Monday, February 19, 2018

The e-commerce battle in the food industry is heating up

Competition in the grocery sector continues to heat up as Kroger considers purchasing online wholesaler Boxed.
With the news of Amazon, the world’s largest online retailer, buying Whole Foods for $137 billion last year, the U.S. grocery market looked for ways to compete.  In December, Target announced that they would be buying the same-day delivery service Shipt.
Boxed sells bulk products such as dish soap and chips to customers’ front door. Kroger’s consideration occurs as more shoppers order their products online. The New York-based company is expecting more offers within the next couple of weeks as Morgan Stanley advises.

More to come!

Wednesday, January 31, 2018

The robots are here

Bossa Nova recently unveiled a collection of 6' tall robots that are equipped with barcode scanners and cameras to help manage the 200,000+ products lining Walmart's shelves. In two minutes, these robotic store associates can image 80' of aisles and capture as much as two terabytes of raw data. 

Although the industrial sector has long served as a proving grounds of sorts for technology before it makes its way to the consumer realm, these units are some of the first collaborative robots to go mainstream. Whereas robots have worked alongside humans on packaging and assembly lines for some time, the Bossa Nova units are among the first to make their presence known to the general public.

The precision and reliability demanded in the manufacturing environment helped prepare these robots for autonomously roaming 100,000 square-feet of store aisles – dodging co-workers, customers and miscellaneous objects along the way thanks to its embedded LiDAR system. An internal mapping platform combines with sensors to not only "learn" the store layout, but stop and wait if it crosses paths with a person, or re-route its path if a new display is detected.

The scanning application analyzes shelf depth for assessing inventory levels and proper product placement. The efficient handling or manipulating of such objects is still a challenge for robots, so a human cohort uses the aforementioned information to re-stock shelves and address misplaced items - for now. 

This next level of robotic development could be vital in helping brick-and-mortars keep pace with online retailers. According to a WIRED article, Amazon utilizes up to 100,000 robots to pick orders and bring items to humans for placement in shipping boxes. 

Tuesday, January 30, 2018

The power of the mobile phone and your business!


  • Starbucks said its mobile order and pay service grew to 11% of transactions in U.S. company-operated stores in the first quarter of 2018 from 10% in the prior quarter. The Starbucks Rewards loyalty program helped to drive mobile growth with an 11% membership gain to 14.2 million from the prior year. Member spending made up 37% of U.S. sales, according to a company press release.
  • The company, which now has the ability to offer mobile order and pay to customers who don’t belong to its loyalty program, plans to ramp up the service to all customers in March, company president and CEO Kevin Johnson said in a conference call with investors. The growing popularity of mobile payment is leading the company to test cashless stores in the U.S.
  • Starbucks is also keeping an eye on blockchain technology, which distributes the same history of transactions among a network of computers and underlies digital currencies like bitcoin, as part of its efforts to be a leading innovator in mobile payments, Howard Schultz, executive chairman and former CEO, said on the call.


While Starbucks isn’t planning to form a digital currency or invest in blockchain technology, the company is mindful of adapting to changing consumer habits, as seen with the commercialization of the internet since the mid-1990s. Digital currencies will need to be "legitimatized by a brand and a brick-and-mortar environment, where the consumer has trust and confidence in the company that is providing the transaction," Schultz said. While the executive made it clear Starbucks is not investing in blockchain at the moment, the chain's well-established strength in digital payments positions it to jump at the opportunity when the timing is right. 
As I have said many times on here and on other sources, the use of phones on ordering and searches is growing exponentially. Now is the time to look at mobile phone application!

More to come!

Joe Rossini

Friday, January 26, 2018

KRS going to the Planet Comic-CON 2018

KRS Corporation, LLC of Louisburg Kansas, the creator of the Universal Bottle Clip, also called the Bottle Caddy, will be displaying at the 2018 Kansas City PLANET COMIC-CON, February 15 to February 18, 2018 at the Kansas City Convention Center. The Universal Bottle Clip is made in the USA and designed to hold a beverage bottle around the neck. Our clips fit 95% or more of the bottles currently used. Our clips come in multiple colors or we can manufacture specific colors for your needs. KRS will be selling single versions of  this product in multiple colors at the show. For more information please visit the Bottle Clips web page at For more information about Planet COMIC-CON KC visit their web site at

More to come!

