Friday, January 13, 2017

Illegal Drone Transmitters Could Interfere with Air Traffic Control, ARRL Complaint Asserts

This has nothing to do with keywords or SEO but I am a ham radio operator and thought this might be of interest to us all!

ARLB003 Illegal Drone Transmitters Could Interfere with Air Traffic Control, ARRL Complaint Asserts

In what it calls an "extremely urgent complaint" to the FCC, ARRL has targeted the interference potential of a series of audio/video transmitters used on unmanned aircraft and marketed as Amateur Radio equipment. In a January 10 letter to the FCC Spectrum Enforcement Division, ARRL General Counsel Chris Imlay, W3KD, said the transmitters use frequencies intended for navigational aids, air traffic control radar, air route surveillance radars, and global positioning systems.

"This is, in ARRL's view, a potentially very serious interference problem, and it is respectfully requested that the products referenced... be investigated and removed from the marketplace immediately and that the importers be subjected to normal sanctions," ARRL's letter said. Some of the transmitters operate on frequencies between 1010 and 1280 MHz. "These video transmitters are being marketed ostensibly as Amateur Radio equipment," the League said, "but of the listed frequencies on which the devices operate, only one, 1280 MHz, would be within the Amateur Radio allocation at 1240-1300 MHz." Even then, ARRL said, operation there would conflict with a channel used for radio location.

ARRL said the use of 1040 and 1080 MHz, which would directly conflict with air traffic control transponder frequencies, represented the greatest threat to the safety of flight. The use of 1010 MHz, employed for aeronautical guidance, could also be problematic.

ARRL cited the Lawmate transmitter and companion 6 W amplifier as examples of problematic devices being marketed in the US. Each costs less than $100 via the Internet. The device carries no FCC identification number.

"[T]he target market for these devices is the drone hobbyist, not licensed radio amateurs. The device, due to the channel configuration, has no valid Amateur Radio application," ARRL told the FCC. "While these transmitters are marked as appropriate for amateur use, they cannot be used legally for Amateur Radio communications." In the hands of unlicensed individuals, the transmitters could also cause interference to Amateur Radio communication in the 1.2 GHz band, ARRL contended.

The League said it's obvious that the devices at issue lack proper FCC equipment authorization under FCC Part 15 rules, which require such low-power intentional radiators to be certified.

"Of most concern is the capability of the devices to cripple the operation of the [air traffic control] secondary target/transponder systems," ARRL said. "These illegal transmitters represent a significant hazard to public safety in general and the safety of flight specifically."

The Truth is?

Do you regularly talk to your web person?
Do you talk to your SEO specialist?

Most people do not communicate with their web person and in fact many as soon as the web site is done so are they!  It is important that you stay in touch with your web person or SEO person because things on the net change so fast and frankly I see more changes to come and the only way you can stay on top of them is to rely on the people who keep up for a living. You should work on your business and you sholud let your web company help you stay current.

More to come.

Joe

Wednesday, January 11, 2017

What can you do to make your website viable and up to date

You ask how can I get rankings? You ask how can I make sure my web site is updated? You wonder if that web person you hired a year ago to write it or even longer is still in business. Bottom line is you have to keep working on your website. You must update frequently. Have an SEO person check you out for bad links or bad code. Make sure your website is a responsive design website the kind Google likes! All of this takes time and many people just do not care that it will take your time until you bill them! If you make little adjustments constantly then that big bill is a lot of small bills that do not seem to hurt as bad.

We do web updates, and SEO services! Call us and say that yu read this and I will give you a 15% discount on any of the services we offer you!

Until next time.

Joe Rossini

PS

Just released www.kuecker.com

Tuesday, January 3, 2017

2017 is here and here is a fact or two to consider!

2017 is going to be the year of mobile
Having a mobile website is no longer an option. It is a necessity. In this article, we'll show you how to prepare your website for this.
A mobile website is a must-have in 2017
Even if you have a mobile-ready website, it is important to check the usability on mobile devices. The fact that your website can be displayed on mobile devices doesn't mean that your site is also easy to use.
You will get more page views with a mobile-friendly website. If your website is not mobile-friendly, people are more likely to leave your site. In addition, people are likely to leave your site if it does not load fast enough.

Google's mobile-first index
Until now, Google ranked web pages based on the desktop version of the site. This is going to change. Google announced that they are working on a mobile-first index that is going to rank pages based on the mobile versions.

\If you want to keep up in the search engines, please consider an upgrade to your older website. We at Rossini.com can help you!


More to come on this critical matter that you should look at now!

Joe Rossini

Friday, December 23, 2016

A good post in 2016

How to rank better

From Axandra a good bit of information on how to rank better in the organic search engines.

1. How your website design influences the rankings of your web pages on Google


Good website design is important. Although there is no perfect website design that guarantees that Google will rank your web pages highly, there are several website design elements that can have a positive influence on the position of your web pages.
Good web design - better rankings
Make sure that your web pages are crawlable
Search engines won't be able to index the content of your pages if it is hidden in fancy scripts or images.
To make sure that search engines can index your content, use plain text and easy to follow text links on your page.
Both the regular content and the navigational elements on your web pages should be easy to parse for search engine robots. Style your pages with CSS and regular HTML tags. Do not hide your content in Flash or JavaScript.
Use responsive web design
Google is building a 'mobile first' index. Your web pages should look good on mobile devices. Of course, they should also look good on desktop computers. Responsive design is the easiest way to achieve that goal.
Responsive web design means that the look of your web pages changes based on the size of the browser window. This is done through CSS.
If you use a CMS (content management system) such as WordPress to create your web pages, chances are that you can install a responsive template quickly and easily.
Web pages that look good on mobile devices get better rankings in Google's search results for mobile devices.
Use an easy-to-understand website navigation
A good website navigation helps your website visitors to find what they are looking for. It also helps search engines to categorize your pages.
If the navigational elements on your web pages use texts that make it clear what the linked content is all about, it's much easier for search engines to rank your pages for that topic. For example, if a category on your website is about 'brown shoes', link to the category page with the words 'brown shoes' in the menu.
Also use a folder structure on your website that makes it easy to understand what the pages are about. For example, list all the pages that deal with the different variations of brown shows in a directory with the name '/brown-shoes/'.
Fast loading pages are good for the user experience
Some people say that the performance of a website is a major ranking factor. Of course, it's always good to improve the performance of your website. However, it won't improve your rankings much.
According to Google, only 1% of all websites need to worry about page load times. If your website belongs to these 1% of the slowest pages on the web, improving the performance will have a positive influence on the rankings. All other sites won't notice a major improvement.
Don't forget that fast loading web pages are good for the user experience. For that reason, your pages should load as fast as possible, even if this does not have a direct influence on your rankings.

More to come soon.

Joe Rossini
jrossini@rossini.com
www.rossini.com

Merry Christmas!

I want to wish every one a Merry Christmas and a Happy New Year!  More posts to come!

Joe

Thursday, December 8, 2016

The key to sales

I have been in sales for over thirty years and ever since I was a young pup I have been nervous and antsy about getting sales. I wanted to close the deal! What I often forgot is that it takes time to close that dea, You have to take into account the other side and their desires and needs. Often all we think of is ourselves. Remember that the sales cycle is just that a cycle and sometimes it moves at warp speed but I have found it most of the time takes it time. Be patient if you have done your job, it will happen. If you do not get the sale remember a no is just the right time to really start to sell!

More to come later.

Joe