Thursday, August 16, 2018

The robots are coming!!!!!!! To your tummy!

I had to post this, it came from the Thomas Register but wow what an article:

We’ve all come through on the other side of the pizza delivery from hell and lived to tell the tale. Waiting 90 minutes for an expensive slice only to scrape the tepid cheese off the top of the box was enough to make some California entrepreneurs seek out a new approach to the entire process. Was there a way to improve the quality and speed of a typical pizza delivery, without adding costs to the already mounting fees for food, tax, delivery, and tip?
Meet Zume Pizza, a startup launched in 2015 by two friends who brought artificial intelligence and robotics to the pizza biz. Business Insider describes Zume as looking more like a manufacturing plant than a pizza joint. The company has no front-of-house – it’s all delivery – and the bulk of the pizza-making responsibility has been delegated to robots.
Speed is a huge factor in the shift. Zume’s kitchen can reportedly drop 370 pizzas in an hour and cut delivery times to anywhere from five to 20 minutes.
Automation partner ABB Robotics helped design the doughbot, which presses out a ball of dough in nine seconds before sending it down a conveyor line to be slathered in sauce. After the sauce is spread, a human worker takes care of the application of toppings and cheese, a part of the process that doesn’t lend itself well to automation just yet due to the differing sizes and weights of what’s being applied.
But once topped, a robot named Vincenzo slips the pizza in an oven, and after it bakes to bubbly perfection, workers slide it into Zume’s proprietary self-cleaning pizza slicer.
The company says its 14-inch pizzas are all within the $10 and $20 range, which includes delivery. They also stress that Zume is a no-tipping business and that they pay their workers fair wages – including health insurance – so you don’t have to.
But this next part is my favorite: Zume’s delivery vehicle is a pizza-emblazoned RV, and it’s stocked inside with 56 ovens. If you live further than 12 minutes from their operations, Zume packs your pizza partially cooked into one of these ovens, so it finishes baking on the way.
And back to the claim of five-minute deliveries – well this is where the artificial intelligence comes in. Zume says a few years of customer data was enough for it to be able to predict, in large part, what kinds of pizzas will be consumed where. Because we’re creatures of habit, I guess. During certain peak hours, it sends its delivery trucks stocked with these standard issue pies, and as soon as you press “submit” on your online order, Zume is ready for you with a piping hot pizza.
Sound too good to be true? Well, for most of America it is. Zume currently reaches just a small region near its Silicon Valley headquarters. But that could change, as its recently been reported that SoftBank is in talks to invest $750 million into the pizza company and Zume says they are working their hardest to expand.

Monday, August 13, 2018

Remember to always put in new content

Content...content...content it is so important. Keep changing, keep updating and always try to advise potential customers how your service or product can help them. Do you have an edge over your competition? Tell the world what it is now because sure enough it will be gone in the blink of an eye. Do you have a product release, tell the world and show your pride about it. Your words will help sell your product and your company.

I am proud of our SEO services and in our ability to bring leads to our customers. The more leads I can bring the better their sales and of course the easier it is for them to write that check to me. I am also very proud of our ability to create websites. We can and have made companies shine and that bring in people to use their service.

Remember to tell people what makes you different and better than others. Why should a company buy from you? Is it your experience? Is it your products? Is it you? Push you and you can not help but succeed.

More to come soon.


Friday, August 10, 2018

Long tail keywords

A bit about keywords:

Long-tail keywords are generally more effective because they: • Are more specific and better at pre-qualifying traffic • Align more with the end of the purchasing funnel, so they convert at a higher rate • Are less competitive and therefore cost less on a per-click basis This advertiser is using mostly long-tail keywords — over 80% of the keywords include three words or more, and just 1% are one-word terms. This is likely a big part of why the average CTR and Quality Score are so high.

More to come soon.

Thursday, August 2, 2018

SEO and keywords are they important?

