Often we have encountered companies that want a lot more than they can potentially handle. I believe you should go one step at a time, do the first things first then move on to other more advanced steps. Review your website first and make or request changes. Once the changes have been done go on to the next step such as better internal SEO. Once the SEO is done then perhaps add a blog or a facebook account. Social media is important. Small steps first then on to bigger more progressive steps is the right way to go.
More to come
Joe
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