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Wednesday, September 25, 2013
Mobile, mobile, mobile - it's all we hear anymore. And with good reason. It can make or break your email click-through rate. According to a survey, 49% of consumers say they are likely to click on links in emails they open on their smartphones*. They'll even revisit the same emails later while using their laptops. And here's another great part—mobilizing emails is easy. In fact, it can be as simple as using less content. Less is more on mobile – shorter paragraphs and fewer calls to action......From Manta
Saturday, September 21, 2013
Recently I have encountered two distintly differant forms of SEO and web marketing. One company, charched thusands of dollars to a single company per month to drive leads to each branch. The other company was more of a mom and pop company that charged $30.00 per month! The differances were so vast. The little company could get you in the search engines but really did not try to get leads. The bigger company was all about getting leads. My company is in the middle in that yes we can get you in the search engines. We can drive leads. What is importan to realize is that there has to be a goal, a plan and not a scatter gun approach. I believe in targeting and in using multiple attack weapons to get my cients leads. Others just use a supplier that is usually a foriegn company and you pay them and they take it from there. I feel that a middle ground is the best way and does work and does not break the bank in the process.