Monday, August 31, 2015

Google Is Implementing A Major Change On Tuesday

By: Chris Crum | Staff Writer

Google is continuing its efforts of driving nails into Flash's coffin. In June, the company announced it would start automatically pausing Flash in Chrome in an effort to save the battery life of users' computers and improve performance. The company announced this week that this functionality will begin rolling out on Tuesday, September 1. With this in mind, there are some things that advertisers need to be aware of.
Are you happy to see Flash on the way out or is Google going overboard? Share your thoughts in the comments.
Over the course of the past few years, Google has been giving advertisers tools and encouraging them to use HTML5 for their ads so they can reach more audiences across devices. There are several ways that advertisers who use Flash can transition to HTML5.
For one, Google announced back in February that AdWords would begin automatically converting Flash to HTML5, but this only works with eligible campaigns. Google talks all about eligibility guidelines in a help document here. They actually have a tool called Swiffy, which helps you test whether your ads can be automatically converted.
Advertisers can also create HTML5 ads with Google itself. It has an AdWords Ad gallery that lets you create a Lightbox ad from existing HTML5 templates and get custom ad ideas on your site's content and style. You can also download Google's Web Designer, which is a free HTML5 authoring tool for building ads for uploading to your Google Display Network campaigns.
Additionally, Google's DoubleClick Studio lets you browse HTML5 templates and build your own ads using the company's template database.
Finally, you can simply upload your own HTML5 ads.
"Whichever tool you choose, we recommend you take advantage of our best practices for building compelling display ads so you can reach prospective customers across all the browsers and devices they use," Google says.
You can find those here.
As September 1 approaches, Google is urging advertisers to identify any Flash ads in their account that aren't eligible for automatic conversion and to convert them to HTML5. The deadline is approaching.
Advertisers can see in their AdWords reports whether or not ads were converted. Just segment the ad table by devices. If you see mobile or tablet impressions for a Flash ad, it was converted. Google noted when it first announced automatic conversion it would begin providing a notification on all converted Flash ads in late 2015.
Google doesn't allow Flash ads that don't support the clickTAG variable, which is the tracking code Google assigns an individual ad and allows it to register where the ad was displayed when it was clicked. It says that on any click, the ads should redirect to the URL specified in the clickTAG argument, and there should be any other redirection in between. Note that the variable name has to be spelled exactly like "clickTAG" with the upper-case TAG and no space.
Google has been doing everything it can to help phase out Flash for years. As mentioned, this is only the latest nail in its coffin. Early this year, the company announced that it is now defaulting to the HTML5 player on the web for YouTube embeds, moving to iframes. Additionally, it announced the deprecation of the old style of Flash embeds and Flash API.
Additionally, on the organic SEO side of things, as a result of Google's mobile-friendly update in April, Flash content can now cost in you in search rankings.
As the company tells webmasters in its mobile SEO guide, "Avoid common mistakes that frustrate mobile visitors, such as featuring unplayable videos (e.g., Flash video as the page's significant content). Mobile pages that provide a poor searcher experience can be demoted in rankings or displayed with a warning in mobile search results."
Google has of course been warning against this for years.
All the way back in 2013, the company said this in a Webmaster Central blog post: "Many websites embed videos in a way that works well on desktops but is unplayable on smartphone devices. For example, if content requires Adobe Flash, it won't be playable on an iPhone or on Android versions 4.1 and higher."
"Instead of using a proprietary video player or putting content in unsupported formats, we recommend using HTML5 standard tags to include videos or animations," Google says. "For animated content rendered using Flash or other multimedia players, consider using HTML5 animations that work across all web browsers. Google Web Designer makes it easy to create these animations in HTML5."
Of course, Google isn't the only one encouraging people to move away from Flash. Bing is also moving to a more mobile-friendly search environment. Facebook's security head recently called for the death of Flash after recent vulnerabilities came to light, and last week, Amazon announced that it is no longer accepting Flash ads (also as of September 1).
Last month, we looked at a report from Sizmek, which found that advertisers are still running a ridiculous amount of Flash ads despite the fact that they default to static displays on mobile devices, which likely means fewer clicks. You can read about that here.
Are you still using Flash in any way? For web content? Ads? If so, what is keeping you from moving on? Let us know in the comments.
Chris Crum has been a part of the WebProNews team and the iEntry Network of B2B Publications since 2003. Follow Chris on Twitter, on StumbleUpon, on Pinterest and/or on Google: +Chris Crum. View all posts by Chris Crum

Tuesday, August 25, 2015

SEO or paid search what is best?

