Mobile Apps are here and now..look at the facts!

Mobile takes the lead
Mobile is just another source of data that can be integrated to provide a more holistic view of the customer journey. More Google searches are taking place on smartphones than on desktops and laptops—globally.⁴ And across the millions of websites using Google Analytics, more than half of all web traffic is now coming from smartphones and tablets.⁵
But many companies struggle with exactly how to manage and integrate mobile data. "People are still thinking of mobile as something different," Sagnik said. "But we're at the point where mobile is the status quo."