Tuesday, January 16, 2018

SEO and how it can help you

I have shifted a lot of my concentration lately on SEO marketing. I am helping companies get listed in the search engines but more importantly getting them leads. I have taken a different strategy and that is I use multiple ways to bring leads. It is my belief that getting ranked is ok but getting leads is much better! What would you rather have, a lead or just being in Google? I say most people will say bring me leads.
Leads are the life blood for a sales team and I know on the rare occasions that i was given a lead I loved it. Most of my career I had to find my own leads so I feel very much for the sales team. I can bring leads and some can be into the millions of dollars if sold.
How do I do it you ask>
I hse social media, use pr rekeases, use email releases and more. Talk to me and I can show you how I can bring you golden leads!

More to come

Joe Rossini

Monday, December 11, 2017

An interesting article about the future and it is kinda scary

An interesting talk by the Head of Daimler Benz -- a bit mind blowing to say the least! He predicted an interesting concept of what could lay ahead.

In a recent interview, the Head of Daimler Benz (Mercedes Benz) said their competitors are no longer other car companies, but Tesla (obviously), and now, Google, Apple, Amazon 'et al' are……

Software will disrupt most traditional industries in the next 5-10 years..

Uber is just a software tool, they don't own any cars, and are now the biggest taxi company in the world.

Airbnb is now the biggest hotel company in the world, although they don't own any properties.

Artificial Intelligence: Computers become exponentially better in understanding the world. This year, a computer beat the best Go player in the world, 10 years earlier than expected.

In the U. S., young lawyers already can't get jobs. Because of IBM Watson, you can get legal advice (so far for more or less basic stuff) within seconds, with 90% accuracy compared with 70% accuracy when done by humans.

So, if you study law, stop immediately. There will be 90% less lawyers in the future, only specialists will remain.

Watson already helps nurses diagnosing cancer, 4 times more accurate than human nurses. Facebook now has a pattern recognition software that can recognize faces better than humans. In 2030, computers will become more intelligent than humans.

Autonomous cars: In 2018 the first self-driving cars will appear for the public. Around 2020, the complete industry will start to be disrupted. You don't want to own a car anymore.. You will call a car with your phone, it will show up at your location and drive you to your destination. You will not need to park it, you only pay for the driven distance and you can be productive while driving. Our kids will never get a driver's license and will never own a car.

It will change the cities, because we will need 90-95% less cars for that. We can transform former parking spaces into parks.

1.2 million people die each year in car accidents worldwide.. We now have one accident every 60,000 miles (100,000 km), with autonomous driving that will drop to one accident in 6 million miles (10 million km). That will save a million lives each year.

Most car companies will probably go bankrupt. Traditional car companies will try the traditional approach and try to build a better car, while tech companies (Tesla, Apple, Google) will take the revolutionary approach and build a computer on wheels.

Many engineers from Volkswagen and Audi are completely terrified of Tesla.

Auto Insurance companies will have massive trouble because without accidents, car insurance will become much cheaper. Their car insurance business model will slowly disappear.

Real estate will change. Because if you can work while you commute, people will move further away to live in a more beautiful neighborhood.

Electric cars will become mainstream about 2020. Cities will be less noisy because all new cars will run on electricity. Electricity will become incredibly cheap and clean: Solar production has been on an exponential curve for 30 years, and now you can now see the burgeoning impact.

Last year, more solar energy was installed worldwide than fossil. Energy companies are desperately trying to limit access to the grid to prevent competition from home solar installations, but that can't last. Technology will take care of that strategy.

With cheap electricity comes cheap and abundant water. Desalination of salt water now only needs 2kwh per cubic meter (@ 0.25 cents). We don't have scarce water in most places, we only have scarce drinking water.. Imagine what will be possible if anyone can have as much clean water as he wants, for nearly no cost.

Health innovations: The Tricorder X price will be announced this year. There are companies who will build a medical device (called the "Tricorder" from Star Trek) that works with your phone, which takes your retina scan, your blood sample, and you can breath into it.

It then analyses 54 biomarkers that will identify nearly any disease. It will be cheap, so in a few years everyone on this planet will have access to world class medical analysis, nearly for free. Goodbye, medical establishment.

3D printing: The price of the cheapest 3D printer came down from $18,000 to $400 within 10 years. In the same time, it became 100 times faster. All major shoe companies have already started 3D printing shoes.

