Tuesday, September 18, 2018

Brick and mortar fight back!

Aldi is taking its online delivery strategy national.
Through its partnership with Instacart, the German supermarket company is bringing its online grocery delivery service to all stores in the United States. The national rollout covers 75 major markets, including San Diego, New York City, Miami, Raleigh and Minneapolis. By Thanksgiving, the service will be available across 5,000 new ZIP codes in 35 states.
Shoppers can participate by visiting Instacart.com or downloading the Instacart app. At checkout, customers can choose a delivery window that works best with their schedule, anywhere from an hour or up to a week later.
The German discount grocer began piloting the service in Atlanta, Dallas, and Los Angeles in August 2017. By March, the company expanded the program to the Midwest.
“Aldi is a pioneer and a leader in creating a shopping experience that works with people’s busy lives,” said Jason Hart, CEO of Aldi U.S. “Our partnership with Instacart and the expansion of our e-commerce options are more ways we are meeting the growing needs of today’s shopper…”
The delivery program coincides with Aldi’s aggressive store expansionacross the U.S. Aldi is in investing more than $5 billion to remodel and expand its store count to 2,500 by the end of 2022. The company, which already operates more than 1,800 stores across the country, said it is more than halfway through its remodel investment.
From China Store Age magazine

Wednesday, September 5, 2018

A great customer

Describe a recent project you are fond of. How long did it take?

We are very proud of the website and Internet presence we created for Fifth Avenue Internet Garage in Clay Center, Kansas. We approached the owner, Randy Rundle via a cold call and introduced ourselves as web marketing specialists. Randy informed us that he had contracted with other specialists to build him a web page, but they could not create the satisfactory web presence that he was looking for. Randy has a customer base that is not web savvy and he wanted something that was user-friendly and easy to navigate and allowed him the one-on-one customer support that he has used for years. Randy wanted simplicity: He wanted his customers to understand what he offered and also new products he adds several times a year


Our programmers created his website, and you will see it is not Responsive Design, but that is by his desire because he wanted a site that would render on most browsers available at the time, including ones that are older since many of his customers do not have new PCs or other devices. Randy invented 6 volt and 12-volt alternators for antique vehicles. An area of pride for Randy is his knowledge of antique cars and their internal workings and he displays that with the release of “The Alternator gazette” a PDF document published for antique vehicle enthusiasts.


The website was a huge success. Randy’s website is visited by people from all over the world! After the website success, he decided he wanted to start blogging as a way to further his reputation and introduce new products. We created his first blog, and he has published 72 blog entries. The next year he added another blog to market antique parts and other memorabilia he has collected over the years.


As an SEO specialist, I often tell my customers to participate in marketing and evaluation of their website; the most successful websites are where the customer and Rossini.com are a team. Think of a  website as a living document, reflecting you and your company. I am proud to report that this small company has, on a consistent basis, thousands of visitations per week, and is my top producer of visitations beating out several multi million-dollar companies with much bigger websites, and that is because he cares and participates in the process. Besides, his website is a fun site! Be sure and visit his website at: http://fifthaveinternetgarage.com/index.php, his Garage Tech blog: https://fifthaveinternetgarage.blogspot.com/, and Mr. Haney’s Specials: http://mrhaneyspecials.blogspot.com/.



Wednesday, August 22, 2018

Retail check out is changing fast!

C-store chain Ricker's partners with Skip for mobile checkout                                   

Thursday, August 16, 2018

The robots are coming!!!!!!! To your tummy!

I had to post this, it came from the Thomas Register but wow what an article:

We’ve all come through on the other side of the pizza delivery from hell and lived to tell the tale. Waiting 90 minutes for an expensive slice only to scrape the tepid cheese off the top of the box was enough to make some California entrepreneurs seek out a new approach to the entire process. Was there a way to improve the quality and speed of a typical pizza delivery, without adding costs to the already mounting fees for food, tax, delivery, and tip?
Meet Zume Pizza, a startup launched in 2015 by two friends who brought artificial intelligence and robotics to the pizza biz. Business Insider describes Zume as looking more like a manufacturing plant than a pizza joint. The company has no front-of-house – it’s all delivery – and the bulk of the pizza-making responsibility has been delegated to robots.
Speed is a huge factor in the shift. Zume’s kitchen can reportedly drop 370 pizzas in an hour and cut delivery times to anywhere from five to 20 minutes.
Automation partner ABB Robotics helped design the doughbot, which presses out a ball of dough in nine seconds before sending it down a conveyor line to be slathered in sauce. After the sauce is spread, a human worker takes care of the application of toppings and cheese, a part of the process that doesn’t lend itself well to automation just yet due to the differing sizes and weights of what’s being applied.
But once topped, a robot named Vincenzo slips the pizza in an oven, and after it bakes to bubbly perfection, workers slide it into Zume’s proprietary self-cleaning pizza slicer.
The company says its 14-inch pizzas are all within the $10 and $20 range, which includes delivery. They also stress that Zume is a no-tipping business and that they pay their workers fair wages – including health insurance – so you don’t have to.
But this next part is my favorite: Zume’s delivery vehicle is a pizza-emblazoned RV, and it’s stocked inside with 56 ovens. If you live further than 12 minutes from their operations, Zume packs your pizza partially cooked into one of these ovens, so it finishes baking on the way.
And back to the claim of five-minute deliveries – well this is where the artificial intelligence comes in. Zume says a few years of customer data was enough for it to be able to predict, in large part, what kinds of pizzas will be consumed where. Because we’re creatures of habit, I guess. During certain peak hours, it sends its delivery trucks stocked with these standard issue pies, and as soon as you press “submit” on your online order, Zume is ready for you with a piping hot pizza.
Sound too good to be true? Well, for most of America it is. Zume currently reaches just a small region near its Silicon Valley headquarters. But that could change, as its recently been reported that SoftBank is in talks to invest $750 million into the pizza company and Zume says they are working their hardest to expand.

Monday, August 13, 2018

Remember to always put in new content

Content...content...content it is so important. Keep changing, keep updating and always try to advise potential customers how your service or product can help them. Do you have an edge over your competition? Tell the world what it is now because sure enough it will be gone in the blink of an eye. Do you have a product release, tell the world and show your pride about it. Your words will help sell your product and your company.

I am proud of our SEO services and in our ability to bring leads to our customers. The more leads I can bring the better their sales and of course the easier it is for them to write that check to me. I am also very proud of our ability to create websites. We can and have made companies shine and that bring in people to use their service.

Remember to tell people what makes you different and better than others. Why should a company buy from you? Is it your experience? Is it your products? Is it you? Push you and you can not help but succeed.

More to come soon.


Friday, August 10, 2018

Long tail keywords

A bit about keywords:

Long-tail keywords are generally more effective because they: • Are more specific and better at pre-qualifying traffic • Align more with the end of the purchasing funnel, so they convert at a higher rate • Are less competitive and therefore cost less on a per-click basis This advertiser is using mostly long-tail keywords — over 80% of the keywords include three words or more, and just 1% are one-word terms. This is likely a big part of why the average CTR and Quality Score are so high.

More to come soon.

Thursday, August 2, 2018

SEO and keywords are they important?

You now have all started to hear about it and that is SEO? What is SEO? Well, Wikipedias definition of SEO is:

Search engine optimization (SEO) is the process of affecting the online visibility of a website or a web page in a web search engine's unpaid results—often referred to as "natural", "organic", or "earned" results. In general, the earlier (or higher ranked on the search results page), and more frequently a website appears in the search results list, the more visitors it will receive from the search engine's users; these visitors can then be converted into customers. SEO may target different kinds of search, including image searchvideo searchacademic searchnews search, and industry-specific vertical search engines. SEO differs from local search engine optimization in that the latter is focused on optimizing a business' online presence so that its web pages will be displayed by search engines when a user enters a local search for its products or services. The former instead is more focused on national or international searches.

When you do a search what do you do? Well if you are like me and millions of others you go to Google or Bing and you type in a keyword or phrase or company you might be looking for. I just Googled an HVAC company near me to come out and look at my hot water heater and sure enough up came the results I needed. let me be more specific, I did not type in HVAC company I typed in HVAC company in Miami County Kansas. If I had just typed in HVAC company I would have gotten ten billion results none of which I wanted. By being more specific I got the result I wanted right away! The bottom line is one of the most important areas of SEO is the proper use of long tail keywords in your internals of your website that the search engines will find. Google says: Around 20–25% of searches are very specific long tail keywords entered into Google. So think of your product or your service and think of what a potential customer might type in to find that product or service in Google or Bing. Be specific and you will get more of the right potential customers to find you.

So when I look at a potential customer, I look at their website and I look inside to see those keywords and I analyze them to see if they are what people are looking for. The question I am almost always asked is how do I see my internal code and I say ask your web person and have them tell you what they put in there.

Well, this is part one of SEO and how it can help you. More to come soon. If you have any questions, feel free to call me at 913-244-6132 or e-mail me at jrossini@rossini.com.

More to come soon!

Joe Rossini