In the long term, SEO is better because it delivers lasting results( By Axandra)

Paid search marketing is great because it provides quick results. You will get the first visitors minutes after the launch of your paid search campaign. Unfortunately, you won't get any more visitors as soon as you stop paying.

To achieve high rankings in the organic search results, you have to develop good web pages and good links that point to your site. It takes much longer to get high rankings with SEO. Fortunately, most websites keep their rankings for a long time.

In the long run, SEO is a much better value than paid search marketing. If you have a business that is meant to stay, SEO is the way to go.

In the short term, SEO is better because you are forced to improve your website

If you use paid search marketing, your website will get visitors because you pay for them. With SEO, you get website visitors because your website is good.

If you use SEO to promote your website, you are forced to optimize your web pages: the content, the usability, etc. Although this requires more work, your website and your revenue will benefit greatly from these changes.

Google AdWords is better if you need immediate results

Paid search marketing on Google AdWords and other sites is great if you have the money and if you need website visitors now.

If you want to get high rankings that last without paying for every single click, use SEO to promote your site. In the long run, SEO has a much better return-on-investment.

I believe in a total philosphy, submit to the search engines and directories, do pr releases, write blogs, do social media and maybe yes do some paid Google Adwords.  Together put all of it into the mix and you have or should have success!

More to come!

Thursday, August 20, 2015

Why are we using such slow broadband in many places in the USA?

