Walmart taking on Amazon!

Today, Walmart announced its latest attempt at leveling the playing field, and it looks like it came straight out of Amazon’s playbook: free two-day shipping on more than two million products.
It looks like Amazon Prime, but there are a few twists:

• Walmart isn’t charging a membership fee. Amazon Prime is $99 per year, or $10.99 per month.
• Walmart requires a minimum $35 purchase to get free two-day shipping. Amazon Prime has no minimum purchase level.
• Walmart’s offer covers about two million items. Amazon Prime reportedly includes 40 million items.

Of course, Amazon offers Prime members several other benefits beyond free two-day shipping: free same-day delivery in certain areas, free two-hour delivery in some areas via its Prime Now product, unlimited media streaming via Prime Video and Prime Music, Amazon Dash button ordering and more.
Prime has been a huge success for Amazon. Analysts estimate that Prime has 65 million members in the US who spend $1,200 per year with Amazon — about double what non-Prime customers spend. One recent survey revealed that 30 percent of Prime members place at least one order per week from Amazon.
Marc Lore, Walmart’s head of US e-commerce, says today’s shipping announcement “is the first of many moves we will be making to enhance the customer experience and accelerate growth.” He also called free two-day shipping “table stakes” in today’s e-commerce landscape. Lore is the co-founder of Jet.com, the e-commerce startup that Walmart bought last year.