Friday, December 2, 2016

Do you need web support?

I have come across several companies in my sales career that have told me that they no longer had web support.  I ask how can you no longer have web support I would ask and nine times out of ten it was because their web vendor had left the industry. This fact happens so regularly you would be shocked. For many it is a quick way to earn a buck. For some it was a dream or a passion but that dream fizzled out. I have heard all sort of excuses and I have to say look close at who you choose and choose wisely. Choose a company with experience and one that will be there not just today but tomorrow.
Rossini Management Systems has been writing web pages and multi media since 1994!!

More to cone soon.

Joe Rossiniu

Tuesday, November 29, 2016

How to rank better

From Axandra a good bit of information on how to rank better in the organic search engines.

1. How your website design influences the rankings of your web pages on Google


Good website design is important. Although there is no perfect website design that guarantees that Google will rank your web pages highly, there are several website design elements that can have a positive influence on the position of your web pages.
Good web design - better rankings
Make sure that your web pages are crawlable
Search engines won't be able to index the content of your pages if it is hidden in fancy scripts or images.
To make sure that search engines can index your content, use plain text and easy to follow text links on your page.
Both the regular content and the navigational elements on your web pages should be easy to parse for search engine robots. Style your pages with CSS and regular HTML tags. Do not hide your content in Flash or JavaScript.
Use responsive web design
Google is building a 'mobile first' index. Your web pages should look good on mobile devices. Of course, they should also look good on desktop computers. Responsive design is the easiest way to achieve that goal.
Responsive web design means that the look of your web pages changes based on the size of the browser window. This is done through CSS.
If you use a CMS (content management system) such as WordPress to create your web pages, chances are that you can install a responsive template quickly and easily.
Web pages that look good on mobile devices get better rankings in Google's search results for mobile devices.
Use an easy-to-understand website navigation
A good website navigation helps your website visitors to find what they are looking for. It also helps search engines to categorize your pages.
If the navigational elements on your web pages use texts that make it clear what the linked content is all about, it's much easier for search engines to rank your pages for that topic. For example, if a category on your website is about 'brown shoes', link to the category page with the words 'brown shoes' in the menu.
Also use a folder structure on your website that makes it easy to understand what the pages are about. For example, list all the pages that deal with the different variations of brown shows in a directory with the name '/brown-shoes/'.
Fast loading pages are good for the user experience
Some people say that the performance of a website is a major ranking factor. Of course, it's always good to improve the performance of your website. However, it won't improve your rankings much.
According to Google, only 1% of all websites need to worry about page load times. If your website belongs to these 1% of the slowest pages on the web, improving the performance will have a positive influence on the rankings. All other sites won't notice a major improvement.
Don't forget that fast loading web pages are good for the user experience. For that reason, your pages should load as fast as possible, even if this does not have a direct influence on your rankings.

More to come soon.

Joe Rossini
jrossini@rossini.com
www.rossini.com

Monday, November 28, 2016

How were cyber sales on BLACK FRIDAY and CYBER MONDAY

According to Adobe, Thanksgiving and Black Friday online retail sales exceed $5 billion. More noteworthy in some ways is that mobile devices contributed a record $1.2 billion to that total on Black Friday alone.
There was mixed data on in-store traffic and sales, with some sources reporting an initial decline vs. last year and others reporting small in-store gains. However, on a percentage basis, online shopping growth far outpaced store traffic.
While retail analysts and the media focus on the distinctions between online and offline shopping and the particulars and trends associated with specific shopping days — Thanksgiving vs. Black Friday vs. the horribly named Cyber Monday — consumers just focus on bargains and convenience. Individual shopping days have given way to “Cyberweek” deals, some of which started before Thanksgiving and continue this week. Many “Cyber Monday” promotions began yesterday.
Consumers are becoming much more agnostic about where they buy. Yet a huge percentage of online shopping is generated from the sites and apps of traditional retailers. This is one of the underreported stories of e-commerce today. As one example, Macy’s website was overloaded with traffic and unavailable multiple times on Black Friday.
Holiday shopping discounts are now typically the same offline and online, creating less urgency to come into stores. Accordingly, consumers are buying online from stores with physical locations so they can return products if they don’t work. Physical stores take the inconvenience and risk out of online shopping (with returns). These familiar retail brands also instill greater consumer confidence vs. many online pure plays.
Cyber Monday will exceed $2.5 billion in PC-based e-commerce and more than $1 billion on mobile devices, predicts comScore. According to estimates from the National Retail Federation, total retail sales this holiday will grow roughly 3.6, percent to nearly $656 billion. Much of that growth will come online.
This is from Greg Sterling  a great little article.

Looking at it see that phones are surging and will continue to surge in use and surfing and buying. You must have a responsive website so they can find you!  You should also consider a web app if you have a brick and mortar store to drive more sales and traffic.
The web is the new brick and mortar join it now! Call me or e-mail for more information.

Joe Rossini
jrossini@rossini.com

How was black fFiday and cyber Monday on the web?