Why is the Internet slow and costly in the U.S.?
Patrick Marshall
By Patrick Marshall
In Tokyo, Seoul, and Hong Kong, residents get bidirectional, gigabit Internet for less than U.S. $40 a month. On the other side of the globe, Parisians have a similar deal, though their upload speed is only 200 megabits per second (and much of the rest of France isn't so lucky).
Most of us in the U.S. would be happy with half that bandwidth — even as we accept paying twice as much as Internet subscribers in Asia and Europe. In Seattle, I pay Comcast nearly $67 per month for a 50Mbps (6.2 megabytes per second — MBps) connection.
So why is broadband such a bad deal in the U.S.? What gives?
The answer lies at the uneasy intersection of technology and politics, and the story begins in 1984, when Congress passed the Cable Communications Policy Act (more info). At the time, of course, personal computers had only recently been introduced and the public Internet didn't yet exist. (The precursor to the Internet — ARPANET [more info] — was carrying messages between university and government researchers and had been doing so since 1969.)
In those days of dial-up connections, legislators probably had no inkling that most consumer broadband Internet service would eventually travel over cable-television lines. Their primary concern was bringing some order to the burgeoning cable-TV markets, ensuring both competitive pricing (via deregulation) and standards in programming. Government had some say in the matter because the private-sector companies' cables had to traverse public property. But there was a long debate over which government agencies would implement the act: federal, state, or local?
Congress cedes cable access to local control
The Cable Communications Policy Act of 1984 gave municipalities primary authority to grant and renew franchise licenses for local cable operations.
Generally, communities have given cable companies access to public property in exchange for agreements about such things as programming and access to residences and businesses in specified areas.
It also meant that cable service would vary widely from one community to another.
In some cases, cable companies were granted exclusive rights to a particular region. But even without exclusivity, the first company to reach an agreement with a community generally became the sole provider because of the high cost of laying new cables. Competitors faced the daunting task of quickly making their own agreement with a local government and then carving out enough subscribers to pay for the huge investment.
And then the cable companies got lucky. Use of the Internet exploded, and low-bandwidth messaging became high-bandwidth streaming entertainment. With customers demanding faster Internet connections, cable immediately had a clear advantage over dial-up, DSL, and other types of Internet connections — it offered both speed and broad coverage.
That gave cable companies a huge customer base they didn't have to acquire. Moreover, the cable companies weren't providing content; they earned their money from the connection to the Internet, not from selling streaming entertainment to customers. That meant that the cable companies had little incentive to improve service.
Municipalities try to cash in on broadband
Frustrated by the lack of competition and the quality of service provided by cable companies, some communities opted to use their own infrastructure to provide Internet service.
In 1999, after a storm wiped out much of its communications infrastructure, the small town of Bristol, Virginia, built its own fiber-optic network for internal city government communications. In 2003, the town expanded that network to provide Internet service to the entire community. The nonprofit Optinet company formed by the city now offers broadband services to other communities in southern Virginia.
In the years since Bristol launched Optinet, more than 130 communities — mostly smaller towns not well served by cable companies — have followed suit, providing services over city-owned fiber or cable infrastructure. Some large cities, too, have shown interest in providing Internet service to their citizens.
Cable companies respond by going up the chain
Not all public services have succeeded. The island city of Alameda, California, for example, adapted its fiber-optic infrastructure to provide cable-TV and broadband Internet to local residents. The service proved popular but faced a full-scale marketing campaign by the only other significant local service provider, Comcast. Eventually, the city gave up the service, handing it over to … Comcast.
Concerned about the growing municipal-broadband movement, cable companies appealed to a higher authority. As reported in a Center for Public Integrity article, the companies began an aggressive lobbying effort directed at state legislators. And they were surprisingly successful.
As noted in an Ars Technica story, 20 states have passed laws that ban or limit the ability of municipalities to offer their own broadband services.
Why would states want to do this? Much of the reasoning seems implausible. For example, South Carolina State Senator Thomas Alexander stated that communities need to be protected from overspending on projects (as reported in a ComputerWorld story).
There is likely another agenda. The pre-emptive laws pushed by cable companies have, in many cases, been drafted by the American Legislative Exchange Council (ALEC), a conservative advocacy group.
Noting that a growing number of cities are providing broadband services themselves, the organization's website argues that "ALEC disagrees with [the practice] due to the negative impacts it has on free markets and limited government. In addition, such projects could erode consumer choice by making markets less attractive to competition because of the government's expanded role as a service provider."
And why would markets be less attractive to competition if a city provides broadband? Opponents of public broadband would argue that cities can always deliver the service at a lower cost.
FCC takes a (small) stand on public broadband
In February 2015, as the Federal Communications Commission issued its ruling in favor of net neutrality, it also issued a less-noticed ruling that allows communities to build their own broadband networks. The ruling was in response to petitions by two cities — Wilson, North Carolina, and Chattanooga, Tennessee — that had already established municipal broadband but were barred by state law from expanding into neighboring communities.
The FCC's authority to trump state legislatures was found in a provision of the Telecommunications Act of 1996. Section 706 states that the commission should regularly determine "whether advanced telecommunications capability is being deployed to all Americans in a reasonable and timely fashion." If the commission finds barriers to broadband deployment, the law directs the commission to "accelerate deployment of such capability by removing barriers to infrastructure investment and by promoting competition in the telecommunications market."
At this time, the FCC ruling applies only to the two petitioning cities. But proponents of municipal broadband will undoubtedly use it to challenge pre-emptive laws in the 20 states that have them.
Not surprisingly, those opposed to municipal broadband are already fighting back. In May, the state of North Carolina filed suit in the U.S. Court of Appeals for the Fourth Circuit to overturn the FCC's ruling. "Despite recognition that the State of North Carolina creates and retains control over municipal governments, the FCC unlawfully inserted itself between the State and the State's political subdivisions," North Carolina Attorney General Roy Cooper wrote to the court (see Scribd. post).
Local governments still face daunting costs
Even if the FCC's position is upheld and all U.S. communities are free to launch their own municipal broadband services, there are still significant hurdles. Just as the costs of installing cable still deter other private companies from competing against established providers for municipalities, the task of finding sufficient capital is even more daunting.
The city of Seattle has been trying for years to set up a municipal broadband service. A just-released study commissioned by the city, however, determined that the city would have to invest $480 million to $665 million to achieve the service levels it needs to make the service viable. The report also found that the service would have to acquire 40 percent of the city's households and charge at least $75 per month — a rate higher than that charged by existing broadband providers for the same level of service.
"It presents too much risk to the city," stated Michael Mattmiller, the city's CTO, as reported in a post. Mattmiller said the city was going to explore other options, including possible partnerships with private-sector partners.
Ultimately, public broadband might require help through federal grants or subsidies. But the focus for those funds will be to provide or extend broadband service to underserviced communities — primarily rural areas.
Another way that cities and towns are expanding Internet access is via wide-area, public Wi-Fi. It doesn't provide the bandwidth and speed of broadband, but it's often free. Most of these services use a public/private partnership — a company provides the technology, and the city pays a fee.
The only solution is public action. For the U.S., faster and cheaper broadband Internet service will come only with broadening competition — in all forms: DSL, wireless, satellite, and so forth. If having a choice is important to you, I suggest actively supporting local, state, and federal laws that create a level playing field — and opposing those that don't.
If you're interested in more information and ongoing news, a good resource is Community Broadband Networks (site), a nonprofit project of the Institute for Local Self-Reliance funded by the Media Democracy Fund, the Ford Foundation, and the Open Society Foundation.

