apps and roi

By the end of the test's first week, Home Depot could see that the the ads were working. And by the end of the four-week test period, the company was seeing more than 8X in-store ROI from their mobile display ads.

Related Story

FIX-IT-BEFORE-DUSK MOMENTS

Like John, consumers often use multiple channels en route to conversion.

Read story

In fact, 93% of the sales created by the ads happened in-store, with the remainder happening online.

The results were so good that Home Depot quickly expanded the gardening and outdoor goods program to 2200 stores nationwide — and again saw 8X in-store ROI. Currently, Home Depot is also planning to expand the pilot to other categories, like paint and related merchandise.
"Mobile location extensions for display really proved their worth very quickly," says Umut Dincer. "We're able to reach do-it-yourselfers who are close to our stores and make a just-in-time connection that brings them the information they really want in their I-want-to-buy-it moments. We learned long ago that we serve our consumers best by matching their intent and giving them the relevant information they need. The results have been great.”