Monday, April 29, 2013

More benefits of Adwords

I know I have talked about Adwords lately but I am a believer. Adwords is one of the fastest ways to get noticed under certain keywords on the net.  it is not the only way but it like a Google blog and using Google+ does not hurt you at all!

Today I worked on two of my clients that use Google Adwords and I believe my work will help them. One client has been a long time customer of Adwords and what I did today was to update campaigns and add and delete certain keywords that were not performing with some that I believe will.

Another customer I added a new campaign and new keywords that will push out a new software product and it is a very important new piece to their marketing and sales campaigns.

Google Adwords iis powerful and can be tough to learn but they also provide you with a lot of potential guidance.  What are considered good keywords and those that do not perform well.

Target your ads locally

Set your ads to appear only to people searching in a particular city, region or country. Now it's easy to target online customers within 20 miles of your front door or across the world.

Show your address with your ads

Help potential customers find you by showing a business address or phone number with your AdWords text ads. You can show your location to people searching for local information on and on Google Maps.

I think the above is very important, reach local and catch that business for you.

I can do this for you!

Until next time

Joe Rossini

Friday, April 26, 2013

A spotlight on a J & C Video

A valued customer that offers a great video service is J & C Video  Right now two big seasonal events are coming, graduations, and weddings! J & C has a special for weddings going right now and if you checked, I bet one could be arranged for that graduation special day.  Visit their web page or call them at 913-685-2325.  Tell them you saw this in Joe's blog :)

More about Google Adwords

Yesterday I wrote about Google Adwords today some more. I am a believer in Adwords and if used correctly it can be a tremendous addition to your marketing efforts.

Here are some additional facts:

Expand your reach through the Display Network
With hundreds of thousands of high-quality websites, news pages, and blogs that partner with Google to display AdWords ads, the Google Display Network can reach users all over the web to help you drive conversions. Choose from text, image, and video formats to communicate your message.

Set your budget
There's no minimum spending requirement – the amount you pay for AdWords is up to you. You can, for instance, set a daily budget of five dollars and a maximum cost of ten cents for each click on your ad. ( would not recommend .05 you will get nothing but they have to tell yu that :)

Pay only for results
You're charged only if someone clicks your ad, not when your ad is displayed. This is cool you only pay if they see where we drive them to look.

Well enough for now, I recommend Adwords and I can help you get more sales and visiability if you want it.

Until next time

Joe R

Thursday, April 25, 2013

Google Adwords do they work?

I took a bit of a break but I am back and this is a subject that I know a bit about and have used for a long time.  A lot of companies have used or tried Google AdWords and have been disappointed. These companies spent a lot of money, did the work on their own with the hopes of saving some money and then they get that first payment and wow oh wow did they make a mistake or what. What did they do wrong? What happened to them? What happened was a typical mistake, you just did it wrong, you were too broad and you did not know how to really bring in good keywords or even make a good campaign. The owner is startled and took the defensive posture by saying well it just does not fit my marketing efforts so I stopped using it. The bottom line is it could have easily fit into their total marketing efforts had they used an expert that would have cost far less than what they lost on their own and saved a lot of time. You really get tired of saying to these owners "would you use a plumber to do brain surgery"? You know your business or at least I hope you do and thus you should stick to doing what you know best, growing your business by paying attention to the little things that you use to do when you were growing. I have deviated from Google AdWords but the bottom line is, I have used it on several companies and it does work and does bring leads and does get you more search engine visibility. What are some common mistakes made trying to use AdWords by yourself?

  1. Choosing the right budget to start
  2. Trying to go fast and try a lot thus missing the small points that you should have used
  3. Using the wrong keywords
  4. Making bad campaigns
And much much more.  Bottom line is I can help you, I can help you grow your business, I am affordable and I know what I am doing.

Until next time...

Joe Rossini

Tuesday, April 9, 2013

Something to consider when you add a video to Yutube

Video is big big big but remember first use a good video company to do your video.  Next make sure you have have a company that can put it somewhere for you. Most people at first always say lets put it on Yutube but remember or maybe you do not know this, go look at a Yutube video and see that you might see your competitor right next to your video.  If you want to just show your own video alone, we have ways to isolate and do that. I like this approach because it is imbedded into your web site and it makes you more professional looking.

If you need help with video, please let me know, I have companies I work with that can help you and of course so can we.

Until next time

Joe Rossini

Monday, April 8, 2013

Why you should beware of strangers bearing gifts!

I read this today from an e-mail post. I will not mention the company other than it is from India claiming amazing results. Read close and see the English is not correct.  I say even if it is not me you use for SEO, go American and do not fall for these get ranking quick ideas.  I believe in using American workers for American companies! Again, I am available but so are thousands of pretty good American companies that can take care of you well.

I would like to introduce myself to you as the email marketing strategist working for SEO Company. We are an e-business solution providing company based in India. We provide a comprehensive range of e-solutions to businesses either small scale or large scale, help them gain an online identity and realize their online business objectives suitably at most competitive prices ever. Our company has served clients across the globe and presently giving our services to clientele based in US, UK, Canada, Australia, Brazil, France, Denmark, India and South Africa.

Are you aware of the fact that your visibility over search engines can make or break profits of your company? Whenever a client needs any product or service, he takes help from major search engines to look for the best organizations to avail them. It is where your visibility that can make a mere visitor your next client.

Until next time this is American Joe :)

J & C Video

Added a new marketing customer by the name of J & C Video. The owner Jack Parker has years of experience and specializes in wedding videos. Jack is running a special for wedding videos this spring so check out his web site at

Do not forget to write

Seems funny but the other day I wrote two thank you cards to potential clients and it felt good. I also must say it felt awkward too. In the past it was standard practice but with the net and e-mail well things changed. I feel that the little things still matter and a small gesture to say thank you in person never hurts.  Yes it takes time and yes it cost some money but the thought usually will leave an impression. Try it, it feels good.

Until next time

Joe Rossini