Tuesday, February 21, 2017

How to get better rankings from Google

From Axandra:

There are four simple rules that will help you to get your website on Google's first result page. These four rules even work with Google's new machine learning algorithm:
Rule #1: Do not cheat
Google wants to return the most relevant web pages for a search query. They want to provide the best answer to a search query.
If you try to get a high ranking for a keyword for which your web page isn't really relevant then you won't get good results. You might even be accused of spamming if you use tricks to get these rankings. If your website consists just of ads and affiliate links then it will also be extremely difficult to get good rankings.

Do not use tricks or "secret techniques" to get better rankings. Do not buy links and do not use any other "shortcuts" that promise quick results. Google will find out and your website will be in trouble. Tricks do not work anymore.
Rule #2: Show Google that your web pages are relevant
A website about used car parts cannot get high rankings for a keyword such as "brain surgery". A high ranking for the keyword "used car parts" would be very beneficial to that site.
The problem is that Google must be able to find out that your web page is relevant for the keyword "used car parts". For that reason, you have to optimize your web pages. Optimizing your web pages simply means that you make it easy for Google to find out what your website is about.
When Google visits your web pages, it will analyze the following elements of your web pages:
  • The URL structure
  • The title tag and the meta tags
  • The body text
  • Headline tags
  • Image alt attributes
  • Your site architecture and the internal linking structure of your site
  • The outbound links
  • Many other factors in the HTML code of your web pages
Each element can contain your keyword and show Google that your website is relevant for that keyword. This doesn't mean that you can simply insert your keyword in these tags and that's it.
You can also over-optimize a website and that can get your website banned from Google's search results. It's important that you optimize the right elements and that you insert your keywords in the right frequency. Analyzing dozens of web page elements can be very time consuming.The Top 10 Optimizer in SEOprofiler can help you to do this quickly and easily.
Rule #3: Other websites must confirm that your web pages are relevant
In addition to optimized web page content, Google heavily relies on the links from other websites to your site. Basically, the other websites have to confirm that your website is relevant for a special keyword.
The more websites link to your website, the more visible it will be to Google. The more other websites use a special keyword as the linked text in the links to your website, the more important is your website for that keyword.
A web page that has been optimized for the keyword "used cars" can also get high rankings for the keyword "pre-owned cars" if enough websites link with that text to the page.
It is also important that the other web pages are related your site. If a website that is about vintage cars links to your "used car parts" website then this will have a bigger effect on your search engine rankings than a link from a candy shop website.
A link from a web page that only links to car related web pages is also more valuable than a link from a web page that links to all kind of pages. Getting the right links is crucial if you want to get on Google's first result page. The tools in SEOprofiler help you to get these links.
Rule #4: Your website must have a clean history
The age of your domain and its history will also be considered by Google. Although Google says that the age does not matter that much, a domain name that has been around for a long time will get high rankings more easily.
However, if your domain name has been used by spammers before, you might still suffer from the ranking penalties that have been applied to the previous content.

If you follow the rules above and change your web pages accordingly, your website will get top rankings on Google. It cannot be done over night but it's definitely something that can be done within a few weeks if you do the right things.

Monday, February 20, 2017

2017 outlook for search

 An article from: Adam Audette   Senior Vice President, Organic Search, Merkle

In my outlook, 2017 trends will fall into the following categories:
Mobile The connection between device types will continue, resulting in richer and faster mobile experiences for users, with advances in PWAs and article formats like AMP. Apps will continue to have a place in the user experience, too, and indexing them for improved discovery will continue to be important. And dynamic sites and content will keep evolving.
Technical & Structural Work Structured data will get plenty of attention, too, as its application extends into virtually every field and device.
Speed will rule, and we’ll hear a lot about http/2 in 2017.
Link building for SEO purposes will continue its slow, welcome death, as marketers from social and content arenas rightly focus on marketing promotion and amplification rather than links for rankings.
Content Experience The SEO industry’s approach to the content experience will evolve. Search is one of the most powerful intent signals, and with data modeling allowing us to finally realize the promise of people-based marketing at scale, the user journey will be more personalized than ever in 2017. We’ll wait to see if that’s a good thing for users (we know it’s a good thing for marketers).

From Seth Bestmertick  a post that makes a heck of a lot of sense.:

The big trend in 2017, then, is a shift in mentality where your entire digital strategy (not just SEO) will be focused on understanding who your customer is, what they want, and using the data from search engines to better understand customer intent. By making something your customer needs – something that solves their problem – you will win the algorithm of the future.

More to come the above post makes a lot os sense because I tell my customers when we make keywords what will people search for to find you  Your articles on your website should also answer those searches. Yell them what they want to hear and answer those questions!

