Web security

Phishing is a form of identity theft that is done on the Internet. It generally comes in the form of a pop-up window, instant message, chat-room message, or email that tricks the user into submitting personal information. The information is then used to steal the user's identity. Knowing how to prevent phishing will allow you to avoid this fate. The following is a guide on how to prevent phishing. This article is from WIKIHOW

1. Be alert for spam messages.
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   • Do not reply to emails that request financial information, even if it appears to be from a trusted source.
   • Do not reply to emails from unrecognized senders.
   • Phishing attempts are not likely to be personalized.
   • Do not open any links in suspicious emails, instant messages, or chat-room messages.
2. 2
   Only communicate personal information over the phone or through a secure website.
   • Secure websites are indicated by a lock on the browser's status bar or the prefix "Https://" instead of Http://. "
   • It is safe to give personal information on the phone only if you initiate the call to a secure phone number. For example, it is best to call a number located on your bank statement rather than a number that you were asked to call in an email.
3. 3
   Never use email to share personal information.
   • Even if you know the recipient of an email, unauthorized individuals may be able to gain access to your or the recipient's email account.
   • Individuals with advanced technical skills can intercept your email.
4. 4
   Avoid using email on public computers.
   • Information from an email is temporarily stored on a computer's local disk and can be retrieved by another user if it is not properly deleted.
5. 5
   Do not click anything in pop-up windows.
   • If your browser has a pop-up blocker, enable it.
   • Do not copy any website addresses from a pop-up window into your browser.
   • A legitimate enterprise will never ask you for your information in a pop-up window.
6. 6
   Use security programs to protect your computer.
   • Use a spam filter, anti-spyware program, ,anti-virus program, and a firewall. These can be obtained from a software retailer or on the Internet.
7. 7
   Check your credit report and financial statements regularly.
   • Make sure that no unauthorized transactions have been made and that all items on your credit report are correct.
   More to come!

   
   

   See ya soon!

   
   

   Joe Rossini

Have you ever wanted to tell a salesperson to go away?

Well, here's your chance!

Less than a year ago we created a new website for one of our valued customers. He took advantage of the web marketing and website suggestions we had for him such as:

• New, modern, website layout and design
• Standards compliant website
  
• New researched keywords
• Specials and news on the website
• A shopping cart for most requested products
• Targeted search engine submits
• Social media pages and links (i.e. Facebook, Twitter, etc.)
• Blogging
• Expanded visitation reporting
  
• **feel free to add anything I forgot**
  

As soon as his new site was put into place, he immediately started getting leads from the site and increased sales.

Today, when I checked in to see how things are going, I received this quote from him:

Hello Joe,
I'm busier than a one legged ass kicker.  Sales thru November exceeded all
of last year.  Not ignoring you, just don't have time now. 


Bud Thurston

In other words, the new website has had such an impact that he told me to go away, at least until after the holidays!

If you would like to join him, and someday tell me to "go away," call or email me now for details!

Knowledge is power!

Reporting for your web site is very very important! Who visits, when, where did they come from, how long did they spend on site these are just some of the advantages that my company can offer you!

Here are few specifics:

Hundreds of traffic statistics.  

• Extremely detailed search engine marketing information.  E-mail alerts upon user-definable traffic levels.

Real-Time Reporting

• Get hundreds of statistics in real-time.  There are no logs to read. 

Comprehensive Search Engine Marketing Features

• • Referrals and search terms are tracked from hundreds of search engines.
  • Tracking is by site and by page for better optimization analysis.
  • See your site's link popularity on top search engines.
  • See your search engine rankings for your search terms on top search engines.  Compare these to your competitors.
  • Research potential click fraud by seeing repeat clicks by IP address, country of origin and more. 
  
  And much more..... It is easy to set up and you get a password and user name to use anywhere you can access the net.
  
  Ask me how we can help you!!!
  
  Until next time...
  
  
  Joe Rossini
  
  
   

Do you want to market to a specific area ?

Target your ads locally

Set your ads to appear only to people searching in a particular city, region or country. Now it's easy to target online customers within 20 miles of your front door or across the world.

I can help you do this!  Is there a cost?  Of course there is a cost but if applied and managed properly, it will easily pay for itself. You have a new store opening in a new city...advertise to that city only!  You have a new product that is a specialty product for an area, advertise to that area.

Add a powerful reporting system and track those sales and the success of yur marketing guru :) (ME).

There are many ways to advertise to a location.  Give me a try and see what I can do for you!

Until next time!

Joe Rossini

Important security warning!

From Brenda Rossini

With the holiday online shopping season, the opportunity for phishing schemes is ripe, and there are plenty of people just waiting to steal your information .... if you're not careful. We are seeing the phishing email schemes proliferating quickly.

What is phishing? In a nutshell, it is a way for criminals to trick you into revealing your online user name and password information by making an email look just like the real thing, and getting you to click on their links. Some examples we've seen include:

• Fake email from Amazon reminding you to track a package, and giving you a tracking number
• Fake email from PayPal, informing you that you just made a large payment (which you know you have not made)
• Fake email from eBay reminding you to make a payment for a purchase (which you have not made)
  

Always the "give away" is that the links given in the email don't go to the service being spoofed. Usually you may be more careful, but during the holidays if you do a lot of shopping online like I do, you may briefly panic and follow one of the links without thinking about it. And, you may even end up at a site that looks just like the real thing. Then, the trap is set ... if you enter your user name and password, the criminal has your information.

And, they are good at it. Usually the phishing email looks just like the real thing: The appearance, wording, logo, link text, everything. If you compare the real thing side by side with a phishing email, you can't tell the difference aside from the fact that the links don't go to the right place.

So, how do you protect yourself? The solution is simple. First, ALWAYS go to the website for any online shopping service before checking account status or purchases by typing the URL directly into your browser (i.e. paypal.com, amazon.com, etc.). That way you KNOW that you are on the right website. Don't be tricked into following suspicious links, or responding to purchasing notices by clicking a link in an email.

Happy Shopping!

--
Brenda Rossini http://www.rossini.com

Let me bring you leads!

It has been a while, I have been working hard for my customers who I help get leads for. I said get leads not get ranked but get leads! What would you rather have if you payed me $500.00 a month? Would you like to be ranked high in the search engines but not get much play or calls or would you want that phone ringing and your e-mail buzzing and leads coming in? I say that most if not all would say....give me leads!!!! Leads can be turned into sales. Yes it is good to have visitations to a web site but if you do not use it correctly then you waste the leads! Yes you can do your own Google Pay Per Click and save a few dollars but how many times have I seen how that company or person spent hundreds if not thousands of dollars and did not get a return on investment. I can run your campaign and get you click thru's and conversions. You are not an SEO expert, you are an expert in the business you run or have so why try to be. I say allow an expert to drive leads and visitations and PR releases and mini ads and take care of your social media while you do what you do best...run your business!

