Some info tidbits

More and more people use mobile phones to search Google and other search engines. More than half of searches on Google come from mobile devices. For example, for food and beverage sites, 72% of visits come from mobile sites....The answer make sure your site is multi platform, we can do this.

Local is even more important on mobile search
80% of local searches on mobile phones convert. In addition, 88% of consumers who search for a type of local business on a mobile device call or go to that business within 24 hours. People use their mobile phones to find local businesses when they're ready to buy. A good mobile website will help them to make the right decision.

Google: Search the primary and most often used mobile shopping tool"Google has quite successfully pivoted toward mobile over the past few years. [...] Not only is search the most used [mobile] resource, it’s the resource 87 percent of people turn to first. [...]70 percent of in-store buyers used their mobile devices for research before purchase. In particular, mobile search usage lead to transactions: 92 percent of those who searched on their phone made a related purchase

."Pay per click advertising: bidding on the competition: Is it really worth it?"These days, bidding on your competitors’ branded terms has become a common practice for paid search advertisers.To be honest, the logic behind this trend seems sound. After all, if someone is typing in a competitor’s business name, they are interested in what your competitor has to offer… which means they are probably interested in what you have to offer."

 

 

More to come soon. The information today was from Axandra.