Wednesday, March 22, 2017

Video and how it can affect your business

More and more I am hearing about using video to sell your products. The more you have, the better your sales are or will be. You can add video on your own and of course it may not be as nice but the cost can be right. Professional videos can be costly but the results are usually better than an amateur video.  So here is a bit more about video:

In any given minute, 300 hours of video is uploaded to YouTube. That’s 12 ½ days worth of video every minute, or about 50 years worth of video every day. So it’s no wonder why Cisco predicts that by 2017, video content will make up 69% of all web traffic.
So between the videos of corgi puppies walking down stairs, cats playing the piano, and all the other noise on the Internet, it might be hard for your company to stand out—unless, of course, you have your own awesome videos to capture the attention of visitors on your site.

Video is taking over the Internet. Every minute, 300 hours of video content is uploaded to YouTube, which has over 1 billion users ready to consume that content. This means one of two things: 1. Businesses have a great medium for sharing engaging content with potential buyers, or 2. We’re all going to become brainwashed zombies.
For the sake of time, we’re just going to cover #1, considering that 70% of marketing professionals believe that video converts better than any other medium—and that’s a huge opportunity.

When it comes to content creation, explainer videos are gaining major ground. In the next few years, they may even be the most important (or one of the most important) aspects of your inbound marketing plan. Video content will account for 69% of all web traffic by 2017, according to Cisco. That’s not nearly as shocking as the 92% of B2B customers who watch videos online.

OK are you convinced yet? I know I am but it does take time and money and you should want the right topic to display. If you sell conveyor systems a good video about your brand of conveyors would be appropriate.  How about you are a vet, perhaps a video about your office and its facilities.

There are several platforms that you can use for videos, one of ours YouTube. Another is Vimeo. Either of these platforms are great and we have used both but it seems the more popular is YouTube. Google also seems to like this platform.

I recommend you interview a few video advisers and see how you feel about them and look at some of their work.

Well more to come soon.

Joe Rossini

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