Wednesday, December 9, 2015
Another way is the old fashioned way and that is to just do SEO to the organic search engines to get in the top page of Google or Bing. ((Good luck!) If you pay a service for several key words it will take several hundred to thousands of dollars a month! Yes I said hundreds or thousands per month. This can work it just takes time. Time factor up to six months or more.
Social media like Facebook is also a quick way to get leads depending on yur product or services and it can work well but no guarentees here.
OK Part oneis done more later.
Tuesday, December 8, 2015
A low quality website is not the same as a spam website. According to Google’s quality guidelines, the following makes a low quality website:
- Low quality
The quality of the content is determined by how much time, effort, expertise, and talent/skill have gone into the creation of the page.If the content of your website has been created automatically, or if it has been created by copying or scraping other sites, chances are that Google will flag your site as a low quality website.Ironically, Google's own content solely consists of scraped, copied and automatically created content.The web page must also have enough content for the purpose of the page. For example, a few paragraphs on a broad topic such as the second world war is not enough for an encyclopedia article.
of expertise, authoritativeness, or trustworthiness
To be considered trustworthy, some topics demand expertise for the content. For example, medical advice, legal advice, financial advice, etc. should come from authoritative sources in those fields.Even everyday topics, such as recipes and housecleaning, should come from those with experience and everyday expertise in order for the page to be trustworthy.
Most businesses have some negative reviews, especially for customer service. Google requires manual website raters to read the details of negative reviews and low ratings before inferring that the business has a negative reputation.
- Unhelpful or distracting
supplementary content, poor page design
If the main purpose of your website is to get clicks on the ads, your pages won't get a high quality rating.If your page is functional for its purpose, it is okay if it looks like it was created in the 90s (although this is not recommended).If your web pages are designed to shift the user's attention to the ads, or if the main content is difficult to read, the pages will get a low quality rating.
- Lacking care
Your website does not make a good impression if many links on your web pages are broken, if images do not load, and if the content feels stale or outdated. If you have a website with medical information, legal information, tax information, etc. then you must update it frequently because users expect information about the most current medical thinking, current laws, this year’s tax information, etc.It depends on the purpose of your website. A year without updates for a personal photo website is okay, several days without updates on a major news website are not okay.
This compliments of Axandria
Monday, December 7, 2015
and find out more.
More to come.
Tuesday, December 1, 2015
According to Google's quality guidelines, the following makes a high quality website:
- Good content
High quality pages are pages that contain "a satisfying amount of high quality main content". Creating high quality content takes a significant amount of at least one of the following: time, effort, expertise, or talent/skill.According to Google, high quality encyclopedia articles should be factual, accurate, clearly written, and comprehensive. High quality shopping content should allow you to find the products you want and to purchase the products easily.
The amount of content necessary for the page to be satisfying depends on the topic and purpose of the page. A high quality page on a broad topic with a lot of available information will have more content than a high quality page on a more narrow topic.
- No technical errors
How frequently a website should be updated
depends on its purpose. However, all high quality websites are well
cared for, maintained, and updated appropriately.
Google encourages the quality raters to poke around: links should work, images should load, content should be added and updated over time, etc. The website audit tool in our web-based Internet marketing tool SEOprofiler helps you to make sure that your web pages do not contain errors.
- A positive reputation
If a website has a bad reputation, this has a
negative influence on the quality of the website. Google says that
website raters should check user ratings, BBB ratings, news articles,
Wikipedia articles, blog posts, magazine articles, forum discussions,
and ratings from independent organizations to judge the reputation of a
The social media monitor in SEOprofiler helps you to protect your online reputation.
- The website should have a high
level of expertise/authoritativeness/trustworthiness
High quality pages and websites need enough
expertise to be authoritative and trustworthy on their topic. The term
"expert" can be used for websites of all types, including gossip
websites, fashion websites, humor websites, etc.
Google explicitly states that they also value "everyday expertise" that is based on life experience. A website should not be penalized for not having formal education or training.
- The website should had a
functional page design
Your website should be well-organized and have a functional overall layout. The main content should be prominently displayed and it should be clear what the main content is.Ads and secondary content should not distract from the main content. It should be clear what parts of the page are ads, either by explicit labeling or simply by page organization or design.
What constitutes functional design for a shopping page may be very different from what constitutes functional design for an informational page. While it is important that a page is functional, it is not important that it is pretty.
More info to come soon. what is important is that you use a professional company that knows what they are doing. Just because it iss free does not necessarily mean it is right.
More coming soon.
Thursday, November 19, 2015
Visit www.proseinc.com for more information about refurbishing your old business furniture.
Tuesday, November 17, 2015
Google will reward organic links and perhaps even mentions from authoritative sites in any niche. As a side effect, link-based negative SEO and Penguin “penalization” will be eliminated."
New Bing tool.....
