Monday, October 1, 2018

The day of the robot!!!

Here is an interesting yet frighting article about robots and construction!

The HRP-5P is a humanoid robot from Japan’s Advanced Industrial Science and Technology Institute that can perform common construction tasks including – as we see above – install drywall.
While HRP-5P – maybe we can call it Herb? – uses environmental measurement, object detection, and motion planning to perform various tasks. In this video we see it use small hooks to grab the wallboard and slide it off onto the floor. Then, with a bit of maneuvering, it’s able to place the board against the joists and drill them in place.
“By utilizing HRP-5P as a development platform of industry-academia collaboration, it is expected that research and development for practical use of humanoid robots in building construction sites and assembly of large structures such as aircraft and ships will be accelerated,” write the creators.
The researchers see the robot as a replacement for an aging population and a declining birthrate. “It is expected that many industries such as the construction industry will fall into serious manual shortages in the future, and it is urgent to solve this problem by robot technology,” the write. “Also, at work sites assembling very large structures such as building sites and assembling of aircraft/ships, workers are carrying out dangerous heavy work, and it is desired to replace these tasks with robot technology. However, at the assembly site of these large structures, it is difficult to develop a work environment tailored to the robot, and the introduction of robots has not progressed.”
Considering there are 6 million contractors in the US alone, robots like this one could be a boon or a curse. What happens when we can easily replace humans in shipping, logistics, and construction? Let’s just hope Herb here needs a supervisor.
More to come!


Tuesday, September 25, 2018

Automation on all levels of life is growing

Automation, it over the centuries has been a dirty word for many. Way back the horse so necessary to go from one place to another or to help farm the land gave way grudgingly to the car. The locomotive gave way to the airplane. The old fashion printing system gave way to the big presses. The mail is or has given way to the Internet. The list goes on and on. Today we see the web being used more and more and we are seeing the rise of driverless cars. Hamburgers are being made automatically and kiosks allow you to buy a burger without a person.  Ok, I have made the point and that is life as we know it is changing. Things and work that used to require people are quickly shrinking. The big key is retraining to be able to program or guide those robots and that, for now, is the job to have.

More to come soon.


Tuesday, September 18, 2018

Brick and mortar fight back!

Aldi is taking its online delivery strategy national.
Through its partnership with Instacart, the German supermarket company is bringing its online grocery delivery service to all stores in the United States. The national rollout covers 75 major markets, including San Diego, New York City, Miami, Raleigh and Minneapolis. By Thanksgiving, the service will be available across 5,000 new ZIP codes in 35 states.
Shoppers can participate by visiting or downloading the Instacart app. At checkout, customers can choose a delivery window that works best with their schedule, anywhere from an hour or up to a week later.
The German discount grocer began piloting the service in Atlanta, Dallas, and Los Angeles in August 2017. By March, the company expanded the program to the Midwest.
“Aldi is a pioneer and a leader in creating a shopping experience that works with people’s busy lives,” said Jason Hart, CEO of Aldi U.S. “Our partnership with Instacart and the expansion of our e-commerce options are more ways we are meeting the growing needs of today’s shopper…”
The delivery program coincides with Aldi’s aggressive store expansionacross the U.S. Aldi is in investing more than $5 billion to remodel and expand its store count to 2,500 by the end of 2022. The company, which already operates more than 1,800 stores across the country, said it is more than halfway through its remodel investment.
From China Store Age magazine

Wednesday, September 5, 2018

A great customer

Describe a recent project you are fond of. How long did it take?

We are very proud of the website and Internet presence we created for Fifth Avenue Internet Garage in Clay Center, Kansas. We approached the owner, Randy Rundle via a cold call and introduced ourselves as web marketing specialists. Randy informed us that he had contracted with other specialists to build him a web page, but they could not create the satisfactory web presence that he was looking for. Randy has a customer base that is not web savvy and he wanted something that was user-friendly and easy to navigate and allowed him the one-on-one customer support that he has used for years. Randy wanted simplicity: He wanted his customers to understand what he offered and also new products he adds several times a year


Our programmers created his website, and you will see it is not Responsive Design, but that is by his desire because he wanted a site that would render on most browsers available at the time, including ones that are older since many of his customers do not have new PCs or other devices. Randy invented 6 volt and 12-volt alternators for antique vehicles. An area of pride for Randy is his knowledge of antique cars and their internal workings and he displays that with the release of “The Alternator gazette” a PDF document published for antique vehicle enthusiasts.


