-to-buy-it moments. We learned long ago that we serve our consumers best by matching their intent and giving them the relevant information they need. The results have been great.”

More ROI on using apps!

By the end of the test's first week, Home Depot could see that the the ads were working. And by the end of the four-week test period, the company was seeing more than 8X in-store ROI from their mobile display ads.

Related Story

FIX-IT-BEFORE-DUSK MOMENTS
Like John, consumers often use multiple channels en route to conversion.
In fact, 93% of the sales created by the ads happened in-store, with the remainder happening online.
The results were so good that Home Depot quickly expanded the gardening and outdoor goods program to 2200 stores nationwide — and again saw 8X in-store ROI. Currently, Home Depot is also planning to expand the pilot to other categories, like paint and related merchandise.
"Mobile location extensions for display really proved their worth very quickly," says Umut Dincer. "We're able to reach do-it-yourselfers who are close to our stores and make a just-in-time connection that brings them the information they really want in their I-want-to-buy-it moments. We learned long ago that we serve our consumers best by matching their intent and giving them the relevant information they need. The results have been great.”

Mobile Apps are here and now..look at the facts!

Mobile takes the lead
Mobile is just another source of data that can be integrated to provide a more holistic view of the customer journey. More Google searches are taking place on smartphones than on desktops and laptops—globally.4 And across the millions of websites using Google Analytics, more than half of all web traffic is now coming from smartphones and tablets.5
But many companies struggle with exactly how to manage and integrate mobile data. "People are still thinking of mobile as something different," Sagnik said. "But we're at the point where mobile is the status quo."

Wednesday, September 28, 2016

A terstimonial from one of our valued customers

Customers really seem to like the website for the info and it does save me a ton of time of having to explain things over the phone…The web address shows up in a lot of forums as a good reliable source of info and that has lead to quite a few sales. I am also now getting quoted regularly in the forums for something somebody learned on the website…”If it is printed an a tech article or forum letter or by a newsletter editor or magazine editor….it is gospal…so say the  natives….”  By the way had open house this past weekend and had about a hundred people tour the shop. I used google chrome to beam my website onto my flat screen tv in the shop Lots of positive comments from the locals who had no idea I had a website as good as that….I had a couple of them write down you phone number as displayed on the bottom of the website pages..hope they contact you for a website…ya never know but at least you got some good PR…we both did well…Thanks Randy

Thursday, September 22, 2016

Some of the benefits of doing an on line PR release

PR releases are not just on paper, they can also be sent on line and reach potentially millions of readers!  Here are a few advantages of what a PR release can bring you:

ribution to Search EnginesYes
Email DistributionYes
RSS DistributionYes
Hosted on PRLogYes
Industry Listings + FeedsYes
Keyword/Tag Listings + FeedsYes
Location Listings + FeedsYes
Pressroom HostingYes
Company ProfileYes
Company LogoYes
Social Features
Social SharingYes
Embed WidgetYes
Email WidgetYes
QR CodeYes
Automatic Twitter PostingYes
Automatic Facebook PostingYes
Presentation
Search Optimized WebpageYes
PDF/Print VersionYes
Search Optimized PhotosYes
Clickable LinksYes
Video EmbeddingYes
Formatting SupportYes
Convenience
Account Based ManagementYes
Advance Scheduling (Days)Yes
Pre-Release SharingYes
Post-Release EditingYes
Spam ProtectionYes
Customizable TimezoneYes
Analytics
Unique/Total HitsYes
Facebook LikesYes
Twitter TweetsYes
Google +1sYes
Linkedin SharesYes
Search PhrasesYes
Misc.
Immediate PublishingYes
We can provide one of these for you starting as low as $100.00! Think at  such a low cost can you get the above features?

Touch base with me today at jrossini@rossini.com.

Some facts about some of my great customers!

Customers are hard to find and even harder to keep! I believe you have to constantly give them reasons to stay and keep giving them more and more reasons.  Why you ask? I say a good customer is hard to find but usually they stay loyal and trust what you are doing and saying.

Adamson Brothers http://adamsonbros.com/ 
Adamson Bros. Heating & Cooling has been servicing the citizens of Ottawa and the surrounding community since 1983. Providing quality products and service to our customers has allowed Adamson Bros. to become a leader in heating and air conditioning services in the area. Having our name on our business displays our strong sense of pride in our heritage in Ottawa & Franklin County.

Fifth Avenue Internet Garage http://fifthaveinternetgarage.com/
Since 1987, Fifth Avenue owner, Randy Rundle, has been making antique, classic and special interest vehicles more reliable and fun to drive.

We have provided services for the cars entered in the Great Race; we have done it for the movie studios, and we have even done it for the Queen of England.

So please, consider this your personal invitation to tour our Internet Garage. Feel free to wander around, peek in all of the corners, and spend some time reading about some of our past adventures. We will provide you with the same personal service that we provide to all of our customers.
Randy is an extremely active user of his web page and now has two blogs! He is a shining example of how a company should use their website and social media!

The Ottawa Coop: http://ottawacoop.com/ 
The Ottawa Coop has been using their web page and application to grow their business. They use multiple platforms programming and use their app to give their patrons quick information.

We have many more coming in fact we added seven new customers over the last two months! I will announce each new customer once we get their webpage up and running.

Remember we offer the latest in web programming, we offer on line chat, we offer phone applications and much more! Touch base with me today!