Tuesday, December 16, 2014

New Google news

This is new info from Google and as usual it takes constant vigilance to keep up with them.

On-site data that Google might use

On-site data is data that can be retrieved from the analyzed web page and the complete website. According to the patent, Google might consider this information:
  • The frequency of the searched keyword on the web page or website.
  • The location of the searched keyword on the page.
  • The placement of the web page in the structure of the web site. For example, the home page might be regarded as more important than a page the requires several clicks before it can be viewed.
  • How often a web page is linked from other pages of the same website
2. Off-site data that Google might use
In addition to on-site data, Google also uses off-site data to determine the position of a website. Off-site data refers to ranking signals that can be identified without accessing the web page:
  • The number of links to a page or website from other websites.
  • The number of times a web page has been clicked in the search results for a particular keyword.
  • Other statistical data about the relevance of a site.
  • Topical relevance to other sites: if many sites that are relevant to the keyword link to the same site, the linked site becomes more relevant.
  • Authoritative relevance to other site: the number of links to the site can indicate a high authority of the site. Websites with a high level of authority could be trusted more.
  • Web pages that have links from websites with high authority get a higher authority than websites that are linked from sites with less authority.
  • According to the patent, websites with a higher number of links get a higher authority.

Surfing using your phone is increasing tremendously did you know that: "Surfing the web on your mobile phone should be enjoyable and effortless, which is why we’re now helping you find out in advance which websites offer a good experience on mobile devices."Ask me I will give yur web site the Google test it is free!

Google says Penguin to shift to “continuous updates”
"A Google spokesperson has told us that they will now be updating the Penguin algorithm continuously, by optimizing it as they go. [...]

Penguin algorithm updates have historically been processed offline and pushed at a specific point in time. Google would process all the Penguin data offline and then pushed the data live, which would produced change in the search results. [...]

Live changes to the Penguin algorithm seems to imply no more large data pushes for Penguin. "

 Ok more to come later, hope this helps.