Our plans start at $200.00 per month, so if you want leads, what would it cost you to hire a salesperson or to advertise in a publication or on the radio? Give us a try!

Until next time.

Joe Rossini

Let us share leads!

I know a lot of yu are in to network marketing or are part of a lead sharing group, I want to see if maybe some of you would like to share leads here? Here is my first try...
Give me a valid lead for someone looking for a web site or to update their web site or web marketing and I will give you a free submission to over 1 million search engines and directories and make you a  small mini ad on a local on line news source for you.
Send me your response to jrossini@rossini.com and please refer to my blog.

OK lets see what happens!

Talk later

Joe R

Sales tips!

Sometime it is good to just share sales marketing tips. 

• Do you capture e mail leads for later use or marketing?  You should, we can help you for a very small fee.
• Do you have a blog? A blog can make you look like an expert and by your words prove it. People will come back to hear more and someday become a customer.
• Have you made a Facebook fan business page yet? Facebook  is still very powerful with almost one billion customers, you should have one of these to tell the world who you are and what you do!
• How about a Google+ business page?  Yes not as popular but frankly it is Google so you should have one.
• Do you use Linkedin? I highly recommend you do.
• Have you ever had a new product and wanted to push it out to the world? An on-line PR release can do this.
• How about using and putting ads in some small on line publications that can be city specific.
• Do you submit your web site to the main search engines on a regular basis? You should.
• Do you change your content on a regular basis? The search engines love new content.
• Have you thought about taking hold of your web site by having CMS content management programing capability. This is so neat and really gives you control

Well these are just a few things you can do and guess what, I can do them all for you.  Let me know if you want help or are thinking of being more proactive on the web. I can certainly help you.

Until next time

Joe Rossini

Tablets on the rise

A snippet about tablets as posted by CNET,

The cannibalization of PCs by tablets is not just a figment of your imagination, and can be substantiated by hard figures. Well, at least according to the numbers made public by Nvidia at a conference call with analysts. Nvidia is a chip maker that churns out GPUs, Graphics Processing Units, as well as mobile processors used in tablets and smartphones.
Nvidia Chief Executive Jen-Hsun Huang pointed to how 30 percent of Nvidia's revenues now come from non-PC chips, which is a huge increase from 3 percent just three years ago. Seen in that context, it would appear that the popularity of tablets is increasing at the expense of the PC.
Huang believes that consumers who have previously opted for cheap PCs will instead buy a tablet. "A great tablet is better than a cheap PC," says Huang. Of course, an alternative reason could be users are increasing adoption of tablets to complement their PCs.
Huang considers the release of Windows RT to be a monumental event for the PC industry. The company is making a renewed push into PCs with the release of Windows RT. As noted by CNET, Microsoft's Surface tablet uses its Tegra chip, as do Windows RT devices from Lenovo and Asus.

What Google likes

Two pieces of information that I just read that as I have been saying and saying is very important:

The things that haven't changed with Google are keywords and backlinks. Both of these are still important though Google is becoming more intuitive, so if you're searching for keywords you may also want to search on a variety of terms for one keyword. As an example, the term "mobile phone" is also cell phone, iPhone, Droid, etc. Google is using a much more human touch to searches and they know that users don't always pop the exact keywords into a Google search. They'll pop in the keywords they are accustomed to using. When you're creating your keyword list, it's not a bad idea to expand the list to include this user terminology.
Content, Content, Content
The next piece of this new SEO world is content. You hear it all the time -- in fact some may think that this piece of website optimization has been a bit belabored. We know that we need to create helpful, unique, insightful content but more often than not, we just don't know how. Or we create a few posts and think, "This is great!" then the idea well runs dry.
Let's face it, when you have to generate content it's often not an easy process. Additionally, we all have other things to do like run a business, write the next book, or just have a life. The payoff however, is huge. Consider this: you wouldn't want to share anything that wasn't helpful, right? Why would you expect your readers to be any different? So incentivize your readers by offering them content they can't wait to share. This will really help to beef up the backlinks to your website.

Keywords and research takes time and thought and great content just does not pop onto the screen.  We can help you in both areas!

Until next time!

Joe Rossini

Do you want leads and sales and good rankings?

Do you want to get leads and sales?

Not ready to spend more than $10/day on your business and would like to take it rather slow? We understand. Target up to 10 carefully chosen keywords and watch your website climb to the top positions week after week.

• On-Site SEO Optimization
  Preparation of your website for search engines. Let your website and search engines speak the same language!
  • Website analysis and keyword research
  • 10 keywords website source code and navigation optimization
  • Google Webmaster Tools & Google Analytics setup
  • Sitemap.xml and robot.txt installation
• Search Engine Submission (manual)
  Get indexed fast: manual submission to Web 2.0 & Social Media websites
  • 40 Search Engine Submissions
  • 50 Social Bookmarking Submissions
  • 300 Major Directory Submissions 
  • Incoming Link Building, Monthly (manual)
    100% tested & proven way to beat your competition and stay at the top. More references - better results!
    • 25 One Way Backlinks off PageRank (PR) 4-8 Authority Websites
    Linking reports are available upon customer's request from our Live Customer Service Department
  • Custom Blogs and Articles, Monthly
    Give search engines what they want: new links to your site - every month. More content our beyond your website!
    • 1 SEO Customized Custom Article Written, monthly
    • 15 Article Submissions to Top Article Websites, monthly
    • NO BLOGS AVAILABLE IN THIS PACKAGE
  • Local Map Listings on Google, Y! & Bing
    Dominate top of search engines with map & phone number for local searches
    • Setup and optimization of Local Business Listings (LBL) in:
    • Google Maps;
    • Bing (MSN);
    • Yahoo;
    • Facebook Business Profile Creation
    • Local Business Listings "Push to the Top" Optimization
    And more how much you say? How about just $599/mo. with a one time set up fee of $500.00!
    
    You want leads? You want to be seen in the search engines?
    
    e-mail me a jrossini@rossini.com for more information about this program!

Posted by Joe Rossini at 9:34 AM

What the future holds in web site creation

Web creation is on the move again, it is changing again.  What do I mean about this? I mean that more new and exciting changes are on the way such as responsive design! What is responsive design you ask, well that is the new programming that will make a web site fit multiple platforms such as a laptop, a tablet and yes even that little droid phone.  Well about that Android, well the pages are kinda small but it does work!

Brenda my wife and programmer has been working with the new normal now on the web and it is not as easy as it seems.  There are or will be some limitations such as you might be limited to a point on the design and the look and feel. We expect the limitations to go away in the future but for now they are there.

What we do like is the total portability it gives a company, you can see them everywhere! More and more people are using tablets and thus creating for a tablet is important. Again size restrictions and some design restrictions are there but you can still make a really neat web site.

