Tuesday, May 1, 2018

Privacy and the new Echo and other devices!

You really should read this article it is a bit scary!

https://www.retaildive.com/news/the-rise-of-surveillance-commerce/521425/

A lot is happening on line and you should try to keep up or have a specialist lead you and guide you. We at Rossini.com can help you!

Rossini.com!

Wednesday, April 25, 2018

Bilt Industries and industrial shelving

In the fall of 2004, Bilt Industries, Inc. purchased the Klip-Bilt II® and Quick-Bilt® shelving lines from the Frick-Gallagher Manufacturing Company. Designed at inception to be the leanest viable business in the shelving industry, Bilt is structured to rapidly adjust so as to insulate its customers from market forces.
Galvanized by a stalwart business model, Bilt immediately began carving out a place for itself and earning the loyalty of significant customers. It has since proven more than capable of preserving the high-quality specification that Frick-Gallagher first offered over 70 years ago. The fledgling company proved so successful, in fact, that by 2007 it had already introduced a new line of box shelves. An impressive rate of growth continued to afford Bilt opportunities to diversify. As the decade drew to a close, this manifested in the launch of both an HD modular drawer line and mezzanine construction services.
Today, Bilt Industries has two state-of-the-art roll formers, modernized tooling, and a painting process, known as powder coating, that mitigates its environmental impact. With a new 40,000 sq ft. corporate office/distribution center in the greater Kansas City area, Bilt is well poised to continue realizing its ambitions.


Our Mission: Maintain excruciatingly high product standards, develop personal relationships with our customers, perfect our ability to adjust to market forces, and continue investing capital in cost-abating technology.
The Klip-BILT II® combines rugged industrial strength with powerful ease of assembly. Optimized for both open and closed shelving, this unit is equipped with strongbox front posts that free up space and bolster its load-bearing capabilities. Lickety-Klip shelf clips secure each corner and allow for effortless reconfiguration as your needs change.
A sturdy, dependable compression clip, the Lickety-Klip is designed for holes pre-punched on 1 1/2" centers. Lickety-Klips can be readily deployed at whatever height you desire and, as they're independent of those in adjacent units, can be adjusted without hassle. 
Shelves can be assembled and reorganized quickly using four clips and nothing else; no bolts or tools are required.
Starting with a basic post and shelf arrangement, shelf dividers and drawers can then be added according to your needs. From there you decide on whether you want an open or closed configuration. The former employs side and back cross braces, the latter side panels, back panels, and if requested doors.



Tuesday, April 24, 2018

Walmart and the future

Social Media and applications


  • Walmart is testing a new program in the Lawn & Garden Centers of more than 350 of its stores that outfits store associates with mobile point-of-sale technology to help customers check out and pay for their purchases on the spot, rather than having to go back inside the store to pay, according to a Walmart blog post.
  • Under the "Check Out With Me" program, associates are given cellular devices and Bluetooth printers, the latter so that they can provide customers with receipts, allowing them to leave and carry their outdoor department purchases (e.g. mulch, soil, and flowers) directly to their vehicles.
  • The new service arrives as Walmart continues to expand its in-store Scan & Go mobile checkout offering to more location


More about social media:

  • About 55% of consumers have made purchases via social media channels like Facebook, Instagram, and Pinterest, although 60% have never purchased a product promoted by a social influencer or celebrity, according to the 2018 Consumer Expectations Report from Avionos.
  • The report, based on a survey of 1,409 consumers, also stated that about 66% of those surveyed said that when they browse online, they begin by conducting searches on Amazon or Google, suggesting that major search engines have replaced traditional web browsing practices.
  • Regarding the role of physical retail, about 63% of consumers surveyed said they still prefer to buy big-ticket items like electronics or furniture in brick-and-mortar stores, and 52% admitted to researching these products online using either desktop or mobile devices.

