A bit about rankings, PPC and native advertising

OK native advertising are not ads made by the natives in a country:) Native advertising however is growing fast and is replacing many pop up ads and traditional ads you have been seeing.  here is a bit more:

Native advertising is fast becoming a powerful digital marketing strategy, as traditional display and banner ads become less and less effective. With internet users increasingly ignoring overt sales tactics, average click-through rates (CTRs) for display ads have fallen over time to 0.17 percent, according to Google. In contrast, native ads enjoy much higher CTR and conversion rates, because they offer visitors more than just a hard sell.
A native ad is a piece of content that looks and feels like an editorial article. Advanced algorithms enable advertisers to dynamically position their native ads next to similar or related content on the web. Consumers are more likely to engage with a sponsored article that provides them with relevant new information than with a traditional banner ad, and they are more likely to share it with friends.
Website publishers can customize ad widgets on their site so the ads blend in seamlessly with their regular content. This increases CTR for advertisers — driving as much as purchase intent and brand affinity — and enables publishers to monetize their web traffic more effectively. CTRs for premium native ads can be two to three times higher than for banner, rich media or sponsorship ads, and mobile devices enjoy up to 4x higher CTRs than traditional, non-native display ads, according to the most recent Business Insider reports.
More than half the apps on Facebook’s Audience Network are now using native ads exclusively, and according to BI Intelligence Forecasts, native advertising will account for 74 percent of total display ad revenues by 2021, up from 56 percent in 2016.

Please look at that big of information that Facebook uses a lot of native advertising!  Remember what I have said about social media in some of my other posts! Social media is important.

The above information came from Search Engine Land.

More to come soon.

Joe Rossini