More to come soon.

Joe Rossini

Friday, February 17, 2017

Your mobile phone to be a point of sale in the future?

This is an interesting article and is heading our way fast!:More to come!

Visa, IBM make every connected device a possible point of sale


February 17, 2017
Visa is integrating its mobile payment platform with IBM's IoT devices
Visa is integrating its mobile payment platform with IBM’s IoT devices
Visa has partnered up with IBM Watson to bring its mobile payment system to all of IBM’s IoT-connected devices as consumers become more comfortable with the technology, driving mcommerce further into a futuristic era.
The partnership offers a unique opportunities for retailers by making almost any connected device into a potential point of sale. Visa’s latest effort reaffirms its commitment to taking payments out of the traditional setting and into a new mobile world.
“IoT is literally changing the world around us, whether it’s allowing businesses to achieve unimaginable levels of efficiency or enabling a washing machine to ensure we never run out of detergent. And behind this transformation are companies like Visa and technologies like IBM’s Watson IoT platform,” said Harriet Green, general manager, IBM Watson IoT. “This combination of IBM’s industry leading IoT technologies with Visa payment services, signifies the next defining moment in commerce by allowing payments on any connected object, with new levels of simplicity and convenience for everyone.”
Global mobile payments
In the years since the introduction of proper mobile payments, the payment world has only continued to change and evolve.

Mobile payments have exploded the longstanding conception of how transactions can work, showing that they do not have to take place in the same settings, under the same rules they always have.
Instead, mobile payments have shown that payments can go anywhere. Already we see waiters swiping diners’ credit cards right at the table with a mobile device, or Amazon dash buttons that let consumers quickly purchase a vital product with nothing more than a single button press.

Thursday, February 16, 2017

How you can find clients

As a veteran salesperson I have used a variety of ways to make sales and find leads. One way is simple and that is go to your customers and ask them if they know of anyone to call on. Another is to make calls around your customer and tell them a story of your customer to get you in the door and usually it works. How about using the phone and make telephone calls? Yes this is work but it does work! Set up your week with calls to an area.  How about sending out an e mail newsletter once a month or a quarter. let people know you are around and what you are doing. Do not forget social media use it and use it often it does work.  OK use these steps and I know you will succeed. Sales and such can take time but they will come.

More to come soon.


Wednesday, February 15, 2017

ADWords is not an easy thing to do.....

Tip #1: Take time to read the documentation

It’s deceptively easy to start an AdWords campaign and begin wasting, oops, I mean spending money immediately. Why? Google doesn’t let you complete your AdWords account setup without first creating an ad and making live.
It’s much more difficult, however, to make your campaign effective. AdWords has an incredible number of moving pieces. You have the Search and Display networks, remarketing, plus all the add-ons: extensions, dynamic insertion, bid adjustments by device and so on.
It really helps, therefore, to take the time before opening your account to read through Google’s documentation. That way, you can decide where you want to place your focus — and your budget.
Google does a nice job of explaining exactly how AdWords works. I advise taking at least a week or two to read through the Setup and Basics guides — and be sure to watch the videos, as they’re quite helpful. Do this learning in small chunks of time so that you retain what you read.

This was posted by an SEO specialist and notice his first tip:  advise taking at least a week or two to read through the Setup and Basics guides — and be sure to watch the videos, as they’re quite helpful. Do this learning in small chunks of time so that you retain what you read.  I ask how many of you have the time to spend weeks! If you are building or running a business you are worried about other things like making sales, meeting payrolls, paying taxes and more.  Do the right thing...hire an SEO specialist to help you, it is well worth the money to do so!

More to come

Joe Rossini

Tuesday, February 14, 2017

Let SEO work for you!


Some people think that search engine optimization is a one-shot thing, or that SEO can be done on auto-pilot. Unfortunately, that doesn't work.
If you want to succeed, you have to invest a lot of time and effort in your search engine optimization activities. There are several things that you have to do to make sure that your website becomes a success: keyword research, optimizing pages, fixing technical errors, etc.
Without investing time and work into your web pages, you won't get the best results.

When we at Rossini.com tell our customers that it takes time to let SEO work. You must let your expert continue to work on yur web site and internal programming. You need to continue to upgrade your web site with new content and much more. Rossini.com assist our customers to remain updated. Recently I went into to two of my valuable customers and updated the keywords and description.  These are things we do.

More to come.

Friday, February 3, 2017

End of an ERA

This sad and happy all at the same time. For years I have worked and my faithful servers spun away right beside me but now we turn them off and go to faster and newer servers!

A mention on Brenda's blog: http://rossiniblog1.blogspot.com/