  • Fashion brand Natori deployed Albert, an artificial intelligence (AI) platform that drives autonomous digital marketing campaigns, to drive a 76% surge in social media revenue in six months, according to a press release. The brand's paid social media on Facebook and Instagram rose 18% in return on ad spend and boosted its 2017 holiday-related conversions by 84%.
  • Natori, whose brands also include Josie Natori, Josie and N Natori, targeted the discovery of new audiences on Instagram and Facebook with the Albert platform in an effort to drive visits to its e-commerce site and to increase social media conversions. Natori's data analysis helped the designer to update its content to resonate with changing consumer tastes.
  • Albert boosted Natori's online conversions by 24% in a single month after learning which creative combinations were driving the most conversions among different audience segments. Albert determined that custom carousel ads exceeded benchmarks and recommended that Natori's creative team find new ways to format content for improved performance.
Apps are here to stay and so is social media!

Wednesday, April 11, 2018

New potential business for you

Have you ever thought of owning your own business that can add that little extra every month? Consider becoming a reseller of the universal bottle clip or caddy and potentially make between 200 to 500% margins! Easy to store, easy to ship, take to shows and more visit www.bottleclip.net and contact Kevin for more information! Tell Kevin Joe sent you.

A great product that can be used in several ways such as:

  • Customer appreciation gift.
  • Sales for Girl and Boy Scouts, 4-H, High School events, etc.
  • Offer for sale on the check-out line.
  • Give away at trade shows.
  • Gifts for friends and family.
  • Promotional events.

Universal Bottle Clips also know as The Bottle Caddy are made in the USA by KRS Corporation, LLC in Louisburg KS. KRS has been in business for over twelve years and we hold multiple patents for this and other outstanding products. Our bottle clip is designed to hold a bottle around the neck. Our clips fit 95% or more of the bottles currently used. Our clips come in multiple colors or we can manufacture specific colors for your needs.

Visit www.bottleclip.net and ask for Kevin, tell him Joe sent you.




Thursday, April 5, 2018

A new and neat customer


From the Summer’s Garden offers unusual Studios and Creative Workshop experiences for people to make their own creations.  From the Summer's Garden where you'll find exciting garden inspired Creative Workshops, Studios and Crafts Classes for kids and adults.  

It is time for their 2018 Spring Garden Sale and the marketing theme this spring is Strawberry Garden Time! The marketing focus will be garden related to Mother's Day, Heart/House Imagery, bees and honey with creative workshops.

All sales and function dates are Friday,  Saturday and Sunday starting April 26th and running through May 28th. There will be an Opening Evening Garden Party Thursday, April 26th from 4 to 8 PM. The focus will have Live Music, Food Sampling free craft activity and more.

Come visit us and learn more and enjoy. Please visit https://peaceinmygarden.com and take in the many creations of this great business!

Bilt Industries

A bit about one of our customers:

In the fall of 2004, Bilt Industries, Inc. purchased the Klip-Bilt II® and Quick-Bilt® shelving lines from the Frick-Gallagher Manufacturing Company. Designed at inception to be the leanest viable business in the shelving industry, Bilt is structured to rapidly adjust so as to insulate its customers from market forces.
Galvanized by a stalwart business model, Bilt immediately began carving out a place for itself and earning the loyalty of significant customers. It has since proven more than capable of preserving the high-quality
a specification that Frick-Gallagher first offered over 70 years ago. The fledgling company proved so successful, in fact, that by 2007 it had already introduced a new line of box shelves. An impressive rate of growth continued to afford Bilt opportunities to diversify. As the decade drew to a close, this manifested in the launch of both an HD modular drawer line and mezzanine construction services.
Today, Bilt Industries has two state-of-the-art roll formers, modernized tooling, and a painting process, known as powder coating, that mitigates its environmental impact. With a new 40,000 sq ft. corporate office/distribution center in the greater Kansas City area, Bilt is well poised to continue realizing its ambitions.

Human verses Robot

I am writing this to explain our recent experience at a large box store who I will leave anonymous, We were shopping this large store looking for just a part and we looked and looked. Finally, we found a worker who came up to us and asked us if we needed help and we immediately said yes. My wife and I explained what we were looking for and showed him our defective now crumbling part and he immediately took us to an area, and he found the exact part we needed. The man went on to ask us more questions and we told him more of our problems and he took us to another area to solve those problems. We were set and we left happy.  My moral to this story is, I do not believe a machine could have helped us. I do not believe a Kiosk could have helped us but a human being with knowledge did help us and I hope we never lose track of that. Service in a store be it big or small is a must have if you wish to compete. Go the little extra, show you care because a machine will never care!

