Tuesday, November 15, 2016

Google's mobile first policy change

Some days ago, Google announced that search search engines will be 'mobile first' in the near future. Google's search results will be based on the mobile versions of web pages, including the results that are shown to desktop users.  What does this mean to you and me?

The majority of searches on Google are done on mobile devices. Google wants to deliver relevant results to the majority of searchers.
Until now, Google has indexed web pages as desktop browsers see them. With the new 'mobile first' approach, Google indexes web pages as mobile phones see them. The rankings will be calculated based on the mobile websites.

What happens if you are not yet mobile friendly or responsive? Google says that you do not have to worry about this: “If you only have a desktop site, we’ll continue to index your desktop site just fine, even if we’re using a mobile user agent to view your site.”Of course, web pages that have been optimized for mobile devices get better rankings on Google Mobile than web pages that have not been optimized. For that reason, you should start working on a mobile version of your website now if you do not have one.

What can you do to get ranked on the new Google? Google recommends responsive web design. The content on responsive websites is the same on desktop computers and mobile devices. The layout changes based on the device that is used to view the content but the content is the same.Of course, you can also create a separate website just for mobile. In general, a separate mobile site is more work and more errors can happen.

I have said this many times get responsive and how you do this is have a company update your website! We can help you and it is not as expensive as you think! Let me know if you need a quote www.rossini.com.

More to come soon.

Joe Rossini jrossini@rossini.com
Some content courtesy of Axandra


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