You now have all started to hear about it and that is SEO? What is SEO? Well, Wikipedias definition of SEO is:

Search engine optimization (SEO) is the process of affecting the online visibility of a website or a web page in a web search engine's unpaid results—often referred to as "natural", "organic", or "earned" results. In general, the earlier (or higher ranked on the search results page), and more frequently a website appears in the search results list, the more visitors it will receive from the search engine's users; these visitors can then be converted into customers. SEO may target different kinds of search, including image searchvideo searchacademic searchnews search, and industry-specific vertical search engines. SEO differs from local search engine optimization in that the latter is focused on optimizing a business' online presence so that its web pages will be displayed by search engines when a user enters a local search for its products or services. The former instead is more focused on national or international searches.

When you do a search what do you do? Well if you are like me and millions of others you go to Google or Bing and you type in a keyword or phrase or company you might be looking for. I just Googled an HVAC company near me to come out and look at my hot water heater and sure enough up came the results I needed. let me be more specific, I did not type in HVAC company I typed in HVAC company in Miami County Kansas. If I had just typed in HVAC company I would have gotten ten billion results none of which I wanted. By being more specific I got the result I wanted right away! The bottom line is one of the most important areas of SEO is the proper use of long tail keywords in your internals of your website that the search engines will find. Google says: Around 20–25% of searches are very specific long tail keywords entered into Google. So think of your product or your service and think of what a potential customer might type in to find that product or service in Google or Bing. Be specific and you will get more of the right potential customers to find you.

So when I look at a potential customer, I look at their website and I look inside to see those keywords and I analyze them to see if they are what people are looking for. The question I am almost always asked is how do I see my internal code and I say ask your web person and have them tell you what they put in there.

Well, this is part one of SEO and how it can help you. More to come soon. If you have any questions, feel free to call me at 913-244-6132 or e-mail me at

More to come soon!

Joe Rossini

Tuesday, July 3, 2018

New customer

Rossini Management Systems, Inc. is proud to announce the addition of a new SEO customer a leading freight forwarding company here in the USA.

Firmly booked freight compartment capacities make even short-notice transport possible and that to excellent conditions.
Perishables, medical technology, precision machinery or spare parts - these are products that need to get to their worldwide destinations in the fastest possible way. American Lamprecht Transport Inc. knows the ways and means and offers you a fully comprehensive service for air freight, from door to door.
For either efficiency or your individual needs, we select the ideal solution for you – because airline, routing and service are critical for the timely delivery of your goods.

For project cargo and special transports such as hand carrier, combined transport ocean freight/air freight, charter, express products, hazardous goods, perishables and cross trade deliveries, our experienced and competent staff are constantly at your side with help and advice.

The speediest means of transport for your goods: air freight

Tuesday, June 19, 2018

About Google adwords

This comes right from Google about using the right keywords  when using your AdWords campaigns:

Keywords are words or phrases you choose when you set up your AdWords campaign. These are terms you think your potential customers are likely to use when searching for products or services like yours.
By matching your keywords with the ads you create, you make it possible for your ad to show when someone searches for similar terms or visits a website with related content.
For example, if you deliver fresh flowers, you could use fresh flower delivery as one keyword paired with an ad promoting fresh flower delivery. When someone searches Google using the phrase fresh flower delivery or a similar term, your ad might appear above or below Google search results, or on other websites related to fresh flower delivery.
Did you know that you can:
reach people who have visited your website or used your app. Previous visitors or users can see your ads as they browse websites that are part of the Google Display Network, or as they search for terms related to your products or services on Google.
Touch base with me if you have an interest in getting more leads!

Talk more soon.


Monday, June 18, 2018

Free webinar presented by WERC and Siggins

A free WERC webinar presented by Siggins on Wednesday, June 20, 2018
2:00 PM ET / 1:00 PM CT / 11:00 AM PT
The webinar will talk about Better Solutions for the New World of Technology-Driven Distribution. Presented by Steve Wilson, Systems Engineer, Analyst and Warehouse Design Consultant, Siggins. ...
See More

Cyber security

The Time for Cybersecurity is Now.  

