The post office our dear old friend just announced another price increase effective January 1, 2013. This increase will effect all of us that still use stamps and snail mail for anything. Years ago I was around when e-mail became popular and wow it did not take long for it to really impact our thinking. We for the first time could send a message so fast to anywhere in the world and get a reply back sometimes in seconds! How awesome was this new medium and frankly it has changed the world as we know it. Do I think the post office will go away....no not soon but perhaps someday yes. Is e-mail still as powerful as it was when it first started? I say yes and still it's importance grows. I know we have social media now and all those ways to communicate but to me an e-mail is fast and painless. I do believe e-mail will continue to evolve and heck you now have or can get video e-mail and secure e-mail and more. So my thinking is right now, today, e-mail is a tremendous asset to your business and you can benefit by using it.
A word to the wise, do not spam, use a respectable service like Constant Contact if you want to send out a lot of e-mail. Have a program that captures e-mail addresses for you. Once a person signs up, they are now an official opt in potential e-mail client. Use these lists, they can be important and can be a source of tremendous sales.
Until next time!
Joe Rossini
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