Sometimes you just cant win!

I will make this very general because I think it applies to a lot of web people and web marketeers out there and maybe it just applies to us all in a different way. Recently working with a customer we created a drop dead neat web site and then after it was up and working I began the process of marketing it. I submitted it to the search engines on a regular basis, I wrote a neat PR release, we made sure they had a very nice Facebook Fan page, I wrote multiple ads in on line newspaper's and Craig's list to push the business, I posted to all of my Friend son Facebook, Twitter and Linked in and more. In short I worked my ass off. The Facebook page got lots of likes and visits, the web page was recognized by his customer's and he got customers from it. But what often happens is that a customer just does not totally listen or participate such as doing facebook posts or adding to the content of the web site and more and ultimately even though it was working and growing they ran out of money and well that was that. Instead of just sayng I cant do this  at least for now, they slam you and make up something that hits you out of the blue and bottom line was and they finally admitted it, they did not have the money to continue. I ask why not have the intestinal fortitude to just to say that, I would not have gotten mad, I would have tried to find a way to keep going but no I was slammed. Oh well, what can I say, it happens.

I just apologized, gave tha person some options and well I go on to the next one. I have many  happy people but I guess the moral is, I can not please everyone no matter how hard I try.  You just have to keep going, growing and learning.

Just venting

Joe R

Entry on my blog about meetings: http://ping.fm/fDF0U

Interesting info on biz meetings

Read this it is interesting:
25 million meetings take place every day in America

52% have no agenda (wasting meeting time deciding what to meet about) 90% have no record of attendance (attendees show up late or ignore meeting RSVPs) 63% have no minutes (can't remember what was previously covered or decided) 68% have no clear accomplishments I think we have all been there :) I use a Franklin planner and try very hard to follow that everyday. Many now have calendars on their phones and that is great. One person said if you don't know where you are going how can you get there! The same holds true for your web site and your social media identity and campaign. Everyday I try to get on and post something of interest. It is important to keep that pattern up and it will pay off. More next time! Joe R

New blog entry about getting web visitors on your web site:
http://ping.fm/y8WL9

Getting web vistors

I have often been told if you rank in the top ten on Google you are set. I will not deny that ranking high is very good but I believe that just ranking alone is not enough. You must have a product that potential customers want and you must give them a reason to come into your web site. I say don't just rely on Google rankings, be proactive. What is proactive you ask? I say you use blogging to get people interested, you use Facebook and Twitter and Linkedin to get people to come look at just what you are offering. I like Linkedin and no this is not a commercial for them but I enjoy the posts and also posting myself. I have started to use Twitter more but it is an acquired taste to use to drive traffic and it is mostly to enjoy topics of interest posted by others. So what I say is use many potential bullets in your gun to get traffic and make sales.  Have you thought about a PR release? How about making sure you are in the top directories. Oh for those that do not know it, a directory or directories are places that even Google goes to find web sites so you should try to be there. Also keep your content on your web site as fresh as you can, I know sometimes you can not because you have to wait for a web person but there are now simple content management software available that will allow you to change your web site on your own. I have them and you are welcome to ask me about them. So let me summarize, to get more web visitors and turn them into customers :

• Change your content often
• Use social media vigorously
• Make sure someone is submitting you to the main search engines and directories on a regular basis
• Blog...blog...blog some more be an expert!

Ok enough for now, more to come, I like to try to stay on the topic of finding leads from your web site because frankly it is the only way to go!

Well thats all for now, more to come have a great day!

Joe Rossini

New blog post on e-mail marketing on http://ping.fm/p31fI

What do you think about e-mail marketing?

Another way to reach potential customers is by using e-mail. The use of e-mail marketing has been around for sometime and with e-mail packages out there, the ability to alert your customers or potential customers of new and exciting things is sometimes only a key click away. Although I have not used e-mail marketing as much as I  I should, I think that if you have a large e-mail list of what I call opt in customers (Those that want to hear from you and let you send them e-mails), you should take advantage of this very important tool. You know recent statistics show that old line paper mail gets about 1 to 2% response while e-mail marketing usually can get 2 to 4%. It is much easier, faster and increases productivity to use e-mail marketing. There are several packages out there, one very popular one is Constant Contact but there are others. Research them and then use the one that seems the easiest for you. Try not to bombard your suspects, I believe maybe once a week and certainly not daily. Make your e-mail blast interesting so people will open it and read it.  Now they even have video e-mail packages and I may soon try one and give you a report back. Seeing is believing they say :)

More to come on this topic soon. 

Joe Rossini