Cybersecurity threats are more prevalent than ever. Has your organization taken the necessary steps to ensure it is protected from the next malware or ransomware attack? Emerson has put together a comprehensive Cybersecurity Guidebook for Process Control aimed at providing practical solutions to help you assess and reduce your organization’s risk level.

  Adopt a Risk-based Approach to Cybersecurity
A risk-based approach to cybersecurity can help you make strategic decisions based on the likelihood and impact of each vulnerability.
  Tighten System Access
Building a culture of security by creating and enforcing security best practices will help your employees realize they are a crucial part of keeping your operations safe and secure.
  Go Beyond Perimeter Protection
Hackers count on organizations forgetting the backdoors they’ve left open. Using the tools at your disposal, you can shut those doors and lock them tight.
 Attack after attack be prepared!

HIDDEN COBRA, virus from Korea this is important

This report is provided "as is" for informational purposes only. The Department of Homeland Security (DHS) does not provide any warranties of any kind regarding any information contained within. The DHS does not endorse any commercial product or service, referenced in this bulletin or otherwise.
This document is marked TLP:WHITE. Disclosure is not limited. Sources may use TLP:WHITE when information carries minimal or no foreseeable risk of misuse, in accordance with applicable rules and procedures for public release. Subject to standard copyright rules, TLP:WHITE information may be distributed without restriction. For more information on the Traffic Light Protocol, see


This Malware Analysis Report (MAR) is the result of analytic efforts between the Department of Homeland Security (DHS) and the Federal Bureau of Investigation (FBI). Working with U.S. Government partners, DHS and FBI identified Trojan malware variants used by the North Korean government. This malware variant is known as TYPEFRAME. The U.S. Government refers to malicious cyber activity by the North Korean government as HIDDEN COBRA. For more information on HIDDEN COBRA activity, visit

DHS and FBI are distributing this MAR to enable network defense and reduce exposure to North Korean government malicious cyber activity.

This MAR includes malware descriptions related to HIDDEN COBRA, suggested response actions and recommended mitigation techniques. Users and administrators should flag activity associated with the malware, report the activity to the DHS National Cybersecurity and Communications Integration Center (NCCIC) or the FBI Cyber Watch (CyWatch), and give the activity the highest priority for enhanced mitigation.

This malware report contains analysis of 11 malware samples consisting of 32-bit and 64-bit Windows executable files and a malicious Microsoft Word document that contains Visual Basic for Applications (VBA) macros. These files have the capability to download and install malware, install proxy and Remote Access Trojans (RATs), connect to command and control (C2) servers to receive additional instructions, and modify the victim's firewall to allow incoming connections.
For a downloadable copy of IOCs, see:

A cheap SEO company may not be your best choice

This is a great article:

Tuesday, May 1, 2018

Privacy and the new Echo and other devices!

You really should read this article it is a bit scary!

A lot is happening on line and you should try to keep up or have a specialist lead you and guide you. We at can help you!!

Wednesday, April 25, 2018

Bilt Industries and industrial shelving

In the fall of 2004, Bilt Industries, Inc. purchased the Klip-Bilt II® and Quick-Bilt® shelving lines from the Frick-Gallagher Manufacturing Company. Designed at inception to be the leanest viable business in the shelving industry, Bilt is structured to rapidly adjust so as to insulate its customers from market forces.
Galvanized by a stalwart business model, Bilt immediately began carving out a place for itself and earning the loyalty of significant customers. It has since proven more than capable of preserving the high-quality specification that Frick-Gallagher first offered over 70 years ago. The fledgling company proved so successful, in fact, that by 2007 it had already introduced a new line of box shelves. An impressive rate of growth continued to afford Bilt opportunities to diversify. As the decade drew to a close, this manifested in the launch of both an HD modular drawer line and mezzanine construction services.
Today, Bilt Industries has two state-of-the-art roll formers, modernized tooling, and a painting process, known as powder coating, that mitigates its environmental impact. With a new 40,000 sq ft. corporate office/distribution center in the greater Kansas City area, Bilt is well poised to continue realizing its ambitions.

