Your web marketing plan

Fall is coming, the holidays approach and several things start to happen on the web and in your business, if you are in retail, things start to pick up, if you are in other businesses things may start to slow down. I have found that once you push into November things slow down a bit, people are thinking holidays and vacation and of course money to be spent on Christmas or other holidays.  What should you do with your web site?

1. First get a web site check up to see if you can stretch every little drop out of it. Check your keywords. Update some of your content, it is content that should be changed often, the search engines love it. With just some of those changes you may get higher rankings in the search engines.
2. Add a blog, and yes I know you say you don't have the time but you do have enough at least once or twice a week to talk about your business or share some information.
3. If you do not have a business page on Facebook add one, it will give you a little bounce in the search engines and also help your branding and again let people know about you and your company and products. Oh yes do not forget Google+ not yet really catching on but you should have one.
4. Have you ever done an on line PR release? This can help you promote your business. People still do the traditional stuff like spending thousands on a magazine ad yet it cost so much less to hit millions of people on the net by doing a pr release.
5. Try to write some ad son local newspapers or magazines it can work.

OK this is part one more to come soon, look for my posts. Have a great weekend and remember I can help you on all of the above if you want the help.

Until next time...

Joe R