From Huffington Post but neat information about your web site and what it should have!
Your website's headline
Although past studies confirmed that new website visitors spend an average
of seven seconds on a new website before deciding whether to engage
further with the site's content or click the "Back" button, I believe
this initial window has become even shorter.
As audience's become increasingly tech-savvy, they tend to know what
they want and whether or not they're seeing it at first glance. For
this reason, I believe a more accurate estimate falls in the range of
two to four seconds.
Since you don't have much time to engage new visitors, your website's
headline -- the first, most prominent piece of text these readers will
see -- has to be as effective as possible. And while you can model your
chosen headline off of formulas that have been proven to work in the
past, an even better approach to making this content work effectively is
to split test multiple options until you have a conclusive winner.
More to come from Joe!
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