As far marketing, all the same internals apply so not much change there. You still need keywords, a good title, a great description, alt tags, an internal site map and more but that is for another blog. Marketing is still just that, do not forget to toot your horn.  Remember to use social media too, it is still very powerful. I favor LinkedIN for business but many do not, I am biased.

OK enough for now, have a great day.

Joe Rossini

I love this article!

I love this and boy have I seen it over the years and I bet you have too.

Visit this link: http://freelancefolder.com/client-untruth/

We are Rossini Management Systems, Inc!

Need a web site? We make them and have for 18 years! Need hosting? We offer it? Need web marketing? Yes we know SEO! Need a content management software? We have two! Need a On Line PR release to go to hundreds of thousands of people? We can deliver it! We are Rossini Management Systems, Inc!

Need content written? We can do it!
Need video taken? We have a great video service
Need an advertising program for new brochures and marketing material? We can do this both in print and on-line!

Eighteen years and cooking, we are Rossini Management Systems, Inc.!

Adding a new product!

I am pleased to announce that my company has been accepted by Zix Corporation a market leader in e-mail encryption services as a reseller. 

ZixCorp distinguishes itself through easy-to-use email encryption that embeds security; the strength of its customer base which includes the most influential healthcare, financial and government organizations; and the world’s largest community of shared email encryption users

More to come soon! 

The new web page!

I can not tell you how much web page design has changed since 1995 and when we all thought that blinking text was way cool! How about the ability to link to another URL! Getting into Yahoo and Lycos was a breeze back then and Google was far into the future! Yes things have changed from the good old days. Now we have Cascading style sheets, we have underlying CMS databases, we have e-commerce and so much more.  Now the web is morphing again into web pages that can be seen on a tablet or an I phone or Android and more. This programming is not like it use to be.  This programming takes time and effort and yes thought. If a client says wow me, you can do that with traditional html but will it work on an phone? The new programming is not or doe snot offer as much room for flashy at least not yet but it does allow for cross compatible browsers and devices.  The choice is yours, Flash use to be the next best thing, it is now going away but not yet dead. Table programming use to be the way to program and now well it is several generations of programming behind.  My point is if you want a web site done right, choose a professional service that will ask you the right questions and make the correct decisions for your business.

Enough for now! Until next time.

Joe Rossini

E-mail does it still work?

The post office our dear old friend just announced another price increase effective January 1, 2013. This increase will effect all of us that still use stamps and snail mail for anything. Years ago I was around when e-mail became popular and wow it did not take long for it to really impact our thinking.  We for the first time could send a message so fast to anywhere in the world and get a reply back sometimes in seconds! How awesome was this new medium and frankly it has changed the world as we know it.  Do I think the post office will go away....no not soon but perhaps someday yes. Is e-mail still as powerful as it was when it first started?  I say yes and still it's importance grows. I know we have social media now and all those ways to communicate but to me an e-mail is fast and painless. I do believe e-mail will continue to evolve and heck you now have or can get video e-mail and secure e-mail and more.  So my thinking is right now, today, e-mail is a tremendous asset to your business and you can benefit by using it.

A word to the wise, do not spam, use a respectable service like Constant Contact if you want to send out a lot of e-mail. Have a program that captures e-mail addresses for you.  Once a person signs up, they are now an official opt in potential e-mail client. Use these lists, they can be important and can be a source of tremendous sales.

Until next time!

Joe Rossini

You must be involved

What I can not understand is that when you sign up with a vendor to do your web site then you just walk away then you are going to get what you deserve. If you do not take time to invest in what may be one of the biggest single investments in your business then you can not reap the true benefits that you can and should get.

Be involved, work with your vendor and then you should get what a web site is designed to do and that is to brand you and bring you exposure.

Another customer testimonial

Well you work hard very hard and often even though you do a great job sometimes customers just will not say it but this one did and I am so proud of Brenda who created the web site for him.

I had wanted a website for my heating and cooling business for some time.  The equipment brand I sell has a dealer site available that I could have used, but it is focused more on the brand name and not so much on the dealer.  I wanted one that would focus more on my company than the equipment I sell.  I thought I would just create my own website and even bought a domain name through Go Daddy.  I quickly figured out it was more difficult and time consuming than I thought.  When Joe called me, it came completely from out of the blue.  But I'm sure glad he did.  All I had to do was feed him information that I wanted to be in my website and his company did the rest.  In less than a month they had me on the web.  I am very happy with the site created for my business and would definitely urge others to have Joe and company create one for them. 

 

Charlie Adamson

Adamson Bros. Heating & Cooling

Ottawa, Ks.

www.adamsonbros.com

Is Facebook relevant anymore?

I must say I was a happy warrior for the Facebook fan page and business page potential but not anymore.  I have to say the more I get on the more I see that posts are no longer business type ads but almost all personal.  I know that there are many very good Facebook pages out there but are we really looking anymore?  I think that Facebook is still a neat medium to touch base with friends and such and it does a great job at that. As new studies show however, sales are not really being made on Facebook and I see a definite shift to LinkedIn and even Twitter.  I believe that the shine has come off of Facebook and a new moon is rising on both Twitter and LinkedIn and who knows maybe something else just over the horizon.

So where do you go to make sales and make a name for your company?  There is no substitute for having a kick ass website! As much as people have tried to bury web creation, having a website is still a must.  Also I now believe that having a web site to work on multiple platforms is also a must. I am not saying that we create all the time for all the platforms but we are really trying now to move in that direction.

Have you also thought of an e-mail capture capability tied to a nice e-mail blast capability?  Let your contacts know what you are doing all the time and then when you think you done it too much do it again!

So what do you think?  Write me a comment and let me know.

Until next time.

Joe Rossini

Does social media lead to sales?

This is a neat article that quotes a recent survey that shows that e-mail and search engine marketing is still king when it comes to leads!

Social media posts don’t lead to sales

A new report suggests less than 1% of transactions stem from social links.

Zak Stambor

Managing Editor

Social media barely registers as a source of sales for either new or repeat buyers, according to a new report from Forrester Research Inc.
The report, “The Purchase Path of Online Buyers,” finds that less than 1% of transactions for new and repeat customers can be traced back to social links.
To reach that conclusion, Forrester worked with e-commerce technology provider GSI Commerce Inc. to analyze 77,000 purchase paths taken by new and repeat shoppers prior to completing their purchases on the sites of GSI retailer clients in April.