The website was a huge success. Randy’s website is visited by people from all over the world! After the website success, he decided he wanted to start blogging as a way to further his reputation and introduce new products. We created his first blog, and he has published 72 blog entries. The next year he added another blog to market antique parts and other memorabilia he has collected over the years.


As an SEO specialist, I often tell my customers to participate in marketing and evaluation of their website; the most successful websites are where the customer and are a team. Think of a  website as a living document, reflecting you and your company. I am proud to report that this small company has, on a consistent basis, thousands of visitations per week, and is my top producer of visitations beating out several multi million-dollar companies with much bigger websites, and that is because he cares and participates in the process. Besides, his website is a fun site! Be sure and visit his website at:, his Garage Tech blog:, and Mr. Haney’s Specials:



Wednesday, August 22, 2018

Retail check out is changing fast!

C-store chain Ricker's partners with Skip for mobile checkout                                   

Thursday, August 16, 2018

The robots are coming!!!!!!! To your tummy!

I had to post this, it came from the Thomas Register but wow what an article:

We’ve all come through on the other side of the pizza delivery from hell and lived to tell the tale. Waiting 90 minutes for an expensive slice only to scrape the tepid cheese off the top of the box was enough to make some California entrepreneurs seek out a new approach to the entire process. Was there a way to improve the quality and speed of a typical pizza delivery, without adding costs to the already mounting fees for food, tax, delivery, and tip?
Meet Zume Pizza, a startup launched in 2015 by two friends who brought artificial intelligence and robotics to the pizza biz. Business Insider describes Zume as looking more like a manufacturing plant than a pizza joint. The company has no front-of-house – it’s all delivery – and the bulk of the pizza-making responsibility has been delegated to robots.
Speed is a huge factor in the shift. Zume’s kitchen can reportedly drop 370 pizzas in an hour and cut delivery times to anywhere from five to 20 minutes.
Automation partner ABB Robotics helped design the doughbot, which presses out a ball of dough in nine seconds before sending it down a conveyor line to be slathered in sauce. After the sauce is spread, a human worker takes care of the application of toppings and cheese, a part of the process that doesn’t lend itself well to automation just yet due to the differing sizes and weights of what’s being applied.
But once topped, a robot named Vincenzo slips the pizza in an oven, and after it bakes to bubbly perfection, workers slide it into Zume’s proprietary self-cleaning pizza slicer.
The company says its 14-inch pizzas are all within the $10 and $20 range, which includes delivery. They also stress that Zume is a no-tipping business and that they pay their workers fair wages – including health insurance – so you don’t have to.
But this next part is my favorite: Zume’s delivery vehicle is a pizza-emblazoned RV, and it’s stocked inside with 56 ovens. If you live further than 12 minutes from their operations, Zume packs your pizza partially cooked into one of these ovens, so it finishes baking on the way.
And back to the claim of five-minute deliveries – well this is where the artificial intelligence comes in. Zume says a few years of customer data was enough for it to be able to predict, in large part, what kinds of pizzas will be consumed where. Because we’re creatures of habit, I guess. During certain peak hours, it sends its delivery trucks stocked with these standard issue pies, and as soon as you press “submit” on your online order, Zume is ready for you with a piping hot pizza.
Sound too good to be true? Well, for most of America it is. Zume currently reaches just a small region near its Silicon Valley headquarters. But that could change, as its recently been reported that SoftBank is in talks to invest $750 million into the pizza company and Zume says they are working their hardest to expand.

Monday, August 13, 2018

Remember to always put in new content

Content...content...content it is so important. Keep changing, keep updating and always try to advise potential customers how your service or product can help them. Do you have an edge over your competition? Tell the world what it is now because sure enough it will be gone in the blink of an eye. Do you have a product release, tell the world and show your pride about it. Your words will help sell your product and your company.

I am proud of our SEO services and in our ability to bring leads to our customers. The more leads I can bring the better their sales and of course the easier it is for them to write that check to me. I am also very proud of our ability to create websites. We can and have made companies shine and that bring in people to use their service.

Remember to tell people what makes you different and better than others. Why should a company buy from you? Is it your experience? Is it your products? Is it you? Push you and you can not help but succeed.

More to come soon.


Friday, August 10, 2018

Long tail keywords

A bit about keywords:

Long-tail keywords are generally more effective because they: • Are more specific and better at pre-qualifying traffic • Align more with the end of the purchasing funnel, so they convert at a higher rate • Are less competitive and therefore cost less on a per-click basis This advertiser is using mostly long-tail keywords — over 80% of the keywords include three words or more, and just 1% are one-word terms. This is likely a big part of why the average CTR and Quality Score are so high.