According to Adobe, Thanksgiving and Black Friday online retail sales exceed $5 billion. More noteworthy in some ways is that mobile devices contributed a record $1.2 billion to that total on Black Friday alone.
There was mixed data on in-store traffic and sales, with some sources reporting an initial decline vs. last year and others reporting small in-store gains. However, on a percentage basis, online shopping growth far outpaced store traffic.
While retail analysts and the media focus on the distinctions between online and offline shopping and the particulars and trends associated with specific shopping days — Thanksgiving vs. Black Friday vs. the horribly named Cyber Monday — consumers just focus on bargains and convenience. Individual shopping days have given way to “Cyberweek” deals, some of which started before Thanksgiving and continue this week. Many “Cyber Monday” promotions began yesterday.
Consumers are becoming much more agnostic about where they buy. Yet a huge percentage of online shopping is generated from the sites and apps of traditional retailers. This is one of the underreported stories of e-commerce today. As one example, Macy’s website was overloaded with traffic and unavailable multiple times on Black Friday.
Holiday shopping discounts are now typically the same offline and online, creating less urgency to come into stores. Accordingly, consumers are buying online from stores with physical locations so they can return products if they don’t work. Physical stores take the inconvenience and risk out of online shopping (with returns). These familiar retail brands also instill greater consumer confidence vs. many online pure plays.
Cyber Monday will exceed $2.5 billion in PC-based e-commerce and more than $1 billion on mobile devices, predicts comScore. According to estimates from the National Retail Federation, total retail sales this holiday will grow roughly 3.6, percent to nearly $656 billion. Much of that growth will come online.
This was created by Jeff Sterling

Bottom line is you need a good website today if you are going to grow your business. If you sell in a brick and mortar store you definitely need a website and maybe e-commerce. The large tsunami of the web is coming be in the air above it and survive.

More to come soon.

Joe Rossini

Thursday, November 17, 2016

What can you do to increase your rankings?

I am asked this a lot, how can I get in the first page of the organic rankings of Google? Well first keep in mind that Google has for any given keyword search millions and millions of responses. If you want to be number one for a keyword like car then well my reply is "fat chance" Yes no dice unless you want to spend tens of thousands of dollars a month which most of you do not have. My first shot at answering this is you need an updated new responsive website! OK you say I have a web site well soon it wont matter to Google unless it is responsive or is new. Then you had better have good content and change it often. yes it means looking at your web site more and caring more. You should also keep your keywords internally updated and the web likes long tail meaningful keywords. So not just car but a red 1967 mustang! OK enough for now but a review:

Have an updated web site
Make the web site responsive
Have good internal keywords
Make sure you have good content

More to come!

Joe Rossini

Wednesday, November 16, 2016

SEO, social media and leads

There are many ways to get leads and it has been common knowledge that getting referrals from existing customers is a big YES to most of us salespeople. Go talk to them and ask them and give then something as a gift that usually helps.

More information:

Email seemed to lose favor with many marketers following the rapid rise of social media and content marketing. However, it seems that email newsletters have seen a recent resurgence and many companies are starting to use them as part of an integrated marketing strategy.
As far as I am concerned if yo do not over abuse this marketing tactic it can work.  YOU also can get valid e-mail opt in addresses to market to in the future.

“Local marketing is really important if you are a locally based agency. Face to face is always where you want to get to, because if somebody’s looking for someone local to them, it’s going to be because they feel better about working with someone that they can get in the same room as.” Tamsin Fox-Davies,  Constant Contact. That is an interesting comment coming from a giant in the e mail business but it is that e-mail that gets in front of a decision maker who you then follow up with a phone call to set up an appointment!

How long does it take to convert a lead?
Only 5% to 10% of qualified leads actually convert for the majority of marketers, so it’s important to keep track of their progress through your sales process. Agencies and consultants are usually faced with quite long buying cycles and, on average, it can take 84 days to convert a lead into a sales opportunity. OK people, think about that as I always do, it takes time so that sales funnel has to stay full!

Conclusion:The challenge for digital marketing agencies isn’t necessarily that they lack the skills to attract new clients, it tends to be that they don’t devote the same attention to marketing themselves as they do for their clients. Ideally there would be internal resource dedicated to business development, but for smaller agencies and consultants this isn’t always possible. Instead, a clear strategy is needed to ensure that the skills contained within the organization are utilized eff ectively for increasing sales. This involves a mixture of online and offl  ine channels, and knowing how each of these can be used to complement each other at diffe rent stages of the marketing funnel. Budgetary restrictions also mean that paid advertising won’t be an option for many agencies, but the opportunities presented by social media and content marketing can be a great equalizer. If an agency successfully fi nds a niche, it can use its expertise in that specifi c area to generate unique and insightful content. In turn this will result in credibility and, ultimately, attract clients. But attracting leads is only the fi rst part of the challenge. Converting those leads into clients is, perhaps, an even bigger one. In order to increase conversion rates, marketing agencies and consultants sometimes need to view the situation from the perspective of the client. Think about what it is that they would want to see rather than what you want to deliver. The client doesn’t know what effe ctt hisw ork will ultimately have on their business until it’s been tried and tested, so the initial focus should be establishing credibility and building trust. I can honestly say I am guilty of spending more time on my clients than I do on myself. I am starting to add more to me such as my blogging but I will not get away from helping my clients because they put the bread on the table.

Some of the above came from Constant Contact.\

Until next time!!

Joe Rossini

Send Thank you notes

I know this is so old fashion but believe it or not this will stand you out among the many you compete against. Remember even though sometime yu might not think it deep down there is a person in there with emotions. Sometime thank you notes hit a chord and it stays there. If the final judgement is a tie the winner might just go to that person who seems to have cared a bit more. Yes it takes time and yes it cost a stamp(remember them) and some cards but what is that worth weighed against a nice big juicy order.

Be differant, be proactive, work a bit harder than the other person and then you might just get that extra win that propels you over the top.

A short one but more to come later.

Joe