On-site data that Google might use
On-site data is data that can be retrieved from the analyzed web page and the complete website. According to the patent, Google might consider this information:2. Off-site data that Google might use
- The frequency of the searched keyword on the web page or website.
- The location of the searched keyword on the page.
- The placement of the web page in the structure of the web site. For example, the home page might be regarded as more important than a page the requires several clicks before it can be viewed.
- How often a web page is linked from other pages of the same website
In addition to on-site data, Google also uses off-site data to determine the position of a website. Off-site data refers to ranking signals that can be identified without accessing the web page:
- The number of links to a page or website from other websites.
- The number of times a web page has been clicked in the search results for a particular keyword.
- Other statistical data about the relevance of a site.
- Topical relevance to other sites: if many sites that are relevant to the keyword link to the same site, the linked site becomes more relevant.
- Authoritative relevance to other site: the number of links to the site can indicate a high authority of the site. Websites with a high level of authority could be trusted more.
- Web pages that have links from websites with high authority get a higher authority than websites that are linked from sites with less authority.
- According to the patent, websites with a higher number of links get a higher authority.
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Google says Penguin to shift to “continuous updates”
"A Google spokesperson has told us that they will now be updating the Penguin algorithm continuously, by optimizing it as they go. [...]
Penguin algorithm updates have historically been processed offline and pushed at a specific point in time. Google would process all the Penguin data offline and then pushed the data live, which would produced change in the search results. [...]
Live changes to the Penguin algorithm seems to imply no more large data pushes for Penguin. "
Ok more to come later, hope this helps.