In my outlook, 2017 trends will fall into the following categories:
Mobile The connection between device types will continue, resulting in richer and faster mobile experiences for users, with advances in PWAs and article formats like AMP. Apps will continue to have a place in the user experience, too, and indexing them for improved discovery will continue to be important. And dynamic sites and content will keep evolving.
Technical & Structural Work Structured data will get plenty of attention, too, as its application extends into virtually every field and device.
Speed will rule, and we’ll hear a lot about http/2 in 2017.
Link building for SEO purposes will continue its slow, welcome death, as marketers from social and content arenas rightly focus on marketing promotion and amplification rather than links for rankings.
Content Experience The SEO industry’s approach to the content experience will evolve. Search is one of the most powerful intent signals, and with data modeling allowing us to finally realize the promise of people-based marketing at scale, the user journey will be more personalized than ever in 2017. We’ll wait to see if that’s a good thing for users (we know it’s a good thing for marketers).
From Seth Bestmertick a post that makes a heck of a lot of sense.:
The big trend in 2017, then, is a shift in mentality where your entire digital strategy (not just SEO) will be focused on understanding who your customer is, what they want, and using the data from search engines to better understand customer intent. By making something your customer needs – something that solves their problem – you will win the algorithm of the future.
More to come the above post makes a lot os sense because I tell my customers when we make keywords what will people search for to find you Your articles on your website should also answer those searches. Yell them what they want to hear and answer those questions!
More to come soon.
Joe Rossini
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