More to come soon.

Thursday, August 2, 2018

SEO and keywords are they important?

You now have all started to hear about it and that is SEO? What is SEO? Well, Wikipedias definition of SEO is:

Search engine optimization (SEO) is the process of affecting the online visibility of a website or a web page in a web search engine's unpaid results—often referred to as "natural", "organic", or "earned" results. In general, the earlier (or higher ranked on the search results page), and more frequently a website appears in the search results list, the more visitors it will receive from the search engine's users; these visitors can then be converted into customers. SEO may target different kinds of search, including image searchvideo searchacademic searchnews search, and industry-specific vertical search engines. SEO differs from local search engine optimization in that the latter is focused on optimizing a business' online presence so that its web pages will be displayed by search engines when a user enters a local search for its products or services. The former instead is more focused on national or international searches.

When you do a search what do you do? Well if you are like me and millions of others you go to Google or Bing and you type in a keyword or phrase or company you might be looking for. I just Googled an HVAC company near me to come out and look at my hot water heater and sure enough up came the results I needed. let me be more specific, I did not type in HVAC company I typed in HVAC company in Miami County Kansas. If I had just typed in HVAC company I would have gotten ten billion results none of which I wanted. By being more specific I got the result I wanted right away! The bottom line is one of the most important areas of SEO is the proper use of long tail keywords in your internals of your website that the search engines will find. Google says: Around 20–25% of searches are very specific long tail keywords entered into Google. So think of your product or your service and think of what a potential customer might type in to find that product or service in Google or Bing. Be specific and you will get more of the right potential customers to find you.

So when I look at a potential customer, I look at their website and I look inside to see those keywords and I analyze them to see if they are what people are looking for. The question I am almost always asked is how do I see my internal code and I say ask your web person and have them tell you what they put in there.

Well, this is part one of SEO and how it can help you. More to come soon. If you have any questions, feel free to call me at 913-244-6132 or e-mail me at

More to come soon!

Joe Rossini

Tuesday, July 3, 2018

New customer

Rossini Management Systems, Inc. is proud to announce the addition of a new SEO customer a leading freight forwarding company here in the USA.

Firmly booked freight compartment capacities make even short-notice transport possible and that to excellent conditions.
Perishables, medical technology, precision machinery or spare parts - these are products that need to get to their worldwide destinations in the fastest possible way. American Lamprecht Transport Inc. knows the ways and means and offers you a fully comprehensive service for air freight, from door to door.
For either efficiency or your individual needs, we select the ideal solution for you – because airline, routing and service are critical for the timely delivery of your goods.

For project cargo and special transports such as hand carrier, combined transport ocean freight/air freight, charter, express products, hazardous goods, perishables and cross trade deliveries, our experienced and competent staff are constantly at your side with help and advice.

The speediest means of transport for your goods: air freight

Tuesday, June 19, 2018

About Google adwords

This comes right from Google about using the right keywords  when using your AdWords campaigns:

Keywords are words or phrases you choose when you set up your AdWords campaign. These are terms you think your potential customers are likely to use when searching for products or services like yours.
By matching your keywords with the ads you create, you make it possible for your ad to show when someone searches for similar terms or visits a website with related content.
For example, if you deliver fresh flowers, you could use fresh flower delivery as one keyword paired with an ad promoting fresh flower delivery. When someone searches Google using the phrase fresh flower delivery or a similar term, your ad might appear above or below Google search results, or on other websites related to fresh flower delivery.
Did you know that you can:
reach people who have visited your website or used your app. Previous visitors or users can see your ads as they browse websites that are part of the Google Display Network, or as they search for terms related to your products or services on Google.
Touch base with me if you have an interest in getting more leads!

Talk more soon.


Monday, June 18, 2018

Free webinar presented by WERC and Siggins

A free WERC webinar presented by Siggins on Wednesday, June 20, 2018
2:00 PM ET / 1:00 PM CT / 11:00 AM PT
The webinar will talk about Better Solutions for the New World of Technology-Driven Distribution. Presented by Steve Wilson, Systems Engineer, Analyst and Warehouse Design Consultant, Siggins. ...
See More

Cyber security

The Time for Cybersecurity is Now.  

Cybersecurity threats are more prevalent than ever. Has your organization taken the necessary steps to ensure it is protected from the next malware or ransomware attack? Emerson has put together a comprehensive Cybersecurity Guidebook for Process Control aimed at providing practical solutions to help you assess and reduce your organization’s risk level.

