More on SEO

User friendly

People should be able to quickly access your content no matter what device or browser they are using. It needs to be mobile-friendly and load quickly. It should be free of clutter, pop up ads, ad links, or anything deceptive. Content that is user-friendly is much more likely to be shared and is viewed favorably by the search engines.

Shareable

The ultimate goal of SEO content is not only to get people to read and enjoy it, but also for them to share it with others. Make it easy for people to share your content in social media by including share buttons to any social network that makes sense for the industry you are in.
They say “content is king” but that’s only true if the content is valuable to target audience members. Anyone can publish a flimsy, low-quality piece of content in order to hit a content quota. But that’s not going to have any significant positive impact on an SEO campaign. In fact, it could harm the campaign. Creating high-quality SEO content that’s going to improve the SEO campaign requires time and planning and resources. It’s hard work, and doesn’t come cheap, but it’s going to pay off in the end.

There is so much information on SEO I am constantly studying and learning and this is my full time job! If you own a business, study how to operate your business better or more efficiently or release new and better products but do not try to be an expert on SEO it just takes too long.

So you ask what can I do? I suggest that you read a bit to at least get conversational so you do not get taken to the cleaners. I suggest you ask more than one vendor and get a feel for the pricing and the company. I suggest a company that is somewhat close so you can meet them.  Remember no one is perfect but also I would not go with a vendor who asks for all of their money upfront you lose your leverage!

OK more to come and do not feel afraid to e mail me at jrossini@rossini.com or visit my web site at Rossini.com.

More to come!

Joe Rossini