Robots are coming, automated check out is coming but that little smile, that final question if you found everything you wanted is priceless.

I say that the suggestive sell by the store clerk or by a salesperson is priceless! Increase your sales by suggestive selling and you might be surprised what you get and find.

More to come soon.

Joe

Wednesday, March 14, 2018

A new customer to look at: www.ginnmfg.com

In 1979, Ginn Manufacturing was started by Bob Ginn in a small garage in rural Sumner county building tool and utility boxes. Using minimal equipment, much of it homemade, Ginn Manufacturing produced D.O.T required toolboxes for the city of Wichita, KS. and Kansas Dept. of Transportation. In 1984, Bob relocated the business 8 miles north of Caldwell, KS on Highway 49. After relocating, Bob built a 2700 sq ft shop, which was later enlarged to about 5000 sq ft. With the addition of more space and newer fabrication equipment, Ginn Manufacturing expanded their services to include sheet metal silhouette and sign design, which can be customized to any customer's imagination. Experience includes full time truck frame and chassis repair since 1973 for an area including all of Kansas, Oklahoma, and western Missouri.

More to come soon!

Joe Rossini

Thursday, March 1, 2018

The robots are really coming!

This is a neat article:

By Jonathan Wilkins, Marketing Director, EU Automation
From the cute waste collector, WALL-E to the terrifying Terminator, films seem to portray robots similarly — overthrowing humanity. In reality, robots are rapidly appearing in manufacturing facilities, but are they taking over? This article explains how automation is impacting the US manufacturing workforce.
Increased automation has changed the manufacturing industry in the US. Manufacturers are rapidly introducing robotics to the assembly line. In fact, North American companies bought 32 per cent more robots in 2017 than in the same period in 2016.
Manufacturers are introducing robots to the factory to meet customer demands as they can quickly and efficiently complete tasks to increase productivity and help companies remain competitive. As manufacturers rely more on technology, the human workforce will need to adapt to make the most of the new technology available to them.

Worrying Reports

A recent report by the McKinsey Global Institutepredicts that between 39 million and 73 million jobs in the US could be lost to automation.
The actual number will depend on how rapidly the country adopts automation in each sector, how the growing aging population will change demands and how each sector will have to adapt to support economic growth.

Loss and Creation

It may appear that automation will only negatively impact employment in the US. However, reports suggest that the introduction of robotics will create jobs to change different industries.
The McKinsey report implies that around 20 million workers that could lose their job to automation will find it fairly easy to find work in a similar occupation. Those who cannot will have to retrain and work in entirely new occupations.
However, this is not new to us. The workforce has evolved many times to make way for technology. Jobs such as switchboard operators and elevator operators are now obsolete, but people found ways to retrain and find work in other sectors. 

The Types of Jobs

Robots can complete many blue-collar jobs currently completed by humans more quickly and more accurately. Technology optimises production but needs humans to make a difference. There are jobs in a range of industries that require human qualities, such as intuition, creativity and care.
Many manufacturers automate tasks that are repetitive, straining and time-consuming for humans. Instead, the human workforce can move to roles that require more soft skills such as collaboration, communication and problem-solving.
Some people may also choose to move across sectors. As education improves, people will have a wider range of skills that they can apply to roles in different sectors and choose to move around different job roles rather than staying in a similar role throughout their working life.



Monday, February 19, 2018

The e-commerce battle in the food industry is heating up

Competition in the grocery sector continues to heat up as Kroger considers purchasing online wholesaler Boxed.
With the news of Amazon, the world’s largest online retailer, buying Whole Foods for $137 billion last year, the U.S. grocery market looked for ways to compete.  In December, Target announced that they would be buying the same-day delivery service Shipt.
Boxed sells bulk products such as dish soap and chips to customers’ front door. Kroger’s consideration occurs as more shoppers order their products online. The New York-based company is expecting more offers within the next couple of weeks as Morgan Stanley advises.

More to come!

Wednesday, January 31, 2018

The robots are here

Bossa Nova recently unveiled a collection of 6' tall robots that are equipped with barcode scanners and cameras to help manage the 200,000+ products lining Walmart's shelves. In two minutes, these robotic store associates can image 80' of aisles and capture as much as two terabytes of raw data. 