  Adopt a Risk-based Approach to Cybersecurity
A risk-based approach to cybersecurity can help you make strategic decisions based on the likelihood and impact of each vulnerability.
  Tighten System Access
Building a culture of security by creating and enforcing security best practices will help your employees realize they are a crucial part of keeping your operations safe and secure.
  Go Beyond Perimeter Protection
Hackers count on organizations forgetting the backdoors they’ve left open. Using the tools at your disposal, you can shut those doors and lock them tight.
 Attack after attack be prepared!

HIDDEN COBRA, virus from Korea this is important

This report is provided "as is" for informational purposes only. The Department of Homeland Security (DHS) does not provide any warranties of any kind regarding any information contained within. The DHS does not endorse any commercial product or service, referenced in this bulletin or otherwise.
This document is marked TLP:WHITE. Disclosure is not limited. Sources may use TLP:WHITE when information carries minimal or no foreseeable risk of misuse, in accordance with applicable rules and procedures for public release. Subject to standard copyright rules, TLP:WHITE information may be distributed without restriction. For more information on the Traffic Light Protocol, see


This Malware Analysis Report (MAR) is the result of analytic efforts between the Department of Homeland Security (DHS) and the Federal Bureau of Investigation (FBI). Working with U.S. Government partners, DHS and FBI identified Trojan malware variants used by the North Korean government. This malware variant is known as TYPEFRAME. The U.S. Government refers to malicious cyber activity by the North Korean government as HIDDEN COBRA. For more information on HIDDEN COBRA activity, visit

DHS and FBI are distributing this MAR to enable network defense and reduce exposure to North Korean government malicious cyber activity.

This MAR includes malware descriptions related to HIDDEN COBRA, suggested response actions and recommended mitigation techniques. Users and administrators should flag activity associated with the malware, report the activity to the DHS National Cybersecurity and Communications Integration Center (NCCIC) or the FBI Cyber Watch (CyWatch), and give the activity the highest priority for enhanced mitigation.

This malware report contains analysis of 11 malware samples consisting of 32-bit and 64-bit Windows executable files and a malicious Microsoft Word document that contains Visual Basic for Applications (VBA) macros. These files have the capability to download and install malware, install proxy and Remote Access Trojans (RATs), connect to command and control (C2) servers to receive additional instructions, and modify the victim's firewall to allow incoming connections.
For a downloadable copy of IOCs, see:

A cheap SEO company may not be your best choice

This is a great article:

Tuesday, May 1, 2018

Privacy and the new Echo and other devices!

You really should read this article it is a bit scary!

A lot is happening on line and you should try to keep up or have a specialist lead you and guide you. We at can help you!!

Wednesday, April 25, 2018

Bilt Industries and industrial shelving

In the fall of 2004, Bilt Industries, Inc. purchased the Klip-Bilt II® and Quick-Bilt® shelving lines from the Frick-Gallagher Manufacturing Company. Designed at inception to be the leanest viable business in the shelving industry, Bilt is structured to rapidly adjust so as to insulate its customers from market forces.
Galvanized by a stalwart business model, Bilt immediately began carving out a place for itself and earning the loyalty of significant customers. It has since proven more than capable of preserving the high-quality specification that Frick-Gallagher first offered over 70 years ago. The fledgling company proved so successful, in fact, that by 2007 it had already introduced a new line of box shelves. An impressive rate of growth continued to afford Bilt opportunities to diversify. As the decade drew to a close, this manifested in the launch of both an HD modular drawer line and mezzanine construction services.
Today, Bilt Industries has two state-of-the-art roll formers, modernized tooling, and a painting process, known as powder coating, that mitigates its environmental impact. With a new 40,000 sq ft. corporate office/distribution center in the greater Kansas City area, Bilt is well poised to continue realizing its ambitions.

Our Mission: Maintain excruciatingly high product standards, develop personal relationships with our customers, perfect our ability to adjust to market forces, and continue investing capital in cost-abating technology.
The Klip-BILT II® combines rugged industrial strength with powerful ease of assembly. Optimized for both open and closed shelving, this unit is equipped with strongbox front posts that free up space and bolster its load-bearing capabilities. Lickety-Klip shelf clips secure each corner and allow for effortless reconfiguration as your needs change.
A sturdy, dependable compression clip, the Lickety-Klip is designed for holes pre-punched on 1 1/2" centers. Lickety-Klips can be readily deployed at whatever height you desire and, as they're independent of those in adjacent units, can be adjusted without hassle. 
Shelves can be assembled and reorganized quickly using four clips and nothing else; no bolts or tools are required.
Starting with a basic post and shelf arrangement, shelf dividers and drawers can then be added according to your needs. From there you decide on whether you want an open or closed configuration. The former employs side and back cross braces, the latter side panels, back panels, and if requested doors.

