ADWords is not an easy thing to do.....

Tip #1: Take time to read the documentation

It’s deceptively easy to start an AdWords campaign and begin wasting, oops, I mean spending money immediately. Why? Google doesn’t let you complete your AdWords account setup without first creating an ad and making live.
It’s much more difficult, however, to make your campaign effective. AdWords has an incredible number of moving pieces. You have the Search and Display networks, remarketing, plus all the add-ons: extensions, dynamic insertion, bid adjustments by device and so on.
It really helps, therefore, to take the time before opening your account to read through Google’s documentation. That way, you can decide where you want to place your focus — and your budget.
Google does a nice job of explaining exactly how AdWords works. I advise taking at least a week or two to read through the Setup and Basics guides — and be sure to watch the videos, as they’re quite helpful. Do this learning in small chunks of time so that you retain what you read.

This was posted by an SEO specialist and notice his first tip:  advise taking at least a week or two to read through the Setup and Basics guides — and be sure to watch the videos, as they’re quite helpful. Do this learning in small chunks of time so that you retain what you read.  I ask how many of you have the time to spend weeks! If you are building or running a business you are worried about other things like making sales, meeting payrolls, paying taxes and more.  Do the right thing...hire an SEO specialist to help you, it is well worth the money to do so!

More to come

Joe Rossini