Thursday, October 20, 2016

How to use keywords today

Written by Nick Stamoulis
SEO key conceptKeywords are at the foundation of any SEO campaign. People search using keywords and the purpose of SEO is to ensure that your website matches these search queries in order to generate organic search engine traffic from target audience members. To determine how target audience members are searching, the first step of an SEO campaign is to conduct keyword research. Once you have determined which keywords to target, the next step is to incorporate them into your website content. So, what exactly does that mean? Where do your keywords go? Here is a guide to the most prominent places you’ll need to naturally incorporate your keywords for SEO gains

Title tags

The title tag is arguably the most important SEO element on each page of your website which is why it’s critically important to include keywords, preferably at the beginning of the page title. Not only do the search engines pay attention to the title tag for ranking purposes, but it’s also the first thing that searchers see on the SERP and it can influence click through rate. The search engines only show a certain amount of text in the title tag, which is why it’s best practice to keep it under 55 characters (including spaces). If you go over that character limit the dreaded “…” might cut off the end of the title tag, which isn’t very attractive or professional and can result in lost clicks.


The meta description doesn’t hold direct SEO value but it can encourage click throughs which indirectly impacts rank (the search engines pay attention to which sites are generating the most clicks from their results pages and favor them accordingly). Think of the description as the sales pitch for the page. Use language that includes keywords and encourages the click. Search terms included in the description will be bolded search results, telling the searcher that the page is relevant to their needs. The character limit for the description is 150 characters.

Website owners should always be reading through their content with an “SEO eye” – on the lookout for any spot to incorporate a targeted keyword naturally. For example, if you’re mentioning “our clients” add a keyword to make it “our [service offered] clients.” This gets the keyword in there for SEO purposes but doesn’t disrupt the flow of the content. Don’t worry about keyword density, that’s a thing of the past. Instead, look for natural opportunities.

The use of keywords has evolved but they are still one of the most powerful SEO strategic attack plans used to get leads and rankings.  Remember, your website is a living document, keep it current, keep adding to it.

Nore to come soon.

Joe Rossini

Wednesday, October 19, 2016

What you need!

Need foundation repair contact

Need used furniture for your office that looks new call

Need a materials management solution contact

Need a vet in south KC contact

Need an updated web site visit

Need SEO marketing

And more to come soon!

Tuesday, October 18, 2016

New info about Google Penguin system

 The linking site is important
It's not just the link that can cause problems, it's the website that links to your site (the 'source site'). If the majority of links to your site come from empty profile pages, forum profile pages and similar sites, Google's new Penguin algorithm will discount those links.
"For example, like I was looking at the negative SEO case [...] and basically, the content owner played hundreds of links on empty profile pages, forum profile pages. Those links with the new Penguin were discounted.
But like if you looked at the page, it was pretty obvious that the links were placed there for a very specific reason, and that’s to game the ranking algorithms. But not just Google’s but any other ranking algorithm that uses links.
If you look at a page, you can make a pretty easy decision on whether to disavow or remove that link or not. And that’s what Penguin is doing. It’s looking at signals on the source page. Basically, what kind of page it is, what could be the purpose of that link, and then make a decision based on that whether to discount those things or not."

The new Penguin algorithm ignores these links
The old Penguin algorithm penalized websites that had a lot of these links. The new Penguin algorithm simply ignores these links, i.e. they have no value at all (positive or negative). I think on the whole this is good for the customer and well bad and time consuming for black label SEO specialist.

Google Panda demotes or adjusts your rankings down — it does not devalue
"Gary Illyes from Google told us Google's new Penguin 4.0 algorithm devalues spam, ignores it -- but Panda demotes the spam by adjusting the rankings down.
Gary told us in the interview, when we asked about Panda devaluing versus demoting, '[S]o essentially, if you want a blunt answer, it will not devalue, it will actually demote.

As you may remember, Penguin 4.0 now devalues links by ignoring them, as opposed to demoting or penalizing the links. But that is not how Panda works."
Google to divide its index, giving mobile users better & fresher content
"Currently, Google has a single index of documents for search. Google's Gary Illyes announced they plan on releasing a separate mobile search index, which will become the primary one. [...]

It’s unclear exactly how the mobile index will work. For example, since the mobile index is the 'primary' index, will it really not be used for any desktop queries? Will it only contain 'mobile-friendly' content? How out-of-date will the desktop index be? Desktop usage is now a minority of Google queries but still generates substantial usage."
As yu can see alot is happening in Google world.  More to come soon.
The above info came from Axandra...............................

Monday, October 17, 2016

Never miss a customer request again!

