Here is I hope a start on how we try to follow the sometime erratic moves of the big G:
One of the ways that semantic search helps Google is by identifying and disqualifying lower-quality content. Methods
like article spinning and keyword stuffing are more easily flagged due
to advanced systems such as latent semantic indexing (LSI), latent
Dirichlet allocation (LDA), and term frequency-inverse document
frequency (TF-IDF) weighing schemes, which use term frequency and their
predetermined weighted relationships to determine quality. This means
that search engines have a good idea of what words statistically occur
together and make semantic correlations, which can be used in the war
against spam.
Using semantics and entity-based search, engines can gain a better
understanding of what users may want. For example, the image below shows
a simplified illustration of what the data in an entity-based search
algorithm would contain. It includes entities (people, places, things,
concepts, or ideas) which are represented as nodes, and connected by
their relationships as the arrows. The diagram shows how entity-based
search seeks to connect various entities, in this case the individual
Simpsons characters, which creates more depth to search responses.
Think about it, the big G is now almost like a human brain only faster. it is calculating what you put on your web site to see if it is a good content or not. It is hard to try to trick the big G brain it is up there in the cloud and it is continuing to grow and grow. Remember skynet on the Terminator? I think the G net is getting closer to that than you know. How do you fight this? Well make good content for one and keep changing it often with good better content. Ok you could also try Bing and other search engines. Yes there are other search engines and I use them too. I even pay a small fee to get in some of those search engines, it is not much and may not help a lot but it does help.
Bottom line is let me try to help you, I may not be able to but an updated web site will help who ever you use. Make good content if you can, tell people from the heart about your business, only you know it and don't tell me the bunk that you can't tell me, you know who you are and what you are. Tell the world why you started that business and the passion you once had and I bet you will see results.
Well back to work I go. I am passionate about helping you!
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