Tuesday, August 18, 2015

How can you compete with the big box stores?

You can compete with big brands if you do it correctly

Smaller websites can be quicker than big brands. Big companies often take months to change something on their web pages. There are several things that you can do to compete with large brands:
  • Use better and more targeted keywords that attract better customers.
  • Make your web page titles and descriptions more attractive so that searchers click on your site in the search results.
  • Improve your website navigation so that searchers find things more quickly on your site.
  • Offer something that the big brand does not offer. This can be personal support, better customer service.
I can not tell you how many times some customers simply walk away from their website offering nothing,  No service no extras nothing. You must use yur social media, your e-mail newsletters, your blogs, give things away and see how your rankings will soar.

Let us see if anyone is reading... If you send me an e-mail to tell me your web site, I will look at it for free and give you my honest opinion of your web site and what you may want to do to update it.

Ok lets see:)

First page rankings on Google

Everybody knows that it is important to be listed on Google's first result page. However, how important is it exactly? How many clicks do the different positions on the first result page get and how much is a top 10 ranking worth in dollars?

The distribution of clicks on the first search result page

Optify click distribution data
Optify published a study that shows the distribution of clicks on the first search result page. According to their data, the number one result receives 36.4% of the clicks and the last result on the first result page gets 2.2% of all clicks.
According to their data, 60% of the clicks go to the top three. The first result page gets 89% of all clicks. Ranking first on the second page has some benefits because there's a slight bump for position eleven (2.6%, the first result for page two) over the last position on page one (2.2%, position ten). The next highest click through rate (CTR) on result page 2 is 1.5%. All other positions have lower CTRs.
BrandSoftech click distribution data
BrandSoftech published statistics based on the analysis of 63 websites that received 5,357,519 clicks from 29,327 different key phrases typed into Google. According to their study, the top result receives 38.19% of all clicks while the last listing on the first result page gets 2.59% of all clicks.
AOL click distribution data
Some time ago, AOL accidentally published the search data of 650,000 AOL users. That data also revealed how often the different search results were clicked. According to the AOL data, the top result gets 42.13% of all clicks and the last result gets 2.99% of the clicks.
Cornell click distribution data
The Cornell University conducted a user-behavior study focused around search behavior specifically on Google. They used an eye-tracking study of a sample of undergraduate students to determine clicks and attention distribution. According to their data, 56.36% of all clicks go to the top ranked website. The last result on the first result page gets 2.55% of all clicks.
All studies show that it is very important to be listed on the first result page and that the first result gets the majority of clicks:

Tuesday, August 11, 2015

News about the new Android M operating system

This is a very interesting amounbt of information provided by one of the top anti virus systems on the market. I hope you like it:

Google is changing

By Chris Crum

Tuesday, August 11, 2015

As I'm sure you've heard, Google is going through some major changes in in structure. Google itself now has a parent company. Even after sleeping on it, it's still sinking in. Many, many businesses rely on Google for their well-being in part if not almost entirely in some cases. It's worth considering how the new structural changes might impact everyone else going forward.

First things first. In case you missed it for some reason, Google announced Monday afternoon that it has formed a new company called Alphabet, which will be a parent company to Google, among other things. Instead of Google being the parent to all of the company's endeavors, Google will sit alongside some of those under the bigger umbrella of Alphabet.


Larry Page will no longer be the CEO of Google. He'll be the CEO of Alphabet with co-founder Sergey Brin running it alongside him as President. Executive chairman Eric Schmidt will now hold that role for Alphabet instead of Google. CFO Ruth Porat will hold that role for both (Google is after all still the main moneymaker here). Longtime Google exec Sundar Pichai becomes the new CEO of Google.

Alphabet includes: Google, Calico, Nest, Fiber, Google Ventures, Google Capital, and Google X, which includes things like Glass, self-driving cars, Wing (drones), Robots, and Internet balloons. These are to all be operated separate from one another instead of all being under Google itself. Google as a company still includes the core search and advertising business as well as Android, Chrome, YouTube, Maps, etc. Presumably it will retain Gmail, Drive, Cloud Platform and various other Google-branded web-related products. For most businesses and consumers, it doesn't sound like much will change on the surface.