"we are happy to announce the general availability of the Bing Mobile Friendliness Test Tool and also would like to dive a little deeper into the more specific factors that determine mobile friendliness and provide more understanding how these factors impact your site."
Paid search marketing is a quick and easy way to get listed on Google and other search engines for the keywords that are related to your business. Unfortunately, paid search marketing is also very expensive. Search engine optimization (SEO) can help you to save money while getting more targeted visitors at the same time.
SEO (search engine optimization) concentrates on the regular "organic" results on Google, Yahoo, Bing, and other search engines. If your website is listed in the regular results, you don't have to pay for each click.
If you use paid search marketing to advertise your website on search engines, you pay for every click. Your website will appear in the "sponsored results" section of the search results page.
Organic SEO provides lasting results
Paid search marketing is great because it provides quick results. You will get the first visitors minutes after the launch of your paid search campaign. Unfortunately, you won't get any more visitors as soon as you stop paying.
To achieve high rankings in the organic search results, you have to develop good web pages and good links that point to your site. It takes much longer to get high rankings with SEO. Fortunately, most websites keep their rankings for a long time.
In the long run, SEO is a much better value than paid search marketing. If you have a business that is meant to stay, SEO is the way to go.
More to come soon.........
Friday, November 13, 2015
Correctly Using the TITLE ElementFor maximum effect, the
In search engine terms, the
The title is probably the most important part of your site to evaluate, as it is the most frequently searched component by search engines, and should state exactly what your site is about, without use of any superlatives. To get high rankings, the title must include your most important keywords. Example of a Title: "Dave's Interior Designs - Decorating the Inside of England's Homes".
Given that search engines place a great degree of emphasis on the
A well-constructed page should contain ONLY one
Search engines can easily detect the use of multiple
More to come!
Tuesday, November 10, 2015
More to come!
Wednesday, November 4, 2015
Friday, October 23, 2015
Wednesday, October 21, 2015
This war starts with a social media barrage, Facebook, twitter, Linked In, Google+ and more. Carpet bomb the playing field abut your new product or your new website, or blog and tell the world. Thousands will see or hear about you all at once on day one! Follow this up in late day one or early day two with an on line pr release that also tells the story to many more new potential readers about your new idea or product. Make sure that on Day one through day two that your internal keywords are new and ready to go and then change them and get them ready for day four which is to submit them to thousands and thousands of directories and search engines. Let the Googles of the world and others know about you and have them look at this updated web site. So as we get close to the end of that first week, a lot has happened, A new updated look and feel, a neat new blog and now you start to get some results.
Well this is just the start of my battle campaign for you and yes it does cost but what does an ad or two in a magazine or newspaper or a tv spot cost...a lot more. More to come soon.
Market or die!
Tuesday, October 20, 2015
- I can create a web site for you
- I can host your new web site
- I can offer e-mail
- I can offer spam and virus protection
- I can create a responsive designed web site
- I can make sure all the right SEO programming for the web site is in place
- I can market your web site to the world
- I can offer video services
- I can offer social media marketing for you
- I can make expanded blogs for you and then keep them updated
- I can give you expanded reporting
- I can do your adword campaign for you
- I have content writers if you need them
- I can submit you to the main search engines
- I can submit you to the top directories
- I can make a logo for your business
- I can offer you consulting
- I can make special programs on the web to make you just a bit different
- I can buy a domain name for you
- I can create and teach you how to run an e-commerce web site
- And a lot more!!!
Monday, October 19, 2015
This post is the first in a series that will explain exactly what is and is not possible when it comes to identifying and tracking visitors to your website. Having personally built popular software for identifying website visitors I have at least one truckload of experience in this area, maybe more depending on the size of your truck.
What’s Not Possible
A universal truth: No legitimate software or service in existence can identify the names, phone numbers or email addresses of each visitor to your website. I know, I know. That sucks. Very disappointing. But that’s absolutely the way it is. Let me show you why this is the case.
Think about your computer. Where in it would you find your email address? How about your name and phone number? The first place that comes to mind is your email program like Outlook or Entourage. Another place where your name may be found is in the operating system itself. You may also have look in the various documents you’ve created. Here’s the deal: The code used to build web pages is not technologically capable of accessing information stored in these places. Web browsers like Internet Explorer, Firefox & Safari are specifically designed to not allow access to the information stored in other programs. You can’t build a web page that sorts through Outlook contacts, Word documents or operating system settings without the user’s permission. It’s not only a question of ethics, it’s also just not possible without tricking the user into downloading something sneaky.
That is the bottom line. End of story. But wait…
There is one kind of program that’s capable of digging around in your address book or elsewhere to find email addresses and other contact information. It’s called spyware (I’m sure you noticed that I said no legitimate software can identify each visitor to your website). Spyware can probe various areas of a computer and “phone home” with all the dirt it digs up. You won’t find anyone openly selling this kind of software because it is only used by criminals and spammers (if there’s really a difference there). But alas, even spyware has its limitations. In order to use spyware to get at sensitive information you first have to trick someone into installing it on their computer. Your mileage may vary, but I’m not predicting success in identifying all of your website visitors in this manner.
