SEO is easy isnt it??????????

I have heard this so many times and that is people saying SEO that is easy isn't it? Anyone can do it right? My brothers, sister's mother does that part time and only on Monday:) Well this week I have been working on two large customers and updating their keywords, and descriptions and let me say one thing.... about 12 hours of work! Doing it right is not as easy as it looks. Do not believe those that say keywords are dead because they are not for Yahoo and Bing and Ask. Bottom line is it takes time to do it right and then you may have to go back and make changes. Use a professional and get it done right.
Until next time!

Joe R