Two pieces of information that I just read that as I have been saying and saying is very important:
The things that haven't changed with Google are keywords and
backlinks. Both of these are still important though Google is becoming
more intuitive, so if you're searching for keywords you may also want to
search on a variety of terms for one keyword. As an example, the term
"mobile phone" is also cell phone, iPhone, Droid, etc. Google is using a
much more human touch to searches and they know that users don't always
pop the exact keywords into a Google search. They'll pop in the
keywords they are accustomed to using. When you're creating your keyword
list, it's not a bad idea to expand the list to include this user
terminology.
Content, Content, Content
The next piece of this new SEO world is content. You hear it all the
time -- in fact some may think that this piece of website optimization
has been a bit belabored. We know that we need to create helpful,
unique, insightful content but more often than not, we just don't know
how. Or we create a few posts and think, "This is great!" then the idea
well runs dry.
Let's face it, when you have to generate content it's often not an
easy process. Additionally, we all have other things to do like run a
business, write the next book, or just have a life. The payoff however,
is huge. Consider this: you wouldn't want to share anything that wasn't
helpful, right? Why would you expect your readers to be any different?
So incentivize your readers by offering them content they can't wait to
share. This will really help to beef up the backlinks to your website.
Keywords and research takes time and thought and great content just does not pop onto the screen. We can help you in both areas!
Until next time!
Joe Rossini
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