Friday, October 23, 2015

Guest blog by Randy Rundle

So You Have a Business Website…What Next?

Your business finally has an online presence with your new website. You can’t wait till the end of the month rolls around to see how many visitors your website had. That day finally comes…and the number is 96. You were hoping for three times that. What happened?

Getting a website up and running is only part of the job. You need to make people aware that you have a website and you need to let potential customers know that you have for sale what they are looking for.

So how do you go from the “we have a website” to a report that says you had 488 visitors visit your website in the past month? You need to “submit” your website along with what are called “key words” to all of the major search engines. Then when someone searches for a particular item such as a carrying case for a laptop your site will come up as having that item for sale and a link that will take the person directly to your website. One the person arrives at your website he/she will see firsthand all of the products you have to offer.

Getting your website noticed is what Joe Rossini and his company Rossini and Associates is all about. They will get your website noticed in all of the search engines and include the key words that will draw the traffic to your website. You will then be free to do what you do best, take care of your new customers.

It has been said many times that word of mouth advertising is the best there is. That is still true today. Getting the word out about your company website and what you have to offer is a full time job best left to the experts. It will be money well spent.

                                                                             --Until Next time

Please visit Randy's web page 


Wednesday, October 21, 2015

A time to reflect and to strategize

Today Brenda and I spent quite a bit of time just talking about the business and how we can help our customers more. We researched Pr releases we use and saw the reports and what we decided is yes they are good but we can and should do more and we discussed what extra ideas we were going to employ. We also discussed about our blogging and the latest blog we created for Randy Rundle Fifthaveinternetgarage blog by Randy Rundle. This blog is more progressive, has more pictures, more links, more menu selections and it is in many ways a second website for Randy. This is no easy blogger blog it takes time to make and information and participation by the customer and yes it costs about $1000.00 to make but the payoff will be more participation and visits and eventually more sales. Sales are where it is at so how do we bring you more sales? What I intend to do for you as a customer if you wish it is a coordinated attack like a war campaign. The war has to have ammo and that is a new blog, a touched up social media presence and an updated web site both internally and externally.  The web site must be multi platformed or the big buzz word it must be responsive. You have to be able to see this on your kindle or lap top or I phone and more.So as we think about phase two, phase one is the build up the prelude to war and it is a must. Will it cost, well they answer is ye sit will probably at least $2500 to $5000.00 but it will be worth it and you will be ready for phase two, the attack.

This war starts with a social media barrage, Facebook, twitter, Linked In, Google+ and more. Carpet bomb the playing field abut your new product or your new website, or blog and tell the world. Thousands will see or hear about you all at once on day one! Follow this up in late day one or early day two with an on line pr release that also tells the story to many more new potential readers about your new idea or product. Make sure that on Day one through day two that your internal keywords are new and ready to go and then change them and get them ready for day four which is to submit them to thousands and thousands of directories and search engines. Let the Googles of the world and others know about you and have them look at this updated web site. So as we get close to the end of that first week, a lot has happened, A new updated look and feel, a neat new blog and now you start to get some results.

Well this is just the start of my battle campaign for you and yes it does cost but what does an ad or two in a magazine or newspaper or a tv spot cost...a lot more.  More to come soon.

Joe R

Market or die!

Tuesday, October 20, 2015

What can I do for you!

I am often asked what can I do for a company and I say:

  • I can create a web site for you
  • I can host your new web site
  • I can offer e-mail
  • I can offer spam and virus protection
  • I can create a responsive designed web site
  • I can make sure all the right SEO programming for the web site is in place
  • I can market your web site to the world
  • I can offer video services
  • I can offer social media marketing for you
  • I can make expanded blogs for you and then keep them updated
  • I can give you expanded reporting
  • I can do your adword campaign for you
  • I have content writers if you need them
  • I can submit you to the main search engines
  • I can submit you to the top directories
  • I can make a logo for your business
  • I can offer you consulting
  • I can make special programs on the web to make you just a bit different
  • I can buy a domain name for you
  • I can create and teach you how to run an e-commerce web site
  • And a lot more!!!

Monday, October 19, 2015

Can you identify web visitors??

Identifying Website Visitors: The Naked Truth (Part 1)

The Net-Results website gets a lot of traffic from people who would like to identify individual website visitors.  Search phrases such as “identify website visitors” and “track individual web site visitors” bring traffic to us on a daily basis.  We find that many people are searching for a solution that will tell them the email addresses (or names & phone numbers) of each person that visits their website.
This post is the first in a series that will explain exactly what is and is not possible when it comes to identifying and tracking visitors to your website. Having personally built popular software for identifying website visitors I have at least one truckload of experience in this area, maybe more depending on the size of your truck.