Our Mission: Maintain excruciatingly high product standards, develop personal relationships with our customers, perfect our ability to adjust to market forces, and continue investing capital in cost-abating technology.
The Klip-BILT II® combines rugged industrial strength with powerful ease of assembly. Optimized for both open and closed shelving, this unit is equipped with strongbox front posts that free up space and bolster its load-bearing capabilities. Lickety-Klip shelf clips secure each corner and allow for effortless reconfiguration as your needs change.
A sturdy, dependable compression clip, the Lickety-Klip is designed for holes pre-punched on 1 1/2" centers. Lickety-Klips can be readily deployed at whatever height you desire and, as they're independent of those in adjacent units, can be adjusted without hassle. 
Shelves can be assembled and reorganized quickly using four clips and nothing else; no bolts or tools are required.
Starting with a basic post and shelf arrangement, shelf dividers and drawers can then be added according to your needs. From there you decide on whether you want an open or closed configuration. The former employs side and back cross braces, the latter side panels, back panels, and if requested doors.

Tuesday, April 24, 2018

Walmart and the future

Social Media and applications

  • Walmart is testing a new program in the Lawn & Garden Centers of more than 350 of its stores that outfits store associates with mobile point-of-sale technology to help customers check out and pay for their purchases on the spot, rather than having to go back inside the store to pay, according to a Walmart blog post.
  • Under the "Check Out With Me" program, associates are given cellular devices and Bluetooth printers, the latter so that they can provide customers with receipts, allowing them to leave and carry their outdoor department purchases (e.g. mulch, soil, and flowers) directly to their vehicles.
  • The new service arrives as Walmart continues to expand its in-store Scan & Go mobile checkout offering to more location

More about social media:

  • About 55% of consumers have made purchases via social media channels like Facebook, Instagram, and Pinterest, although 60% have never purchased a product promoted by a social influencer or celebrity, according to the 2018 Consumer Expectations Report from Avionos.
  • The report, based on a survey of 1,409 consumers, also stated that about 66% of those surveyed said that when they browse online, they begin by conducting searches on Amazon or Google, suggesting that major search engines have replaced traditional web browsing practices.
  • Regarding the role of physical retail, about 63% of consumers surveyed said they still prefer to buy big-ticket items like electronics or furniture in brick-and-mortar stores, and 52% admitted to researching these products online using either desktop or mobile devices.

  • Fashion brand Natori deployed Albert, an artificial intelligence (AI) platform that drives autonomous digital marketing campaigns, to drive a 76% surge in social media revenue in six months, according to a press release. The brand's paid social media on Facebook and Instagram rose 18% in return on ad spend and boosted its 2017 holiday-related conversions by 84%.
  • Natori, whose brands also include Josie Natori, Josie and N Natori, targeted the discovery of new audiences on Instagram and Facebook with the Albert platform in an effort to drive visits to its e-commerce site and to increase social media conversions. Natori's data analysis helped the designer to update its content to resonate with changing consumer tastes.
  • Albert boosted Natori's online conversions by 24% in a single month after learning which creative combinations were driving the most conversions among different audience segments. Albert determined that custom carousel ads exceeded benchmarks and recommended that Natori's creative team find new ways to format content for improved performance.
Apps are here to stay and so is social media!

Wednesday, April 11, 2018

New potential business for you

Have you ever thought of owning your own business that can add that little extra every month? Consider becoming a reseller of the universal bottle clip or caddy and potentially make between 200 to 500% margins! Easy to store, easy to ship, take to shows and more visit and contact Kevin for more information! Tell Kevin Joe sent you.

A great product that can be used in several ways such as:

  • Customer appreciation gift.
  • Sales for Girl and Boy Scouts, 4-H, High School events, etc.
  • Offer for sale on the check-out line.
  • Give away at trade shows.
  • Gifts for friends and family.
  • Promotional events.

Universal Bottle Clips also know as The Bottle Caddy are made in the USA by KRS Corporation, LLC in Louisburg KS. KRS has been in business for over twelve years and we hold multiple patents for this and other outstanding products. Our bottle clip is designed to hold a bottle around the neck. Our clips fit 95% or more of the bottles currently used. Our clips come in multiple colors or we can manufacture specific colors for your needs.

