Thursday, November 19, 2015

Did you know?



Save Money by Refurbishing Old Furniture
Your commercial space makes a lasting impression on your customers. Great lighting, great d├ęcor and good quality furniture are all important in making your commercial space appear organized and in good taste.  Areas that play a key role in making impressions among your business partners and clients include:
·         Corporate office complexes
·         Conference rooms
·         Hotels
·         Executive suites
·         Restaurants
·         Apartments
·         Lobbies or greeting areas
·         Hospitals, clinics and doctor's offices
·         Senior living facilities
·         Retail spaces
This is why you need a commercial furniture repair and refurbishing company to keep your furniture in great shape and quite affordably. Furniture with heavy wear, water damage and deep scratches can be reworked to look new again. Furniture pieces like desks, conference tables and cabinets among others can be refinished. Whether you want to change the look of an entire office or a few furniture pieces, commercial furniture refurbishing can handle these changes.

Visit www.proseinc.com for more information about refurbishing your old business furniture.

Tuesday, November 17, 2015

More Google stuff

"A theory: The next Google Penguin update, expected to roll out before year’s end, will kill link spam outright by eliminating the signals associated with inorganic backlinks. Google will selectively pass link equity based on the topical relevance of linked sites, made possible by semantic analysis.

Google will reward organic links and perhaps even mentions from authoritative sites in any niche. As a side effect, link-based negative SEO and Penguin “penalization” will be eliminated."

New Bing tool.....
 "we are happy to announce the general availability of the Bing Mobile Friendliness Test Tool and also would like to dive a little deeper into the more specific factors that determine mobile friendliness and provide more understanding how these factors impact your site."


On Twitter, Google's Gary Illyes confirmed that Google does not index content that is hidden in a JavaScript array. Google said similar things before. If important parts of your content require JavaScript, you might want to reconsider your website design. What does this mean??? it means that many of us in the past stuffed the internals of program such as a slider with code etc, now this is not quite as effective.

Paid search marketing is a quick and easy way to get listed on Google and other search engines for the keywords that are related to your business. Unfortunately, paid search marketing is also very expensive. Search engine optimization (SEO) can help you to save money while getting more targeted visitors at the same time.
You can waste a lot of money with AdWords
What is the difference between SEO and paid search marketing?

SEO (search engine optimization) concentrates on the regular "organic" results on Google, Yahoo, Bing, and other search engines. If your website is listed in the regular results, you don't have to pay for each click.

If you use paid search marketing to advertise your website on search engines, you pay for every click. Your website will appear in the "sponsored results" section of the search results page.

Organic SEO provides lasting results

Paid search marketing is great because it provides quick results. You will get the first visitors minutes after the launch of your paid search campaign. Unfortunately, you won't get any more visitors as soon as you stop paying.

To achieve high rankings in the organic search results, you have to develop good web pages and good links that point to your site. It takes much longer to get high rankings with SEO. Fortunately, most websites keep their rankings for a long time.

In the long run, SEO is a much better value than paid search marketing. If you have a business that is meant to stay, SEO is the way to go.

More to come soon.........

Friday, November 13, 2015

The value of an internal title tag

Correctly Using the TITLE Element
For maximum effect, the should be no longer than 60 characters (including spaces)</b> and have correct grammar. Be sure not to abuse this element by "stuffing" it with keywords. This increases the chance of search engines banning your webpage and simultaneously decreasing the likelihood of catching the visitor's attention—neither of which are a good thing!</p> <p> In search engine terms, the <title> element is said to carry significant weight, meaning that words appearing in this element have a significant importance. Given that this element carries so much weight, it should accurately describe the contents of the webpage while still containing your target keywords.</p> <p>  </p> <p> <b>To ensure that this element does not get buried by HTML & JavaScript code, it should be located at the very beginning of the <head> element.</b></p> <p> The title is probably the most important part of your site to evaluate, as it is the most frequently searched component by search engines, and should state exactly what your site is about, without use of any superlatives. To get high rankings, the title must include your most important keywords. Example of a Title: "Dave's Interior Designs - Decorating the Inside of England's Homes".</p> <p> Given that search engines place a great degree of emphasis on the <title> tag, many people assume that using more than one tag will increase their ranking. This is not true, even though many spammers continue to use multiple tags.

