Tip of the day

Mobile, mobile, mobile - it's all we hear anymore. And with good reason. It can make or break your email click-through rate. According to a survey, 49% of consumers say they are likely to click on links in emails they open on their smartphones*. They'll even revisit the same emails later while using their laptops. And here's another great part—mobilizing emails is easy. In fact, it can be as simple as using less content. Less is more on mobile – shorter paragraphs and fewer calls to action......From Manta