Visit and ask for Kevin, tell him Joe sent you.

Thursday, April 5, 2018

A new and neat customer

From the Summer’s Garden offers unusual Studios and Creative Workshop experiences for people to make their own creations.  From the Summer's Garden where you'll find exciting garden inspired Creative Workshops, Studios and Crafts Classes for kids and adults.  

It is time for their 2018 Spring Garden Sale and the marketing theme this spring is Strawberry Garden Time! The marketing focus will be garden related to Mother's Day, Heart/House Imagery, bees and honey with creative workshops.

All sales and function dates are Friday,  Saturday and Sunday starting April 26th and running through May 28th. There will be an Opening Evening Garden Party Thursday, April 26th from 4 to 8 PM. The focus will have Live Music, Food Sampling free craft activity and more.

Come visit us and learn more and enjoy. Please visit and take in the many creations of this great business!

Bilt Industries

A bit about one of our customers:

In the fall of 2004, Bilt Industries, Inc. purchased the Klip-Bilt II® and Quick-Bilt® shelving lines from the Frick-Gallagher Manufacturing Company. Designed at inception to be the leanest viable business in the shelving industry, Bilt is structured to rapidly adjust so as to insulate its customers from market forces.
Galvanized by a stalwart business model, Bilt immediately began carving out a place for itself and earning the loyalty of significant customers. It has since proven more than capable of preserving the high-quality
a specification that Frick-Gallagher first offered over 70 years ago. The fledgling company proved so successful, in fact, that by 2007 it had already introduced a new line of box shelves. An impressive rate of growth continued to afford Bilt opportunities to diversify. As the decade drew to a close, this manifested in the launch of both an HD modular drawer line and mezzanine construction services.
Today, Bilt Industries has two state-of-the-art roll formers, modernized tooling, and a painting process, known as powder coating, that mitigates its environmental impact. With a new 40,000 sq ft. corporate office/distribution center in the greater Kansas City area, Bilt is well poised to continue realizing its ambitions.

Human verses Robot

I am writing this to explain our recent experience at a large box store who I will leave anonymous, We were shopping this large store looking for just a part and we looked and looked. Finally, we found a worker who came up to us and asked us if we needed help and we immediately said yes. My wife and I explained what we were looking for and showed him our defective now crumbling part and he immediately took us to an area, and he found the exact part we needed. The man went on to ask us more questions and we told him more of our problems and he took us to another area to solve those problems. We were set and we left happy.  My moral to this story is, I do not believe a machine could have helped us. I do not believe a Kiosk could have helped us but a human being with knowledge did help us and I hope we never lose track of that. Service in a store be it big or small is a must have if you wish to compete. Go the little extra, show you care because a machine will never care!

Robots are coming, automated check out is coming but that little smile, that final question if you found everything you wanted is priceless.

I say that the suggestive sell by the store clerk or by a salesperson is priceless! Increase your sales by suggestive selling and you might be surprised what you get and find.

More to come soon.


Wednesday, March 14, 2018

A new customer to look at:

In 1979, Ginn Manufacturing was started by Bob Ginn in a small garage in rural Sumner county building tool and utility boxes. Using minimal equipment, much of it homemade, Ginn Manufacturing produced D.O.T required toolboxes for the city of Wichita, KS. and Kansas Dept. of Transportation. In 1984, Bob relocated the business 8 miles north of Caldwell, KS on Highway 49. After relocating, Bob built a 2700 sq ft shop, which was later enlarged to about 5000 sq ft. With the addition of more space and newer fabrication equipment, Ginn Manufacturing expanded their services to include sheet metal silhouette and sign design, which can be customized to any customer's imagination. Experience includes full time truck frame and chassis repair since 1973 for an area including all of Kansas, Oklahoma, and western Missouri.

More to come soon!

Joe Rossini

Thursday, March 1, 2018

The robots are really coming!

