Here are the 15 facts you should know on how people view websites.
- Text attracts more attention than pictures.
- People start viewing your website from the top left corner.
- Readers ignore banners. Surprise, suprise.
- Fancy fonts are ignored.
- People only scan the lower parts of your website.
- Short paragraphs work better than long ones.
- Ads, that are placed on the top or left part of your website, get the most views.
- Ads, that are placed inside or below an awesome piece of content, get more views.
- Big pictures attract more attention than small ones.
- Also headlines draw attention.
- Visitors spend more time looking at menus and buttons than other parts of your website.
- Lists are better at keeping your reader focused than large paragraphs.
- Some people even completely ignore large chunks of text.
- White space is good!
- Menu works best when placed in the top part of your website.
How about your mobile website?
5 Facts on How People View Mobile Web:
- Reader’s attention is focused more on the top left corner of a screen.
- Keep your content short & simple. Reading long paragraphs needs concentration, which is something that mobile users don’t have.
- Users pay most attention on the top 2/3 of the screen.
- Mobile phone users absorb visuals more than text or content. (But if an image doesn’t supplement your content, you can do away with it).
- Short, but hard-hitting headlines draw more attention. Make your headlines count.
More to come soon.
Joe Rossini
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