A well-constructed page should contain ONLY one tag, which should be the very first tag inside the tag.
Search engines can easily detect the use of multiple tags and have been known to ban Websites that employ such spamming methods!

More to come!

Tuesday, November 10, 2015

What makes a good web site

6 Essential Ingredients for a Great Website Design

Your website is the online representative of your business and brand. With the millions of people using the internet to access information, you cannot afford to neglect the importance of a good website design.

1.      Polished logo

Your logo is the permanent image that your audiences will use to identify your business. You should get a professionally designed logo that is located prominently on your website. You should use a high-resolution image of the logo in each web page. You can also add a link to your home page on your logo to help visitors get back to the home page for easy navigation.

2.      Avoid clutter

The best performing websites today are the ones without clutter, good use of white space and concise messages. When confronted with too many options, the brain is unable to process information properly and this is why visitors often navigate away from website that are cluttered with too much information and ads. Do not have too much visual clutter like graphics and animations to draw the visitor’s attention away from your call to action.

3.      Use color

The colors you use on your site enhance your brand imagery and also create a great user experience. Neutral color palettes are great for a modern and elegant appearance, especially for corporate websites. Your color palette should complement your logo and your other online marketing materials. Choosing the right layout of colors should help guide visitors to the most important parts of your website.

4.      Good quality photography

There is no doubt that you have to invest in professional photography for your website. Internet users do not like generic photos as it gives a generic impression of your company. It can also misguide the visitor about the quality of the products displayed in the poor quality picture. You can opt to purchase professional stock photos that provide an emotional connection with the written content.
5.      Every page is a landing page
Do not assume that all your visitors will land on your home page first. You should design every page as a landing page. Include key information in all the pages in your website instead of the home page only.

6.      Responsive website design

Cross browser and device compatibility is necessary nowadays when people are accessing the internet through laptops, desktop computers, tablets and smart phones among others. There are so many browser and operating system options. You should ensure that your website works well regardless of the device or browser it is opened with. A great user experience leads to more time spent on your website and eventually a high conversion rate.



More to come!

Wednesday, November 4, 2015

The importance of social media



Make Social Media Part of Your Internet Marketing Campaign
It is impossible to talk about internet marketing today without mentioning social media. These platforms are very crucial in the internet environment with sites such as Facebook passing the one billion users mark. Many people today use these forums to access information through what is shared on links. Social media is here to stay and you should join the bandwagon as well.
Importance of social media for internet marketing
Social media pages are great for businesses as they have a significant role in enhancing a company’s brand. You can open a profile in various websites to increase your brand’s visibility and use these pages as tools for connecting with your audiences and building professional relationships as well. These days, simply having a website for your business is not enough and you should extend your digital storefront to social media pages.
With this platform, you can get up close and personal with your target audience and this makes for a great marketing tool. You can receive comments from consumers on social media posts and interact with them through these remarks. You can also follow conversations and updates on these forums to get insights into the lives of your target audience, which can help you adjust your product or marketing strategies.
Another great thing about these pages is that you can respond to problems immediately and manage your brand reputation online. Many people today take to platforms such as Facebook and Twitter to spell out their frustrations about products and services. This gives you the unique opportunity to respond to problems immediately based on the feedback you get from your online audience. Your customers will appreciate this customized approach and you can develop a loyal following.
Social media management
Not all social media networks work the same way. If you want to fully exploit all that these platform offers, you should consider social media management service. A dedicated team will work on ensuring your pages are always up to date and responding to your online clientele while you focus on running the business. Social media sites can be quite engaging and you may need to update your posts daily, if not hourly!