What’s Not Possible
A universal truth:  No legitimate software or service in existence can identify the names, phone numbers or email addresses of each visitor to your website.  I know, I know.  That sucks.  Very disappointing.  But that’s absolutely the way it is.  Let me show you why this is the case.
Think about your computer.  Where in it would you find your email address?  How about your name and phone number?  The first place that comes to mind is your email program like Outlook or Entourage.  Another place where your name may be found is in the operating system itself.  You may also have look in the various documents you’ve created.  Here’s the deal: The code used to build web pages is not technologically capable of accessing information stored in these places.  Web browsers like Internet Explorer, Firefox & Safari are specifically designed to not allow access to the information stored in other programs.  You can’t build a web page that sorts through Outlook contacts, Word documents or operating system settings without the user’s permission.  It’s not only a question of ethics, it’s also just not possible without tricking the user into downloading something sneaky.
“But what about cookies?” I hear someone asking.  No, cookies cannot provide this kind of information either.  Many people have the mistaken impression that they can but they cannot.  Web developers use cookies to store pieces of information they already know.  Cookies cannot discover new information, they can only store known information.
That is the bottom line.  End of story.  But wait…
There is one kind of program that’s capable of digging around in your address book or elsewhere to find email addresses and other contact information.  It’s called spyware (I’m sure you noticed that I said no legitimate software can identify each visitor to your website).  Spyware can probe various areas of a computer and “phone home” with all the dirt it digs up.  You won’t find anyone openly selling this kind of software because it is only used by criminals and spammers (if there’s really a difference there).  But alas, even spyware has its limitations.  In order to use spyware to get at sensitive information you first have to trick someone into installing it on their computer.  Your mileage may vary, but I’m not predicting success in identifying all of your website visitors in this manner.

Ok can you id website visitors? Yes the easiest way we know is to put in a reason to sign up into your website such as an email list, a coupon, get basic information, have someone call you....that will get you names that are genuinely interested. Some reporting software can tell yu a lot about yur visitors but in my estimation cool info but not enough.  OK More to come soon.

Joe Rossini

Monday, October 5, 2015

Twitter up or twitter down?

Businesses Of All Sizes Can Try Out The Twitter Buy Button

By: Chris Crum | Staff Writer

A lot more businesses are about to have access to the "Buy Now" option on Twitter, potentially ramping up opportunities to makes sales directly from tweets.
Is a Twitter buy button something that you're interested in using or at least experimenting with? Let us know in the comments.
Twitter has been dabbling in ecommerce for a fairly long time at this point, but has yet to offer a widespread way that any business can set up a buy button for selling items directly from tweets. Sure, they've made announcements about such features, but only a select few have really gotten to take advantage.
While the functionality isn't going to be immediately available to all, the company finally announced a much bigger push that will greatly expand it to businesses of all sizes. The company is integrating Buy Now with Bigcommerce, Demandware, and Shopify to enable new businesses to sell through Twitter. The partnerships are powered by the recently announced Stripe Relay.
Stripe announced earlier this month that it partnered with Twitter and other companies to offer an API for stores to publish their products and enabling apps to read them. Relay seeks to make it easier for developers to build mobile ecommerce experiences and for stores to utilize them. Store provide product info to Stripe via its dashboard, API or by linking their existing ecommerce system.

 "The goal for all our commerce initiatives on Twitter is simple: make it as easy as possible for businesses to connect directly with, and sell to, customers on Twitter," said Nathan Hubbard, Twitter's VP of Commerce. "With Buy Now, businesses can drive more conversions and remove much of the friction in the mobile purchasing process. Today, as we begin rolling out to a wider group of platforms and partners, people will have even more opportunities to discover and purchase products from the brands they love on Twitter."
"Over the last year, we've built commerce solutions that connect customers and brands like never before," Hubbard adds. "This includes making it possible to buy products right from a Tweet, load offers directly to a credit or debit card, and browse or shop collections of products without leaving Twitter. As we continue to develop new products and expand the ecosystem of platforms and partners in the social commerce space, we can help even more brands and customers connect on social and mobile."
Bigcommerce merchants can choose to include Buy Now on regular and promoted tweets, and when a customer purchases via Twitter for the first time, their payment and shipping info is saved so they can buy and confirm with two clicks for future purchases. Orders made on Twitter go to the Bigcommerce control panel for standard order processing.
"Twitter's Buy Now allows brands to offer in-the-moment purchasing experiences for repeat and net new customers without leaving the Twitter platform," says Bigcommerce's Tracey Wallace in a blog post. "For retailers, this increases product discoverability, offers improved ROI for social media efforts and increases brand awareness among Twitter's 316 million monthly active users."
 "Up to this point, most brands have been unable to serve immediate click-to-purchase opportunities to those customers without forcing them to redirect to another site," Wallace adds. "Now, Bigcommerce merchants can collapse the purchasing funnel, offering in-the-moment buying experiences right when and where potential customers are considering them."
Demandware's enterprise customers can install and configure the Buy Now cartridge within their implementation. Merchants can share a Buy Now enabled product link through either an organic or promoted tweet, and when the user clicks, they'll get additional product info and begin the transaction. The order is sent to the Demandware Commerce Cloud for inventory verification, order calculation, placement, etc. When a product is enabled for purchase, users can retweet the buyable URL.
"This is an incredibly exciting time in the retail industry, and one of profound change," says Demandware's Senior Vice President of Worldwide Marketing, Elana Anderson. "The surge in mobile commerce, new transactional platforms, alternative payment types, shared economy applications and innovations in fulfillment are just some of the things providing retailers with opportunities to grow their business. The result of these many advancements is that the consumer has gained more control over her own destiny including discovering new passions and products in places.(like Twitter) not directly controlled by the retailer. This democratization effect is disruptive but represents enormous upside for retailers who embrace it to become what our CEO Tom Ebling calls 'connected brands.'

I believe Twitter has its nitch and I am going to try to use it.

More to come