Tip today

One thing that is important to your web site and to the search engines is that you add new content often. Keep your site changing and use a blog when you can. Keep the site interesting and people and the search engines will find it.

Neat article from Wikipedia

The Phishing Scam:
"Phishing is a modern form of scam in which the artist communicates with the mark, pretending to be from an official organization that the mark is doing business with, in order to extract personal information that can then be used, for example, to steal money. In a typical instance of phishing, the artist sends the mark an email pretending to be from a company (such as eBay). This email is formatted exactly like email from that business, and will ask the mark to "verify" some personal information at their website, to which a link is provided. The website itself is also fake but designed to look exactly like the business' website. The site will contain an HTML form asking for personal information such as credit card numbers. The mark will feel compelled to give this information because of words in the email or the site stating that they require the information again, for example to "reactivate your account". When the mark submits the form (not checking the URL), the information is sent to the swindler."

A Blogging Scam:
"The Ogged Scam: A new con trick born in the age of blogs. For this scam, the con artist creates a pseudonymous internet persona and befriends a group of people online who will become his marks. Then the scammer feigns some terrible disease, such as stomach cancer. Finally, the scammer subtly pushes the idea that his online "friends" could pitch in for something to make him feel better, such as a $700 gift certificate to the French Laundry. After the boon is received, the scam artist claims a miraculous recovery or doctor error."

The Paranoia Scam
"The Paranoia Scam is a scam that involves the con man telling the mark various lies about the different scams and instigating false attempts so that the mark (feeling worried and with no place to hide their money from fraud) turns to the con man for help."

For more insights of these types of scams and and what to be aware of, visit Wikipedia.

Joe's views

The web is changing and fast. As an SEO trained specialist, I have been in a constant battle to keep up with the big changes that hit our field almost every day. First HTML had tables, and that little command to make things blink, remember them? Then came Frames and almost every city I worked with or knew had to have them; oh they were cool. One thing happened on the way to the search engines, though; oh boy, they did not like frames. Then came Flash - wow, was that cool or what, and it really looked nice and flashy. Once again someone forgot to clear it with Google and Yahoo and MSN who once again said ohhhhhh no. Every time we turned around the SEO field scrambled and did work arounds. Creation of mini mirror gateway pages helped as did linking. Now we have CSS and this finally seems like the holy grail because the main search engines have blessed this form of programming, at least for now, and I highly recommend you use it. But, remember, that just because you create a web site and use CSS, that isn't enough. You really should hire a professional company that understands both web creation _*and *_web marketing. The proper key word phrases need to be in the HTML code as well as many other details that can make or break a web marketing campaign. By hiring Rossini.com, we can help tremendously with your website ranking in the main search engines.

In closing, Rossini.com offers a turn key solution: Creating your web page, providing regular support, and submission to the search engines and directories. Call us today at 913-533-4098 or e-mail me at jrossini@rossini.com.

CD-ROM e-books

One of my customers offers the following:

POWERFUL CD-ROM. You'll enjoy the ever-widening array of choices we've made available on this CD-ROM. With so many e-Books to choose from, everyone will have an easy time finding the perfect e-Book.

This CD-ROM includes a wide-range of Top e-Books that appeal to everyone such as:

* "The eBay Cash Explosion e-Book"
* "Memory Power Tricks e-Book"
* "Grow Rich from eBay and the Internet e-Book"
* "Ultimate Guide to Restaurant Recipes e-Book"
* "Internet Marketing Gold Rush e-Book"
* "Top 10 Ways to Retire Wealthy e-Book"
* "How to Retire Without Money e-Book"
* "How to Make Money Watching TV e-Book"
* "Big Money in Your Mailbox Daily e-Book"
* "Kitchen Table Money Machine e-Book"
* "Escape Credit Card Debt Today e-Book"
* "Investing Made Easy e-Book"
* "America's Most Popular Recipes e-Book"
* AND HUNDREDS MORE!

Owning the "Instant e-Book Library CD-ROM" is the fastest way to get started growing your very own e-Book library. You'll have immediate access to OVER 250 cutting-edge e-Books spanning a wide variety of interesting topics.

You can find this cd-rom at: http://powerfulsoftwareprograms.com/index.php?action=product_detail&pid=10

A neat web page to look at

Take a look at one of my clients web sites, it has many software bargaiins to look at.

http://powerfulsoftwareprograms.com/index.php

Wiki who?

"Wikipedia founder Jimmy Wales' open source, human-powered Google killer died a quiet death Tuesday, making Wikia.com the latest object lesson in the futility of trying to unseat Google as the king of search engines. [...] Wikia even managed to force Google to adopt a Wikia-like feature in November that solicits user opinions on whether search results are relevant."

I am sad to here this but there are others!!

One more Google fact

From Kim Kammando:

3. Google now shows local results based on IP addresses

Search Google for the keyword "pizza" and you'll see local results in the middle of the search results. These local results are delivered based on the IP address of the searcher. That means that you will get different results than people in another city.

What does this change mean for your website?

It's now easier to rank for competitive keywords for some local searches(The holy grail). While it's very difficult to get a high ranking for a very competitive keyword such as "lawyer" in the regular results, it's much easier to be listed for that keyword in the local results if you're living in a small town.

You should submit your website to Google Maps so that web surfers can find you in these local searches. You can submit your website to Google Maps with IBP's semi-automatic directory submitter.

If you run a local business, you should include your business name, your category and the name of your city in the title tag of your homepage.

If you want to get on top of Google's search results then your website must have optimized content and good inbound links. If you give Google what it wants then your website will get the best possible rankings.

This is me again...notice the words optimized and linking and much more and that is what I do! Call me ay 913-533-4098 and I can help!