25% of Criquet’s new customers stem from Google

The finding is curious given that an accompanying survey of 5,778 consumers conducted in 2011’s third quarter found that 48% of consumers agreed with the statement that social media posts are a “great way to discover new products, brands, trends or retailers,” and 40% agreed that posts are a “great way to discover sales and promotions.” Moreover, 17% said that they have bought something based on a friend’s post.
The report suggests that even though consumers say they are interested in using social media as a product discovery tool, that doesn’t mean they will click and make a purchase after reading a post right away. "We've known for awhile that Facebook hasn't been a direct sales channel for most companies and it never will be," says the report's author, Sucharita Mulpuru-Kodali, vice president and principal analyst at Forrester Research. "Hopefully we can put that conversation to rest now. But there are interesting opportunities to leverage Facebook to amplify a brand or a product, or to drive traffic to image sharing sites like Pinterest which seem to have more engagement from a shopping perspective." Those efforts, she says, require a longer measurement period to understand their impact. The analysis covered two weeks in April.
The purchase path analysis found that many consumers’ purchase paths are multifaceted. That is, consumers interact with multiple marketing channels, such as e-mail, display ads and paid search ads before making a purchase. 33% of new shoppers interact with two or more trackable touch points before making a purchase. That percentage shoots up to 48% for shoppers who end up buying at a site where they had previously purchased, the report says.
New customers have fewer touch points because many of them are what Mulpuru-Kodali calls “spear fishers,” that is, consumers who look for a specific product or brand via a search engine or by directly visiting a retailer’s site. When they find what they’re looking for, they click and buy. That’s why the most common ways those shoppers arrived at their purchase were direct visits (20%), organic search (16%) and paid search (11%). The final interaction for those first-time shoppers who had multiple touch points were the same as those with one touch point, but at lower percentages. Those were direct visits (7%), organic search (6%) and paid search (6%).
E-mail is a far more important marketing channel for repeat customers, the report finds. In fact, 30% of repeat customers made their purchase after interacting with an e-mail—13% did so after reading the e-mail and 17% did so after seeing the e-mail and interacting with other forms of marketing, such as display or paid search ads. Other common touch points for one-click buyers were direct visits (20%), organic search (6%) and paid search (5%). The final interaction for those repeat shoppers who had multiple touch points were display ads (13%), direct visits (10%) and organic search (4%).

A big security hole in Explorer!

Read this please!

Yet another zero-day exploit targets IE

Microsoft Security Advisory 2757760, dated Sept. 17, warns of a newly disclosed IE vulnerability that could allow remote-code execution — which means an attacker could take over a targeted PC with the same rights as the current user. (This type of threat is why we recommend setting up a non-admin account on the PC you use most of the time.)
According to the advisory, Internet Explorer 10 (included with Windows 8) is not threatened. But that caveat is irrelevant because few Windows users are running Win8 for any purpose other than testing the new OS.
What to do: Here, in a nutshell, are your options:
1) Use another browser. Until Microsoft releases a patch for this new threat, simply do all your Web browsing with Firefox or Chrome — and make sure they’re fully updated.
2) Remove Java. If you must use IE, ensure that Java is fully disabled or not installed. I discussed this in my Sept. 6 Patch Watch column.
3) Use the Enhanced Mitigation Experience Toolkit. If you can’t operate without IE and Java, Microsoft’s EMET software can help. A RationallyPARANOID blog has a helpful how-to guide for installing EMET. Brian Krebs also has an excellent post on using the toolkit to protect IE.
Look for more on EMET — what it is and how it protects you — in next week’s regularly scheduled Patch Watch. And if Microsoft releases an out-of-cycle IE update before then, I’ll let you know. In the meantime, keep an eye out for a soon-to-be-released Microsoft fixit for Internet Explorer; it should provide protection until a patch is ready. I’ll post an update in the Lounge when it’s released.
Susan Bradley is a Small Business Server and Security MVP, a title awarded by Microsoft to independent experts who do not work for the company. She's also a partner in a California CPA firm.

A neat testimonial from Tom Rambo

I am humbled by this testimonial:

Details of the Recommendation: ""Commitment to excellence" isn't a term I toss about casually. That's why when I say that Joe Rossini has made a commitment to excellence to his customers the benchmark of his career, it's because I've observed it. During our years together at Sweda, International, Joe was among the top salespeople in the country. As Major Account Manager in Kansas City, Joe opened new business with such well-known national companies as Hallmark, AMC Theaters and Dickinson Theaters. For over 20 years, Joe has combined his commitment to excellence with a strong entrepreneurial spirit to grow his company, Rossini Management Systems, specialists in Internet web page design, maintenance, hosting, and search engine optimization into one of the premier services of its kind in the Midwest. I would recommend Joe and his company to anyone needing web-related services." 


What can I say, I feel good about this!

Joe Rossini

Internet Cert advisory on Internet Explorer

Please read this:

National Cyber Awareness System

US-CERT Alert TA12-262A
Microsoft Security Advisory for Internet Explorer Exploit

Original release date: September 18, 2012
Last revised: --

Systems Affected

     * Microsoft Internet Explorer 7
     * Microsoft Internet Explorer 8
     * Microsoft Internet Explorer 9


Overview

   An unpatched use-after-free vulnerability in Microsoft Internet
   Explorer versions 7, 8, and 9 is being exploited in the wild.
   Microsoft has released Security Advisory 2757760 with mitigation
   techniques.


Description

   Microsoft Internet Explorer versions 7, 8, and 9 are susceptible to
   a use-after-free vulnerability. This vulnerability is being
   actively exploited in the wild. At this time, there is no patch
   available for this vulnerability. End-users can mitigate the
   vulnerability by using Microsoft's Enhanced Mitigation Experience
   Toolkit.

   Additional mitigation advice is available in the MSRC blog post:
   "Microsoft Releases Security Advisory 2757760" and US-CERT
   Vulnerability Note VU#480095.


Impact

   A remote, unauthenticated attacker could execute arbitrary code,
   cause a denial of service, or gain unauthorized access to your
   files or system.


Solution

   US-CERT recommends Internet Explorer users read Microsoft Security
   Advisory 2757760 and apply mitigation techniques such as using the
   Microsoft Enhanced Mitigation Experience Toolkit.


References

 * Microsoft Security Advisory (2757760)
   

 * MSRC Blog: Microsoft Releases Security Advisory 2757760
   

 * Download Microsoft EMET 3.0
   

 * US-CERT Vulnerability Note VU#480095
   

A neat e-mail tip

This is short and sweet a great tip from Manta:

Use the F Pattern

Did you know that most people read their emails in an F pattern? To increase the effectiveness of your email call to action (CTA), place your most critical content starting from left to right, then from top to bottom. This ensures that your readers see the CTA, which means higher probability of conversion.


Some people say e-mail is dead, I say use all methods of marketing including e-mail and you will find success!