Tuesday, April 24, 2018

Walmart and the future

Social Media and applications

  • Walmart is testing a new program in the Lawn & Garden Centers of more than 350 of its stores that outfits store associates with mobile point-of-sale technology to help customers check out and pay for their purchases on the spot, rather than having to go back inside the store to pay, according to a Walmart blog post.
  • Under the "Check Out With Me" program, associates are given cellular devices and Bluetooth printers, the latter so that they can provide customers with receipts, allowing them to leave and carry their outdoor department purchases (e.g. mulch, soil, and flowers) directly to their vehicles.
  • The new service arrives as Walmart continues to expand its in-store Scan & Go mobile checkout offering to more location

More about social media:

  • About 55% of consumers have made purchases via social media channels like Facebook, Instagram, and Pinterest, although 60% have never purchased a product promoted by a social influencer or celebrity, according to the 2018 Consumer Expectations Report from Avionos.
  • The report, based on a survey of 1,409 consumers, also stated that about 66% of those surveyed said that when they browse online, they begin by conducting searches on Amazon or Google, suggesting that major search engines have replaced traditional web browsing practices.
  • Regarding the role of physical retail, about 63% of consumers surveyed said they still prefer to buy big-ticket items like electronics or furniture in brick-and-mortar stores, and 52% admitted to researching these products online using either desktop or mobile devices.

  • Fashion brand Natori deployed Albert, an artificial intelligence (AI) platform that drives autonomous digital marketing campaigns, to drive a 76% surge in social media revenue in six months, according to a press release. The brand's paid social media on Facebook and Instagram rose 18% in return on ad spend and boosted its 2017 holiday-related conversions by 84%.
  • Natori, whose brands also include Josie Natori, Josie and N Natori, targeted the discovery of new audiences on Instagram and Facebook with the Albert platform in an effort to drive visits to its e-commerce site and to increase social media conversions. Natori's data analysis helped the designer to update its content to resonate with changing consumer tastes.
  • Albert boosted Natori's online conversions by 24% in a single month after learning which creative combinations were driving the most conversions among different audience segments. Albert determined that custom carousel ads exceeded benchmarks and recommended that Natori's creative team find new ways to format content for improved performance.
Apps are here to stay and so is social media!

Wednesday, April 11, 2018

New potential business for you

Have you ever thought of owning your own business that can add that little extra every month? Consider becoming a reseller of the universal bottle clip or caddy and potentially make between 200 to 500% margins! Easy to store, easy to ship, take to shows and more visit and contact Kevin for more information! Tell Kevin Joe sent you.

A great product that can be used in several ways such as:

  • Customer appreciation gift.
  • Sales for Girl and Boy Scouts, 4-H, High School events, etc.
  • Offer for sale on the check-out line.
  • Give away at trade shows.
  • Gifts for friends and family.
  • Promotional events.

Universal Bottle Clips also know as The Bottle Caddy are made in the USA by KRS Corporation, LLC in Louisburg KS. KRS has been in business for over twelve years and we hold multiple patents for this and other outstanding products. Our bottle clip is designed to hold a bottle around the neck. Our clips fit 95% or more of the bottles currently used. Our clips come in multiple colors or we can manufacture specific colors for your needs.

Visit and ask for Kevin, tell him Joe sent you.

Thursday, April 5, 2018

A new and neat customer

From the Summer’s Garden offers unusual Studios and Creative Workshop experiences for people to make their own creations.  From the Summer's Garden where you'll find exciting garden inspired Creative Workshops, Studios and Crafts Classes for kids and adults.  

It is time for their 2018 Spring Garden Sale and the marketing theme this spring is Strawberry Garden Time! The marketing focus will be garden related to Mother's Day, Heart/House Imagery, bees and honey with creative workshops.

All sales and function dates are Friday,  Saturday and Sunday starting April 26th and running through May 28th. There will be an Opening Evening Garden Party Thursday, April 26th from 4 to 8 PM. The focus will have Live Music, Food Sampling free craft activity and more.

Come visit us and learn more and enjoy. Please visit and take in the many creations of this great business!