This is a neat article:

By Jonathan Wilkins, Marketing Director, EU Automation
From the cute waste collector, WALL-E to the terrifying Terminator, films seem to portray robots similarly — overthrowing humanity. In reality, robots are rapidly appearing in manufacturing facilities, but are they taking over? This article explains how automation is impacting the US manufacturing workforce.
Increased automation has changed the manufacturing industry in the US. Manufacturers are rapidly introducing robotics to the assembly line. In fact, North American companies bought 32 per cent more robots in 2017 than in the same period in 2016.
Manufacturers are introducing robots to the factory to meet customer demands as they can quickly and efficiently complete tasks to increase productivity and help companies remain competitive. As manufacturers rely more on technology, the human workforce will need to adapt to make the most of the new technology available to them.

Worrying Reports

A recent report by the McKinsey Global Institutepredicts that between 39 million and 73 million jobs in the US could be lost to automation.
The actual number will depend on how rapidly the country adopts automation in each sector, how the growing aging population will change demands and how each sector will have to adapt to support economic growth.

Loss and Creation

It may appear that automation will only negatively impact employment in the US. However, reports suggest that the introduction of robotics will create jobs to change different industries.
The McKinsey report implies that around 20 million workers that could lose their job to automation will find it fairly easy to find work in a similar occupation. Those who cannot will have to retrain and work in entirely new occupations.
However, this is not new to us. The workforce has evolved many times to make way for technology. Jobs such as switchboard operators and elevator operators are now obsolete, but people found ways to retrain and find work in other sectors. 

The Types of Jobs

Robots can complete many blue-collar jobs currently completed by humans more quickly and more accurately. Technology optimises production but needs humans to make a difference. There are jobs in a range of industries that require human qualities, such as intuition, creativity and care.
Many manufacturers automate tasks that are repetitive, straining and time-consuming for humans. Instead, the human workforce can move to roles that require more soft skills such as collaboration, communication and problem-solving.
Some people may also choose to move across sectors. As education improves, people will have a wider range of skills that they can apply to roles in different sectors and choose to move around different job roles rather than staying in a similar role throughout their working life.

Monday, February 19, 2018

The e-commerce battle in the food industry is heating up

Competition in the grocery sector continues to heat up as Kroger considers purchasing online wholesaler Boxed.
With the news of Amazon, the world’s largest online retailer, buying Whole Foods for $137 billion last year, the U.S. grocery market looked for ways to compete.  In December, Target announced that they would be buying the same-day delivery service Shipt.
Boxed sells bulk products such as dish soap and chips to customers’ front door. Kroger’s consideration occurs as more shoppers order their products online. The New York-based company is expecting more offers within the next couple of weeks as Morgan Stanley advises.

More to come!

Wednesday, January 31, 2018

The robots are here

Bossa Nova recently unveiled a collection of 6' tall robots that are equipped with barcode scanners and cameras to help manage the 200,000+ products lining Walmart's shelves. In two minutes, these robotic store associates can image 80' of aisles and capture as much as two terabytes of raw data. 

Although the industrial sector has long served as a proving grounds of sorts for technology before it makes its way to the consumer realm, these units are some of the first collaborative robots to go mainstream. Whereas robots have worked alongside humans on packaging and assembly lines for some time, the Bossa Nova units are among the first to make their presence known to the general public.

The precision and reliability demanded in the manufacturing environment helped prepare these robots for autonomously roaming 100,000 square-feet of store aisles – dodging co-workers, customers and miscellaneous objects along the way thanks to its embedded LiDAR system. An internal mapping platform combines with sensors to not only "learn" the store layout, but stop and wait if it crosses paths with a person, or re-route its path if a new display is detected.

The scanning application analyzes shelf depth for assessing inventory levels and proper product placement. The efficient handling or manipulating of such objects is still a challenge for robots, so a human cohort uses the aforementioned information to re-stock shelves and address misplaced items - for now. 

This next level of robotic development could be vital in helping brick-and-mortars keep pace with online retailers. According to a WIRED article, Amazon utilizes up to 100,000 robots to pick orders and bring items to humans for placement in shipping boxes.