More on SEO and getting ranked

Here is some additional information on SEO and its important:

CONDUCT KEYWORD RESEARCH

While it’s true that the search engines have evolved to understand the semantic meaning of a search and match relevant pages to long-tail queries, that doesn’t mean that keyword research and implementation has become obsolete. Keywords are still at the foundation of an SEO campaign and an SEO-focused content campaign. Content is going to generate organic traffic if targeted keywords are found in the title, tags, and body content. When brainstorming topic ideas, use the Google Keyword Planner tool to see how people are searching for a topic and target keywords that hit the “sweet spot”: keywords that aren’t too competitive but still generate clicks and traffic.

REVIEW EXISTING KEYWORD DATA

Content doesn’t always need to target brand new keywords, sometimes it makes sense to build upon the keyword implementation that has already been done. Look at keyword data in Google Search Console and AdWords (if you’re running Google PPC ads) to see what keywords are performing well and generating both traffic and conversions. Build content around these keywords to further strengthen your site’s relevance.