Until next time


Joe R

Web marketing part 2

Web marketing is an art it is an acquired taste and it takes time to learn and be good at it. I believe you have to work on it and work on it and work on it and then you continue to work on it. I have and can say been very successful at bringing leads to companies, one of my older customers I have brought over 1,6 million visitations and I am quite sure hundreds of thousands of dollars in sales.  However there are those frankly that I flopped on. It is not easy to say that you have not succeeded but I have missed occasionally. If anyone tells you they have a 100% hit rate, well just walk away.  OK, but I will of course dwell on those that were successful and why and what you and maybe I have to do for your web campaigns.

1. You do not know where you are going until you can track to see if your campaigns and your marketing is working so I very much recommend a very good reporting program.  At the very least use Google Analytics,  this will give you a good shot at seeing what pages are being visited and where the traffic is coming from. If you are concentrating on sales in the Midwest United States, the reports should show you that they are coming from there. The reporting will tell you some neat things like time spent on site, pages that they spent the time on and maybe if you are lucky, what company came to see your web site! I use a neat program called Hitslink and I recommend it but it is not free so if money is important, go with the free Google program. I recommend you track every page and if your marketing company is any good they will give you monthly reports to let you know that what they are doing is working.  Better yet, you look because you are the one paying for the service and maybe just maybe that company may not be telling you the whole truth.
2. I like to use all types of marketing and branding to sell my products but recently a salesperson told me that they were going to spend thousands of dollars on putting ads in a magazine (old line advertising). I mentioned let me do a PR release on line hardly cost you a dime and it might hit millions of people but no much interest for him to do that . I just do not understand companies that even today are afraid to use the tremendous power of the web.  Yes I say use traditional marketing but from now on it is the web that will drive sales and marketing and those companies that will succeed will be those that spend their money on the net!

OK, next article on web marketing later this week and remember, if you need help just ask me I have over 30 years of marketing and sales and web marketing experience!

Until next time

Joe Rossini

made my day

This was sent by a customer and made us feel good.

Brenda….it’s a good thing you are not here right now because I would give you a big hug.  Tell Joe not to feel bad, because I would hug him to if he was here too!

Looks great!  I will look at the text and everything else on Monday for a tiny bit of fine tuning, but the layout is wonderful!  Thank you!

Bilt Industries of Belton Missouri signs new web contract with Rossini.com

We are proud to announce that Bilt Industries of Belton, Missouri signed a contract to have our company update and refresh their web site. Bilt sells industrial shelving and is a fast growing company here in the greater Kansas City area. We are pleased to call Bilt a customer!

Joe Rossini

Your web marketing plan

Fall is coming, the holidays approach and several things start to happen on the web and in your business, if you are in retail, things start to pick up, if you are in other businesses things may start to slow down. I have found that once you push into November things slow down a bit, people are thinking holidays and vacation and of course money to be spent on Christmas or other holidays.  What should you do with your web site?

1. First get a web site check up to see if you can stretch every little drop out of it. Check your keywords. Update some of your content, it is content that should be changed often, the search engines love it. With just some of those changes you may get higher rankings in the search engines.
2. Add a blog, and yes I know you say you don't have the time but you do have enough at least once or twice a week to talk about your business or share some information.
3. If you do not have a business page on Facebook add one, it will give you a little bounce in the search engines and also help your branding and again let people know about you and your company and products. Oh yes do not forget Google+ not yet really catching on but you should have one.
4. Have you ever done an on line PR release? This can help you promote your business. People still do the traditional stuff like spending thousands on a magazine ad yet it cost so much less to hit millions of people on the net by doing a pr release.
5. Try to write some ad son local newspapers or magazines it can work.

OK this is part one more to come soon, look for my posts. Have a great weekend and remember I can help you on all of the above if you want the help.

Until next time...

Joe R

Permission Marketing: Facebook's Cash Cow and a Marketer's Dream

This article is by Andrew Cherwenka:

Is this the next big move by face Book? Read this:

Marketers buy Facebook ads hoping to drive sales but most are simply building awareness. We're on Facebook to connect with friends, not brands, and advertising is an uninvited interruption. Enter permission marketing, the vehicle to build profitable consumer-brand connections and get the FB stock back in black. Here's how it works.
Give To Get
Our attention isn't free. We rarely give it so marketers have tried for centuries to steal it. They jump in our paths with their messages, interrupting whatever we're doing. If we acknowledge them, they win. But do they? Attention isn't measured in seconds or clicks. It isn't measured in distribution or volume. Even brand recall means nothing if we haven't created an emotion for the brand beyond passive acceptance.
Marketers confuse awareness with attention. I may be aware of the ad or sponsored story but I don't have to pay attention. And since I'm not paying anything, the brand isn't getting anything. At best they've given me a coupon or moment of entertainment but that doesn't build a profitable connection.
What if brands give me something I really value? Now we're talking. A lifestyle brand could give an invitation to members-only group activities. They could show me the popular running clubs in my social network. And thanks to the affordability of storing and processing data plus the integration of social and product graphs, brands can now build recommendation engines along the same lines as Amazon's Betterizer, Netflix's Movies Recommended For You and Apple's iTunes Genius. Promise me relevant, useful info and you've got more than just my awareness: you've earned my attention and my auth-in.
Auth-In For the Good Stuff
The problem with permission marketing's early days was the cost of opting in: it simply wasn't high enough. People could check "yes" to receive ongoing emails but they weren't giving much. Many used their junk email addresses or a fake profile so in fact, it cost them nothing. They would take what they wanted -- maybe a coupon or a whitepaper -- and leave.
The auth-in is changing the permission game and it promises to yield billions for Facebook. Social networks contain a wealth of personal behavioral data but it can't be scraped or bought: it needs to be user-authorized. With a compelling carrot smart brands can successfully earn email addresses, likes, friends lists, and wall posts. That's the real authentic stuff marketers dream about.
You might think it's crazy to give a business your personal details but if you collect frequent flyer points, you're already doing it. You're letting an airline put a virtual homing device on you in exchange for a price discount. If you have a loyalty card then you're exposing that retailer to your full purchase history. It doesn't get much more personal than that.
Don't Be Greedy
A direct connection to your consumer is the Holy Grail of marketing but it isn't always treasured. Here are just a few ways brands are breaching trust with the people who mean the most to them.

• Not Reciprocating. Brands must initially give to get and they must keep on giving.
• Being Greedy. Ask only for permissions you need. Writing on a consumer's wall isn't one of them.
• Snooping. Every interaction must be transparent and expected.
• Being Misleading. Ongoing interactions must be exactly as promised.
• Reselling. To quote Seth Godin, "Permission rented is permission lost."

How does permission marketing save Facebook? Auth-in campaigns aren't free to the marketers; they need to be jump-started and maintained with ongoing awareness ads. The network effect of a successful campaign is tremendous but ongoing budgets are required and targeted Facebook ads work. Even marketers like GM, suspicious of the value of awareness ads, will agree that the net present value of an ongoing connection exceeds the cost of a sponsored story. And guess what, stock analysts? That's worth billions.

