A neat e-mail tip

This is short and sweet a great tip from Manta:

Use the F Pattern

Did you know that most people read their emails in an F pattern? To increase the effectiveness of your email call to action (CTA), place your most critical content starting from left to right, then from top to bottom. This ensures that your readers see the CTA, which means higher probability of conversion.


Some people say e-mail is dead, I say use all methods of marketing including e-mail and you will find success!


Until next time


Joe R