WHat about your Brand?

A Manta tip:

Here are 5 branding tips to keep in mind when designing a bold promise to your potential clients and customers:
1.    Bold brand promises are unique.
Your brand promise can NOT be something that your customers automatically expect, like “great service” or “quick delivery.” You need to think outside of the box and make a promise that your prospects are not expecting.
2.    Strong brand promises capture the core benefit you provide the consumer.
It’s essential that you identity the main benefit your customers receives when they do business with you. Once you’ve figured that out, you need to wrap your promise around that essential benefit.
3.    Bold brand promises are simple.
You only have three seconds to convey your brand promise to your prospects, so it’s better to be clear than clever. A confused prospect will never make a purchase.
4.    Bold brand promises are consistent.
You’ve got to be steady, reliable and unfailing when delivering your brand promise. If you’re brand is perky, happy and cheerful, then you’re not allowed to get crabby at your customers. Ever.
5.    Bold brand promises constantly reinforce their message.
Once your brand promise takes hold, you need to make sure that every single interaction that you have with your prospects and customers reinforces your brand promise.

Until next time

Joe Rossini