Do you want a web page that works on your smart phone?

Just FYI, the trend in web development is fast moving toward web pages that can be seen on your laptop, your tablet and your smart phone.  This trend is not a passing fancy like Facebook (opps ) I didnt mean to say that did I?? Bottom line is, tablets and smart phones are here to stay. New web page design is beginning to shift quickly to take advantage of this trend.  What can you expect from the new designs?  I will tell you that fancy large screen move here and there designs are going to give way to less fancy more open spaced designs that play well to the new frontier.

Just letting you know we are now creating those new designs if you are interested!

More next time!

Joe Rossini

Go Daddy went black

What happened to my website and email yesterday?

Millions of Go Daddy users are asking the same question. Websites that use the Internet domain registrar and web hosting company Go Daddy were knocked offline yesterday in what appeared to be a distributed denial of service (DDoS) attack executed by a member of the hacktivist group Anonymous.

In a carefully worded statement released Tuesday morning, interim CEO Scott Wagner said the incident -- which lasted from shortly after 10 a.m. PDT to 4 p.m. PDT -- was due to a corruption of network router tables.

"At no time was any sensitive customer information, such as credit card data, passwords or names and addresses, compromised." - Scott Wagner, Go Daddy CEO

As I have said no vendor or company is exempt from down time.!

Until next time

Joe Rossini

Looking for solar products?

www.greentimeusa.com/ is a company that offers a variety of energy saving devices and solar kits for the kids. With the holidays coming, visit http://www.greentimeusa.com/

Greentime also carries energy saving devices such as the Power Save 1200 that can save you up to 25% or so on your energy bill. I have one and it is working.

Another interesting product that I will soon purchase is a safety jacket used for emergencies. It would be good for extreme weather, earthquakes, huricanes and more.

Go check out this web site see if some of those items are of interest to you.

Until next time

Joe R

A look at a few really good companies

I start with a company that has been selling and making coffee in KC for over thirty years. If you have never heard of them or tasted their coffee please visit their web site at www.actioncoffee.com. Action is more than just a coffee maker, it also offers commercial services for companies. If you need a coffee service give them a shout.  Oh yes, you now can buy on line!
http://www.actioncoffee.com

Robinsons's Delivery Service is a family owned Kansas City trucking delivery service that has been in business since 1950. Robinsons specializes in general deliveries for large vendors such as Hallmark Cards. Fast, reliable and affordable, Robinsons is one of the oldest trucking delivery companies in the Midwest.
http://www.robinsondelivery.com

Have you ever thought of leasing your business equipment? Often times it is more economical to lease than to buy. One of the oldest and most reliable leasing companies in KC is Heritage Leasing. I have used this service on many occations in my past and they are trustworthy and dependable. Take a look and call them for your next large leasing project.
http://www.heritageleasing.com

Insurance is an important part of our everyday life. Many do not know that life insurance can also be used for other things. Joe Rintamaki is the Founder of KC Wealth Management which is based in Overland Park, KS. The company was established to help clients learn more about money and help them create a strategy that will aid them in fulfilling their financial goals and dreams.
http://www.kcwealthmgmt.com

These are just a few of my customers and I believe in them all! Please visit them and see if htye can be of help to you in the future.

Until next time!

Joe R

A neat tip about SEO

From Brick marketing:

When it comes to implementing an SEO campaign, website owners have options. They can do it completely by themselves using free resources online, they can use SEO software, seek advice from a consultant, or outsource the work to an SEO company. What some don't understand is that in order to do SEO well, you have to make a monetary commitment to it. "What if I decide to do it on my own?" you ask. Well, then you are spending time. As they say, time is money. Nobody has unlimited time which means that the time dedicated to SEO is time spent away from something else and that is the cost that is associated. 

I totally agree with their assertions. My job is to be an SEO expert and a web marketeer. I spend most of my days doing just that! I do not try to be a dentist or a doctor or a vet, my job is to help them get noticed.  I ask that you give my company a try!

More next time

Joe Rossini

When you ask a vendor how reliable is your service!

Just looking to see that over the last few days Yahoo one of the biggest mail services out there has been down. So when people ask me about our e-mail and our web service and how reliable we are, I tell them we are up 99.9999999% of the time and even the big boys go down like today at Yahoo mail!

Until next time

Joe R

A bit about Rossini.com

Rossini Management Systems, Inc overview
Rossini Management Systems, inc is an eighteen year old web creation and marketing company. Our original intention in 1994 was to sell interactive media on a disk or CD’s. In 1995 we added the fast growing area of web page creation to our list of products and services that we offered. Soon we added our own Linux based servers and added hosting to our customers. It was a short step to add the new field of SEO and web based marketing that allowed our company to become a more full service vendor. If you bought from Rossini Management Systems, Inc, you bought from a company that could create your web site, make you a logo, build your brand, host your web site and then market your products to the world. This is who we are today, a turnkey vendor, and a one stop shop for you to have everything done if you wish it or just a piece.

We are more than just a web vendor! If you are looking at a new approach give us a call at 913-244-6132.

Until next time

Joe Rossini

Never take a customer for granted, they might just throw you a curve ball!

Remember that the most precious commodity your business has is its customers! Try not to ignore them, visit them if you can but definitely touch base with them. Occasionally give them something as a gratitude for being a good customer.. We occasionally give a discount on a customers bill or I submit them to the search engines.  Remember to value them and work hard to keep them happy.

Have a great day!

Joe Rossini

New tip from Axandra about Google new search update!

Google is constantly tweaking its search engine criteria but you need not worry if you are trying to legitimately stay in the search engines, I can help you!

Google's Penguin updates target websites that use spam tactics to get high rankings on Google. Some of these tactics are cloaking, paid links, and automatically created links (forum profile links, blog comment spam, etc.)

If you use spam techniques to promote your website, chances are that your website rankings will drop with Google's next Penguin update. If you use any tools that uses words such as "secret trick", "exploit", "fully automated" or "auto-pilot" then it's likely that your rankings are at risk.

New tip from Manta about your web site

We haqve known this for a long time, the web sites that go down and down the page are usually left, yu need to show your important info first!

Stay Above the Fold

Visitors to your website shouldn’t need to scroll to find the information they need. To get the best results, keep your call to action above the fold of your webpages. This helps visitors find what they are looking for quickly and encourages them to take the action you desire.

The time is now!

Do you want to increase your business profitability?Do you want more leads for your sales staff? Do you want a better image for your business?  You can do all of this by upgrading that old and tired web site. You can rank higher in the search engines. You can collect e-mail names and use them for targeted marketing. If you sell products that can be shipped out reasonably then you might want an e-commerce shopping cart. Do you have a new product that needs to be marketed, did you know you can do an on-line PR release to millions of people!

