Another further step in SEO and getting in Google

1. Provide value.

Google is looking towards AI and envisioning conversation as the next evolution of search technology. Google CEO Sundar Pichai even mentioned during the Google Assistant reveal, “We think of it [Google Assistant] as a conversational assistant; we want users to have an ongoing two-way dialog.”
Google needs a source of information for all of its conversations, a reference point, an expert friend, its trusty companion in the Wild West of the WWW. Become authoritative in your discipline, become the expert source that Google will reference in its conversations. Become that valuable source that drives connection, exchanges information, and provides visitors with some value.

• Recommendation: Determine what you want to be known for. Answer the following questions, then create a killer organic search strategy based on your findings.
• What are the types of keywords that you want to rank for?
• Who is currently in that space?
• What are they doing that makes them the expert?
• How can you be 10X better?
• Who is interacting with your content?
  • Are they existing customer or prospects?
• How are users interacting with your content?
  • Are users converting?
  • Is this content targeting users early in the funnel (awareness and consideration) or later (conversion)?
  • Are they getting what one would anticipate out of the content (i.e. are they finding the answers they sought out by clicking on your content)?
• How can you improve your users' experience with your content, including their customer journey throughout the site?
• How can you reach your target better at every organic search touch point your customer encounters?

I ask my customers to give me key words that they want people to search for them on. Again you know  your business, tell me what people want to see. You are out there everyday, you hear what they ask for. I can no longer just take it for granted that a company does not know what people want to see. They know but perhaps they are just plain lazy to tell you! Those people in this Google age will be left behind! Am I mad? Yes because how many times have I had to look and see and tell these people what they need and that is part of my job but how much better would it be if you helped!

More to come

Joe Rossini