Some common spare airplane parts are already 3D printed in remote airports. The space station now has a printer that eliminates the need for the large amount of spare parts they used to keep in the past.

At the end of this year, new smart phones will have 3D scanning possibilities. You can then 3D scan your feet and print your perfect shoes at home.

In China, they already 3D printed and built a complete 6-storey office building. By 2027, 10% of everything that's being produced will be 3D printed.

Business opportunities: If you think of a niche you want to go in, ask yourself: "In the future, do you think we will have that?", and if the answer is yes, how can you make that happen sooner?

If it doesn't work with your phone, forget the idea. And any idea designed for success in the 20th century is doomed to failure in the 21st century.

Work: 70-80% of jobs will disappear in the next 20 years. There will be a lot of new jobs, but it is not clear if there will be enough new jobs in such a small time.

Agriculture: There will be a $100 agricultural robot in the future. Farmers in 3rd world countries can then become managers of their field instead of working all day on their fields.

Aeroponics will need much less water. The first Petri dish that produced veal is now available and will be cheaper than cow produced veal in 2018. Right now, 30% of all agricultural surfaces is used for cows. Imagine if we don't need that space anymore.

There are several startups who will bring insect protein to the market shortly.. It contains more protein than meat. It will be labeled as "alternative protein source" (because most people still reject the idea of eating insects).

There is an app called "moodies" which can already tell in which mood you're in. By 2020 there will be apps that can tell by your facial expressions, if you are lying. Imagine a political debate where it's being displayed when they're telling the truth and when they're not.

Bitcoin may even become the default reserve currency... Of the world!

Longevity: Right now, the average life span increases by 3 months per year. Four years ago, the life span used to be 79 years, now it's 80 years. The increase itself is increasing and by 2036, there will be more than one year increase per year. So, we all might live for a long time, probably way more than 100.

Education: The cheapest smart phones are already at $10 in Africa and Asia. By 2020, 70% of all humans will own a smart phone. That means, everyone has the same access to world class education.

Every child can use Khan academy for everything a child needs to learn at school in First World countries. There have already been releases of software in Indonesia and soon there will be releases in Arabic, Swahili, and Chinese this summer. I can see enormous potential if we give the English app for free, so that children in Africa and everywhere else can become fluent in English. And that could happen within half a year.


Another fascinating presentation:

Dr. Dieter Zetsche,
Chairman of the Board of Management of Daimler AG and Head of Mercedes-Benz Cars 

“Daimler 2017:  Daimler and the transformation of the automotive industry"        

Annual Shareholders’ Meeting of Daimler AG Berlin  March 29, 2017      

Thursday, December 7, 2017

New and old SEO techniques

 relic of the ancient past: keyword stuffing
Keyword stuffing has stopped working years ago. Unfortunately, still use this technique. You've probably seen web pages with content like this:
"Buy blue widgets for your friend. A blue widget is cool so order it for yourself. With blue widgets, you will have tons of blue widget fun. Enjoy your blue widget and get it from our blue widget shop. We have everything for blue widgets."
Why is keyword stuffing bad?
Search engine can detect that the sole purpose of the text above was to mention the term 'blue widget' as often as possible. It's also obvious that the text has not been written for human visitors. Modern search engine algorithms aren't stupid. If you're lucky, search engines will ignore your page. If you're not lucky, your website will get a penalty.
In addition, people who come to your website won't read this text. That also means that these people won't buy something from your website and they won't share the page on social networks.
In short: keyword stuffing is bad for your search engine rankings and it is bad for conversions.
The better alternative

Of course, your web pages still must contain keywords that are related to the topic of your website. Otherwise, search engines wouldn't be able to find out what your website is about.
Modern search engine algorithms can detect topics. They know that the words 'sneakers' and 'footwear' are related to the keyword 'shoes'. If you want to optimize your website for keywords that are related to the topic 'shoes', write web page content that for human readers.
Convince your website visitors that your page is the right page for the topic and that the page contains the solution to their question. If you use your keywords in a natural context, search engines will find your web pages relevant to these keywords.
The Top 10 Optimizer tool in SEOprofiler helps you to optimize your web pages for keywords that are related to the topic of your website. You get detailed advice that is tailored to your situation:

Keywords are still very useful and I use them and recommend that you do especially keyword phrases but the day f putting in dog in a search is really over, you must be specific.

More to come soon.