We now offer a way to add chat to your web site at a very affordable price. The chat is easy to add and can be brought on line quickly. Think, if someone cant reach you they can reach you by chat. If  you don't have time to chat then it will send you an e mail to call the interested party. If you are out of the office and have a smart phone no problem you can send thse messages to your phone to answer right away. Now we have added a way to track some of your top competitors and their web habits and this can be tracked by this cheap and affordable product.

Call me at 913-244-6132 or use my chat on my website at

Social media

Social media can be fun, hard, nreve racking but very benefical. One of my clients who I did facebook post for and then boosted them got alot of facebook looksies. I am not privvy to any sales information but I can not help but to believe they got some. 

I like Facebook for some it has a targeted market but I like linked in for business. I believe that you can reach more bigger business on LinkedIn.

Twitter can be fun but I have yet to see it as a real good sales tool for my customers or me.

Blogging is fun but I have yet to grow my readership to a level I want but I will get there.

More to come.


Saturday, October 8, 2016

Can I track who is visiting my website?

This is where I have been investigating so I can bring more information to not only myself but my customers.  I start with this article:
We gets a lot of traffic from people who would like to identify individual website visitors.  Search phrases such as “identify website visitors” and “track individual web site visitors” bring traffic to us on a daily basis.  We find that many people are searching for a solution that will tell them the email addresses (or names & phone numbers) of each person that visits their website.
This post is the first in a series that will explain exactly what is and is not possible when it comes to identifying and tracking visitors to your website. Having personally built popular software for identifying website visitors I have at least one truckload of experience in this area, maybe more depending on the size of your truck.

What’s Not Possible
A universal truth: No legitimate software or service in existence can identify the names, phone numbers or email addresses of each visitor to your website. I know, I know. That sucks. Very disappointing. But that’s absolutely the way it is. Let me show you why this is the case.
Think about your computer.  Where in it would you find your email address?  How about your name and phone number?  The first place that comes to mind is your email program like Outlook or Entourage.  Another place where your name may be found is in the operating system itself.  You may also have look in the various documents you’ve created.  Here’s the deal: The code used to build web pages is not technologically capable of accessing information stored in these places.  Web browsers like Internet Explorer, Firefox & Safari are specifically designed to not allow access to the information stored in other programs.  You can’t build a web page that sorts through Outlook contacts, Word documents or operating system settings without the user’s permission.  It’s not only a question of ethics, it’s also just not possible without tricking the user into downloading something sneaky.
“But what about cookies?” I hear someone asking.  No, cookies cannot provide this kind of information either.  Many people have the mistaken impression that they can but they cannot.  Web developers use cookies to store pieces of information they already know.  Cookies cannot discover new information, they can only store known information.
That is the bottom line.  End of story.  But wait…
There is one kind of program that’s capable of digging around in your address book or elsewhere to find email addresses and other contact information.  It’s called spyware (I’m sure you noticed that I said no legitimate software can identify each visitor to your website).  Spyware can probe various areas of a computer and “phone home” with all the dirt it digs up.  You won’t find anyone openly selling this kind of software because it is only used by criminals and spammers (if there’s really a difference there).  But alas, even spyware has its limitations.  In order to use spyware to get at sensitive information you first have to trick someone into installing it on their computer.  Your mileage may vary, but I’m not predicting success in identifying all of your website visitors in this manner.
So what is possible when trying to identify anonymous website visitors? Next post on this coming soon.

Joe R

Friday, October 7, 2016

Sales and how to get them

This is a topic I know a lot about. After many years of sales I can tell you that I have found many ways to win and also to lose a sale. First tip is you have to be persistent. You must keep trying and go after a suspect until they become a prospect. Notice I said suspect, it is the term that I give to the almost prospect but they are not quite ready to buy but might show an interest. It is your job to turn that suspect into a prospect by using multiple time tested means.

Some of those means are simple, pick up the phone and call them. If for any reason you can not get ahold of the person how about an in person sales call.  If that does not work, how about a thank you card that basically thanks that person for their interest and ask for an appointment. Notice I will leave the last one for last, e-mail them. E-mail are not personal but they still might work.

If a prospect showed interest in a particular product then maybe you can entice them with a special or send them a brochure or I have in the past brought a customer in with me to talk to the suspect/prospect and it warms the person up, they are talking to a business person and thus not just a salesman. Be careful here you must know  your customer well and be sure to give that person something for their time and for helping you.

OK enough for now, if you like what I am saying and want to hear more please e-mail me at and tell me what you think and what you might like to hear next.

Talk soon.

Joe Rossini