My company has been creating web sites for over eighteen years, we know marketing and branding. Choose our company to do a web site overhaul this month and we will give you your choice of a 20% discount on the total price, or a month of extreme marketing for the new web site or free simple hosting for three months!  Call me today at 913-244-6132 or e-mail me at jrossini@rossini.com or rossiniwebman@gmail.com.

I can bring you leads!!!!!!!

Save money on your electric bill

One of my customers sells a product that can potentially save you 10 to 30% on your monthly electric bill. Here is a testimonial:
This is the best part of the story... For years I have averaged around 1300 KWH every month give or take a few.  I just averaged my last three bills, and guess what? I changed nothing but the installation of your unit, and the new average is 825 KWH !   You do the math! I cannot stop smiling! I love you guys.  Seriously! Thank you doesn't seem like enough! But, Thank you!" -   Tom Farmer, Upstate CNC Service, Inc.

If you are interested message me I will get you in touch with the product.!

Services Google has recently closed!

Here is our running list of products that Google closed over the last few months:
Google Bookmarks Lists, Google Friend Connect, iGoogle, Google Video, Google Symbian Search App, Google Talk Chatback, Google Mini, Google Gears, Google Search Timeline, Google Wave, Knol, Renewable Energy Cheaper than Coal (RE

Show the value of your service and product

This a very neat article from Salesforce solutions and it has a lot of merrit.

"Everybody Buys On The Internet!" And Why is That Again?

In today's environment, salespeople must earn their place in the customer's buying process.

I was interviewing a salesperson recently who was looking to change industries.  When I asked her why, she said, “Oh, because everybody buys their stuff on the Internet nowadays, there’s really no use for salespeople in this industry anymore.”  Well, there are a couple of problems with this.  First of all, I have clients in her industry.  They have successful salespeople that work for them.

The second problem is that, when I asked her what she had done to combat the Internet, I was greeted with a blank stare.  “Oh, you know, uh, price…”  That’s the sign of a weak salesperson.  Interview over.  What I find is that salespeople complain and whine about price and the Internet without considering the most important aspect in the customer’s mind – a positive buying experience!  A new hobby of mine (or maybe a new twist on an old hobby) perfectly illustrates this.

I’ve just gotten into motorcycles.  Some of you who have read this space for years know that I’ve restored and customized cars for years, but bikes are new to me.  Between me and my wife, we own a grand total of four vintage Honda bikes (it wasn’t planned that way, just sort of worked out that way).  All of them need parts and work.  And wonder of wonders, there is a Honda dealership near my house.  When I say “near my house,” I mean that it’s closer than my closest grocery store.  3 minutes in the car and I’m there.

Not long after buying my first Honda (my wife already had two), I walked in to check the place out, drool a bit over the new bikes, and maybe find a resource for parts.  After walking around the showroom a few minutes, a salesperson came up and said hello.  He asked me if he could help me, and I told him that my wife and I owned three vintage Hondas, they all needed some restoration work, and I was also just wanting to look at the new bikes while I was there.  His response went something like, “Wow, those are old bikes (note – the model years are between ’75 and ’82 – it’s not like they run on wood wheels or anything)!  We don’t really do much with those old bikes, sorry we probably won’t be able to help you.”  And then he walked away.

Now, I’ve told this guy, who sells for a Honda dealership, that I’m a new rider and I already own THREE products made by his company.  Do you think that maybe, just maybe, I might be a prospect for a new Honda down the road (or Yamaha or Kawasaki, which they also sell)?  Or that even if his people couldn’t sell me parts, that I might be able to buy gear there like helmets, saddlebags, etc.?  I turned and walked out…quickly.  That might have been the end of my local dealer experience, except that my wife wanted to check out some other dealers.  So, we visited some others.  At one, which is the exact farthest from us in the Metro area, we had a great experience.

When we walked in, the salesperson greeted us and we told him the same story.  His response was, “Wow – those are some great old bikes!  Before you leave, make sure you meet Jay in the parts department.  He’s kind of our classic Honda expert, and if we don’t have what you need, he can probably find it for you.  Meanwhile, if you want to see the new lines, I can show you what they’re making now in case you ever want to step up to a new one.”  Result – we spent half an hour in the showroom talking with Mike, and between the two of us we spent around $500 with Jay in the parts department before we left.  And we’ve spent more since then.  I drive past three other dealers to get to this dealer to buy parts, and I’ve done so several times.

The point is that the second dealer treated us with respect, with consideration, applied expertise, and created a positive buying experience for us.  That positive buying experience means that I’ll check with Jay before I buy parts on the Internet, and you can bet that if I do step up to a new or newer bike, I’ll shop there.  They made a CUSTOMER, and formed a RELATIONSHIP.

When you’re competing against the Internet (or anyone else for that matter), you must ADD VALUE to the experience for the customer – if buying off a web page is as easy, convenient and pleasant as buying from you (or perhaps more so), then they’ll buy off the web.  So before you complain about “Internet buyers,” ask yourself – or better yet, your customers – what the buying experience is really like.  In the current time, salespeople must EARN their place in the supply chain.  It’s not just given to us anymore.

A big reason to have a great web title

From Huffington Post but neat information about your web site and what it should have!

Your website's headline
Although past studies confirmed that new website visitors spend an average of seven seconds on a new website before deciding whether to engage further with the site's content or click the "Back" button, I believe this initial window has become even shorter.
As audience's become increasingly tech-savvy, they tend to know what they want and whether or not they're seeing it at first glance. For this reason, I believe a more accurate estimate falls in the range of two to four seconds.
Since you don't have much time to engage new visitors, your website's headline -- the first, most prominent piece of text these readers will see -- has to be as effective as possible. And while you can model your chosen headline off of formulas that have been proven to work in the past, an even better approach to making this content work effectively is to split test multiple options until you have a conclusive winner.

More to come from Joe!

Goodbye Hotmail?

It appears Microsoft is planning on phasing out rather quickly Hot Mail. A new version will be released and most if not all support will go to it. The move is to compete head on with Google G-Mail. I personally never liked Hot mail and thought it to be unprofessional to use for an e-mail address. I favor G-Mail it seems to work and is easy to use. Many of my customers have us point all mail to their Google account so they can get their mail anywhere at anytime.

More soon

Have a great day!