Ok can you id website visitors? Yes the easiest way we know is to put in a reason to sign up into your website such as an email list, a coupon, get basic information, have someone call you....that will get you names that are genuinely interested. Some reporting software can tell yu a lot about yur visitors but in my estimation cool info but not enough. OK More to come soon.
Monday, October 5, 2015
By: Chris Crum | Staff Writer
A lot more businesses are about to have access to the "Buy Now" option on Twitter, potentially ramping up opportunities to makes sales directly from tweets.
Is a Twitter buy button something that you're interested in using or at least experimenting with? Let us know in the comments.
Twitter has been dabbling in ecommerce for a fairly long time at this point, but has yet to offer a widespread way that any business can set up a buy button for selling items directly from tweets. Sure, they've made announcements about such features, but only a select few have really gotten to take advantage.
While the functionality isn't going to be immediately available to all, the company finally announced a much bigger push that will greatly expand it to businesses of all sizes. The company is integrating Buy Now with Bigcommerce, Demandware, and Shopify to enable new businesses to sell through Twitter. The partnerships are powered by the recently announced Stripe Relay.
Stripe announced earlier this month that it partnered with Twitter and other companies to offer an API for stores to publish their products and enabling apps to read them. Relay seeks to make it easier for developers to build mobile ecommerce experiences and for stores to utilize them. Store provide product info to Stripe via its dashboard, API or by linking their existing ecommerce system.
"The goal for all our commerce initiatives on Twitter is simple: make it as easy as possible for businesses to connect directly with, and sell to, customers on Twitter," said Nathan Hubbard, Twitter's VP of Commerce. "With Buy Now, businesses can drive more conversions and remove much of the friction in the mobile purchasing process. Today, as we begin rolling out to a wider group of platforms and partners, people will have even more opportunities to discover and purchase products from the brands they love on Twitter."
"Over the last year, we've built commerce solutions that connect customers and brands like never before," Hubbard adds. "This includes making it possible to buy products right from a Tweet, load offers directly to a credit or debit card, and browse or shop collections of products without leaving Twitter. As we continue to develop new products and expand the ecosystem of platforms and partners in the social commerce space, we can help even more brands and customers connect on social and mobile."
Bigcommerce merchants can choose to include Buy Now on regular and promoted tweets, and when a customer purchases via Twitter for the first time, their payment and shipping info is saved so they can buy and confirm with two clicks for future purchases. Orders made on Twitter go to the Bigcommerce control panel for standard order processing.
"Twitter's Buy Now allows brands to offer in-the-moment purchasing experiences for repeat and net new customers without leaving the Twitter platform," says Bigcommerce's Tracey Wallace in a blog post. "For retailers, this increases product discoverability, offers improved ROI for social media efforts and increases brand awareness among Twitter's 316 million monthly active users."
"Up to this point, most brands have been unable to serve immediate click-to-purchase opportunities to those customers without forcing them to redirect to another site," Wallace adds. "Now, Bigcommerce merchants can collapse the purchasing funnel, offering in-the-moment buying experiences right when and where potential customers are considering them."
Demandware's enterprise customers can install and configure the Buy Now cartridge within their implementation. Merchants can share a Buy Now enabled product link through either an organic or promoted tweet, and when the user clicks, they'll get additional product info and begin the transaction. The order is sent to the Demandware Commerce Cloud for inventory verification, order calculation, placement, etc. When a product is enabled for purchase, users can retweet the buyable URL.
"This is an incredibly exciting time in the retail industry, and one of profound change," says Demandware's Senior Vice President of Worldwide Marketing, Elana Anderson. "The surge in mobile commerce, new transactional platforms, alternative payment types, shared economy applications and innovations in fulfillment are just some of the things providing retailers with opportunities to grow their business. The result of these many advancements is that the consumer has gained more control over her own destiny including discovering new passions and products in places.(like Twitter) not directly controlled by the retailer. This democratization effect is disruptive but represents enormous upside for retailers who embrace it to become what our CEO Tom Ebling calls 'connected brands.'
I believe Twitter has its nitch and I am going to try to use it.
More to come
Tuesday, September 29, 2015
By Chris Crum
|Tuesday, September 29, 2015|
Instagram is officially bigger than Twitter, and it has the power to let marketers target audiences at the same level as its parent company Facebook. If you're not taking it seriously as a marketing channel yet, what are you waiting for?
How have you leveraged Instagram in your marketing efforts? If you haven't, what is holding you back? Discuss.
Last week, Mark Zuckerberg and Instagram announced that the image and video sharing service has surpassed the 400 million monthly active users mark. It has added 100 million just since December.
I will be following up on this and getting yu more information on how I will add this to my SEO marketing efforts!
More to come soon!