But just because there won't be any obvious changes on the surface, that doesn't mean the rest of us won't feel the effects from the move to Alphabet going forward. Everybody relying on Google products, like search, advertising, YouTube, apps, etc., now get to experience all of these things under new leadership.

Pichai has been with Google since 2004, and is the obvious choice to take on the new role. He has led efforts from Chrome and Chrome OS, Google Drive, Gmail, Google Maps, and Android. As of this past October, he has been Product Chief at Google. At that point he reportedly took over Google Research, web search, Google Maps, Google+, advertising, commerce, and infrastructure.

In the announcement, Page had this to say about him:

This new structure will allow us to keep tremendous focus on the extraordinary opportunities we have inside of Google. A key part of this is Sundar Pichai. Sundar has been saying the things I would have said (and sometimes better!) for quite some time now, and I've been tremendously enjoying our work together. He has really stepped up since October of last year, when he took on product and engineering responsibility for our internet businesses. Sergey and I have been super excited about his progress and dedication to the company. And it is clear to us and our board that it is time for Sundar to be CEO of Google. I feel very fortunate to have someone as talented as he is to run the slightly slimmed down Google and this frees up time for me to continue to scale our aspirations. I have been spending quite a bit of time with Sundar, helping him and the company in any way I can, and I will of course continue to do that. Google itself is also making all sorts of new products, and I know Sundar will always be focused on innovation—continuing to stretch boundaries. I know he deeply cares that we can continue to make big strides on our core mission to organize the world's information. Recent launches like Google Photos and Google Now using machine learning are amazing progress.

In other words, Sundar is taking the reins, and Page won't be as hands on with Google and all the things that have the ability to directly affect your business, though he'll still be there for guidance as needed. Also, Pichai and crew already have some unspecified new products in the pipeline (When doesn't Google have new products in the pipeline?). It wouldn't make a lot of sense to speculate on just exactly how things are going to be different under Pichai's direct leadership, but change is change, and businesses are likely to feel the effects in one way or another. Probably many ways.

At the end of the announcement, Page listed the things he's excited about, and one of these is "making Google even better through greater focus".

Monday, August 10, 2015

New Google update coming soon!

From Google:

When we launched Google+, we set out to help people discover, share and connect across Google like they do in real life. While we got certain things right, we made a few choices that, in hindsight, we’ve needed to rethink. So over the next few months, we’re going to be making some important changes. Here’s more about what you can expect:

A more focused Google+ experience
Google+ is quickly becoming a place where people engage around their shared interests, with the content and people who inspire them. In line with that focus, we’re continuing to add new features like Google+ Collections, where you can share and enjoy posts organized by the topics you care about. At the same time, we’ll also move some features that aren’t essential to an interest-based social experience out of Google+. For example, many elements of Google+ Photos have been moved into the new Google Photos app, and we’re well underway putting location sharing into Hangouts and other apps, where it really belongs. We think changes like these will lead to a more focused, more useful, more engaging Google+.

Using Google without a Google+ profile
People have told us that accessing all of their Google stuff with one account makes life a whole lot easier. But we’ve also heard that it doesn’t make sense for your Google+ profile to be your identity in all the other Google products you use.

So in the coming months, a Google Account will be all you’ll need to share content, communicate with contacts, create a YouTube channel and more, all across Google. YouTube will be one of the first products to make this change, and you can learn more on their blog. As always, your underlying Google Account won’t be searchable or followable, unlike public Google+ profiles. And for people who already created Google+ profiles but don’t plan to use Google+ itself, we’ll offer better options for managing and removing those public profiles.

You’ll see these changes roll out in stages over several months. While they won’t happen overnight, they’re right for Google’s users—

Friday, August 7, 2015

Just me talking....

This has nothing to do with SEO or web stuff but something about what I like and that is solar power. I have the beginnings of what is called a solar system that will be used by me to light several lighta in my office and maybe a fan or two. I need to revive some solar panels from the embrace of vines:( I need to wash them and then I will hook them back up test them and then hook them into my main power cable going into the house. Bottom line is to be back to around 500 watts of solar power feeding into a solar controller feeding into an inverter then feeding into my lights.  This is basic but I will add to it. My next goal is to get to 1000 watts. I want to feed it all into a power panel that will then tie into our normal power once the batteries are flat and the battery system automatically shuts off and the normal KCPL power takes over.  Yes this is going to take time but I am going to do it.