Focus and have a goal

Recently I had some time to reflect as to the direction of my company and decided things might change a bit. As the owner of a company now for 18 years you sometimes forget the things that made you successful in the beginning and before. One thing I always hated was to have a quota put on me, it was always out of my reach and unattainable it seemed but you had to try. Yes we were all judged not by our effort but by our quota and how we made it or did not. That darn quota, I hated it, but I must admit, it drove me everyday relentlessly there over my head like the sword of Damocles. I planned, schemed, I worked hard, called my old customers, saw old customers in my territory who had not been seen for years and then I did even more. I made cold calls and telephone calls and if I went somewhere I planned a big circle area around where I was going and set up appointments and also cold calls all to be more efficient. The bottom line is I sold millions of dollars of equipment and was successful. )OK I was successful most of the times :) No one is perfect! Well I decided to put a quota on myself again and to make those telephone calls and appointments again along with all my skills as a social media/web marketeer and what have I found???? It works, I have made four sales in a week and a half and of course the best part added four new customers!

The moral is, focus and have a goal and a target no matter how you achieve it, old ways new ways both you can not hit or arrive at a destination if you do not know where that destination is!!! 

I have to say I am having fun, it is a blast to work  hard and achieve and attack  attack attack to arrive at that quota. If you want some advise just write me I will try to help and wont charge you a penny. If I do not answer you immediately be patient I will.

Until next time

Joe Rossini

Do old fashion tele calls still work along side new media?

I often wonder do people still make cold call telephone calls? Yes today we have so many ways to reach a suspect Facebook, twitter, e-mail, and more but can you do old time marketing and bundle them with the new social order? I say yes, I make telephone calls everyday, I get two or three suspects everyday then I e-mail them information, then I follow up in a few days with another e-mail, and finally a telephone call again.
Yes it takes time and yes it is hard and you must be disciplined but you can also database them and send them out constant contact  e-mail news to keep them fresh. So the answer is yes you can do old time marketing with new media!

If you need help getting clients, give me a call I can help you!

Until next time...

Joe Rossini
913-244-6132

Great article on how the big companies use social media

This is a neat article on how the big companies are using social media more and more. 

Social media in the big time

Be proud of what you do!

Often times we tend to beat ourselves up and downplay what we have to offer..dont!!! You are who you are and your capabilities are your own, be proud of them and tell the world you are proud of who you are and what you do.

Joe Rossini

Back up your data

A neat tip from Manta: Check Your Backup
Once your data backup is in place, make a point to periodically check it. Every few months, put a reminder on your calendar to practice restoring your data. This will give you peace of mind and confidence that you can restore your data if necessary.

Joe Rossini's day

A very nice day, my goal today was to use e-mails, the web and the good old fashioned telephone to find leads. I posted to Facebook and LinkedIN (usually gets me a nice lead or two). My telephone calls provided me with 5 suspects to send information to. As I have always said it takes a village oh no that was another author heheh. OK it takes a little bit of everything and you can get leads.

• Tele calls
• e-mails
• Blogging
• Linked In
• Face book
• Twitter
• Submit to the search engines
• PR releases
• Mini Ads to on line news services and much more....

As I said a great day and more leads and sales to come!

Until next time

Joe Rossini

Microsoft planning major announcement Monday - KansasCity.com

Microsoft planning major announcement Monday - KansasCity.com

Microsoft’s big secret: Could it be a tablet computer? - KansasCity.com

Microsoft’s big secret: Could it be a tablet computer? - KansasCity.com

SEO is easy isnt it??????????

I have heard this so many times and that is people saying SEO that is easy isn't it? Anyone can do it right? My brothers, sister's mother does that part time and only on Monday:) Well this week I have been working on two large customers and updating their keywords, and descriptions and let me say one thing.... about 12 hours of work! Doing it right is not as easy as it looks. Do not believe those that say keywords are dead because they are not for Yahoo and Bing and Ask. Bottom line is it takes time to do it right and then you may have to go back and make changes. Use a professional and get it done right.
Until next time!

Joe R

Simple content management software makes changes easy!

We have now installed several copies of our easy content management software and it has been a tremendous success. Our customers have taken to it and are making changes on their own without our help. With this capability our customers can make changes on the fly when needed.

The benefits are obvious, you make your changes when you need then not when time permits. I believe that all of our websites form now on will carry this feature and it makes for a happier customer also.

Should you want to learn more about this neat additions, just give me a shout at 913-244-6132 or e mail me a jrossini@rossini.com.

Until next time have a great day!

Joe Rossini

Surprised at the lack of bloggers and Linked IN users

I went to a networking meeting today and I was frankly surprised at the responses I got when I asked people if they blogged or if they used social media. The answers pretty much were similar, I have a LinkedIn account but don't use it or know how. I am on Facebook but it is not getting me any leads and seems to be losing steam. I don't even want to try a blog I do not have the time.

Bottom line is, I agree about Facebook, I like it and use it but it does seem to be tarnished of late. I use LinkedIn heavily and really believe it works and can get you business. I blog often but not everyday but it is a good blow off steam thing to do :) I like blogging and I hope someone is reading and I say to people that if they have two hours to go to a networking meeting and spend hundreds of dollars to be a participant then you can do just a bit more and do social media and blogging and see your business grow.

By the way, the network meeting was good and fun and I recommend them also to get your name out and just to get out of the office occasionally.  So if you want to learn more about social media and how to use it let me know or touch base and I will help you.

Until next time

Joe Rossini

Advantages of having an E-commerce website

This is a very good article about having e-commerce and how to choose the right company. This is authored by Article Factory:

Everyone wants to achieve something big in their business field. Even this is also applicable to the small business owners. In order to achieve the business goal, each business should reach the customers very closely. The internet presence plays a big role in the business at present scenario. If you run the business through the internet then you can reach maximum number of clients within a short period of time. E-commerce business is one such kind where it reaches the customers very quickly all over the world.
A recent survey showed that e-commerce solutions will have a great demand in the market. So it is the right time for the people to start the e-commerce business using the right e-commerce solutions. The web design and development plays a vital role in the e-commerce business. The e-commerce websites should have the grasping factor to attract the customers. Everyday, around thousands of e-commerce websites are developed by the web development company. But all the websites won't see the same success in the business. This may be due to the lack of marketing strategy. The marketing plays a vital role between the customer and the company. If one has a good web design and development in their business then they can see good revenue and can sell more number of products within a shot period of time.
Some more benefits of having the online business
Even if you think of your business in a small way, it will end up in a big way. Like the customer's turn out can be very big if the e-commerce business is very useful to the public.
You can reach your targeted audience very quickly.
There will be no rest for your business. Since you run your business through the internet, it can be easily accessible at any time. So you can sell your product or services at anytime.
If you develop your e-commerce website through the best web development company then you will get a good SEO friendly website. This helps you in your website promotion. The SEO plays a very important role in the e-commerce business. If your business keyword is placed in the first rank in the Google search, then you will get lots of business deals through this.
It is possible to do changes in your website whenever you like. Suppose if you want to add some more product or service in your website, you can easily do that.
To start an e-commerce business, the investment needed is very low and it also reduces the man power. So try to develop the good e-commerce website with best web design and development features and start earning.