Although the industrial sector has long served as a proving grounds of sorts for technology before it makes its way to the consumer realm, these units are some of the first collaborative robots to go mainstream. Whereas robots have worked alongside humans on packaging and assembly lines for some time, the Bossa Nova units are among the first to make their presence known to the general public.

The precision and reliability demanded in the manufacturing environment helped prepare these robots for autonomously roaming 100,000 square-feet of store aisles – dodging co-workers, customers and miscellaneous objects along the way thanks to its embedded LiDAR system. An internal mapping platform combines with sensors to not only "learn" the store layout, but stop and wait if it crosses paths with a person, or re-route its path if a new display is detected.

The scanning application analyzes shelf depth for assessing inventory levels and proper product placement. The efficient handling or manipulating of such objects is still a challenge for robots, so a human cohort uses the aforementioned information to re-stock shelves and address misplaced items - for now. 

This next level of robotic development could be vital in helping brick-and-mortars keep pace with online retailers. According to a WIRED article, Amazon utilizes up to 100,000 robots to pick orders and bring items to humans for placement in shipping boxes. 

Tuesday, January 30, 2018

The power of the mobile phone and your business!

Brief:

  • Starbucks said its mobile order and pay service grew to 11% of transactions in U.S. company-operated stores in the first quarter of 2018 from 10% in the prior quarter. The Starbucks Rewards loyalty program helped to drive mobile growth with an 11% membership gain to 14.2 million from the prior year. Member spending made up 37% of U.S. sales, according to a company press release.
  • The company, which now has the ability to offer mobile order and pay to customers who don’t belong to its loyalty program, plans to ramp up the service to all customers in March, company president and CEO Kevin Johnson said in a conference call with investors. The growing popularity of mobile payment is leading the company to test cashless stores in the U.S.
  • Starbucks is also keeping an eye on blockchain technology, which distributes the same history of transactions among a network of computers and underlies digital currencies like bitcoin, as part of its efforts to be a leading innovator in mobile payments, Howard Schultz, executive chairman and former CEO, said on the call.

Insight:

While Starbucks isn’t planning to form a digital currency or invest in blockchain technology, the company is mindful of adapting to changing consumer habits, as seen with the commercialization of the internet since the mid-1990s. Digital currencies will need to be "legitimatized by a brand and a brick-and-mortar environment, where the consumer has trust and confidence in the company that is providing the transaction," Schultz said. While the executive made it clear Starbucks is not investing in blockchain at the moment, the chain's well-established strength in digital payments positions it to jump at the opportunity when the timing is right. 
As I have said many times on here and on other sources, the use of phones on ordering and searches is growing exponentially. Now is the time to look at mobile phone application!

More to come!

Joe Rossini

Friday, January 26, 2018

KRS going to the Planet Comic-CON 2018

KRS Corporation, LLC of Louisburg Kansas, the creator of the Universal Bottle Clip, also called the Bottle Caddy, will be displaying at the 2018 Kansas City PLANET COMIC-CON, February 15 to February 18, 2018 at the Kansas City Convention Center. The Universal Bottle Clip is made in the USA and designed to hold a beverage bottle around the neck. Our clips fit 95% or more of the bottles currently used. Our clips come in multiple colors or we can manufacture specific colors for your needs. KRS will be selling single versions of  this product in multiple colors at the show. For more information please visit the Bottle Clips web page at http://bottleclip.net. For more information about Planet COMIC-CON KC visit their web site at http://planetcomicon.com/.

More to come!

Tuesday, January 16, 2018

SEO and how it can help you

I have shifted a lot of my concentration lately on SEO marketing. I am helping companies get listed in the search engines but more importantly getting them leads. I have taken a different strategy and that is I use multiple ways to bring leads. It is my belief that getting ranked is ok but getting leads is much better! What would you rather have, a lead or just being in Google? I say most people will say bring me leads.
Leads are the life blood for a sales team and I know on the rare occasions that i was given a lead I loved it. Most of my career I had to find my own leads so I feel very much for the sales team. I can bring leads and some can be into the millions of dollars if sold.
How do I do it you ask>
I hse social media, use pr rekeases, use email releases and more. Talk to me and I can show you how I can bring you golden leads!

More to come

Joe Rossini