OK well there, nothing to do with web stuff just me talking:)

More to come.


Wednesday, August 5, 2015

words of wisdom

You can save money  or you can make money and that is the difference between doing a web page on your own or having a professional create it.

Joe Rossini

Tuesday, August 4, 2015

Going solar! (Sort of)

This has nothing to do with web pages but I like it and it is a passion of mine and that is to play with solar power and emergency back up power. I am slowly building a grid fall back system as I can afford to and have the time. What is grid fall back you ask? It is using solar panels, batteries and an inverter to drive up back up lights, fans, radios and more. I can now light up my basement and several key lights up stairs when power is down but these appliances will be eventually tied into a power panel downstairs with breakers that will have a switch over device once the batteries get flat and the panel switch over will switch those appliances over to regular power. Once the batteries go back to a good charge state, the switch will take us back to solar.  OK will I save a lot? Probably not but I will have total peace of mind that when the power goes off, I will still at least for a while be humming along.

Until next time...

Think when you buy and do you really save money going cheaper?

I wonder when a potential customer becomes lost when they buy from another and say it was price only. Yes you were good, yes I liked you and yes trusted you but their price was $100.00 less! OK what did they lose for a mere $100.00?? Was the company a legitimate company doing business as a web company or were they a free lancer who use to work for a big company that starts with an S because they were recently let go.You were simply a way to pay a bill until they found another job maybe with a company in KC that starts with a C. When said free lancer gets that job, you are now forgotten because they are too busy with their new job to care. Many of us have gone through this and it is up to you to make the choice to go with a company with almost twenty five years of web experience or to choose a few dollars now for a big headache later when you need a change or a new widget or something.  Just something to thnik about.


Joe Rossini

Monday, August 3, 2015


At the pace most Americans live at today, stress is more than an inconvenience; it’s  a serious health issue.  It’s serious because it has proven to be a factor in a number of physical and mental illnesses and conditions, such as heart disease, diabetes, headaches, depression, gastrointestinal disorders and even Alzheimer’s disease and dementia.  Finding a way to cope with stress and reduce its negative effects on your health should be a priority in everyone’s lives.
One simple and practical way to do this is to practice meditation.   When some people hear the word “meditation” they automatically connect it with eastern religions, primarily due to the influence of Maharishi Mahesh Yogi who popularized the concept of Transcendental Meditation in the late sixties and early seventies.  Practitioners went through a ceremony at which they were given a “mantra” to repeat and focus on during their meditation sessions.
In the 21st Century, meditation has become much more mainstream and practitioners can be from any background or faith or no faith at all. Simple meditation does not require any religious affiliation.  Meditation is as simple as breathing and that’s because it involves how you breathe.  It doesn’t require any special words or phrases, nor does it require any special kind of equipment.  There is no expense of any kind involved in meditation.
Meditation involves two things – clearing your mind and controlling your breathing.   Part of the reason stress afflicts so many people is that as a culture, we feel the need to multi-task.  If we aren’t immersed in two or three things at the same time, we feel as if we aren’t being productive.  Consequently, are brain is working at high speed overdrive.  When you meditate, the first step is to clear your mind.  Many people who are beginners at meditation experience something called “monkey-mind”.  Random thoughts seem to just appear in your consciousness.   When you meditate, the way to deal with this is by letting thoughts go.  Don’t focus on any of the thoughts that come into your head; just let them go. Some people compare it to lying on your back in a field and looking up at the clouds.  The clouds never linger.  They move in and out of your field of vision.  This is basically the same principle when you clear you mind.  Simply let the thoughts pass in and out of your consciousness.
One thing you will focus on, however, is your breathing.   Simple meditation involves slow breathing in and out through your nose.   In your head, count one on the in breath, two on the out breath, three on the in breath, four on the out breath…and so on till you get to ten.  When you reach ten, start over – one on the in breath, two on the out breath and so on.   Should you have a bout of “monkey mindedness” during your breathing and you lose count, simply start at one again.
Ideally, you should try to meditate for at least fifteen minutes, but even two to three minutes can help.  Sitting at your desk at work, when you feel your stress level rising, do a short meditation and you’ll feel a sense of relief.  The short term benefits of meditation range from reduced blood pressure,  reduced muscle tension to an overall sense of well-being.  Long term, many of the illnesses and afflictions mentioned previously can be avoided or the effects minimized.   Give meditation a try!  You have nothing to lose and something very important to gain – good health!