New Google news

This is new info from Google and as usual it takes constant vigilance to keep up with them.

On-site data that Google might use

On-site data is data that can be retrieved from the analyzed web page and the complete website. According to the patent, Google might consider this information:

• The frequency of the searched keyword on the web page or website.
• The location of the searched keyword on the page.
• The placement of the web page in the structure of the web site. For example, the home page might be regarded as more important than a page the requires several clicks before it can be viewed.
• How often a web page is linked from other pages of the same website

2. Off-site data that Google might use

In addition to on-site data, Google also uses off-site data to determine the position of a website. Off-site data refers to ranking signals that can be identified without accessing the web page:

• The number of links to a page or website from other websites.
• The number of times a web page has been clicked in the search results for a particular keyword.
• Other statistical data about the relevance of a site.
• Topical relevance to other sites: if many sites that are relevant to the keyword link to the same site, the linked site becomes more relevant.
• Authoritative relevance to other site: the number of links to the site can indicate a high authority of the site. Websites with a high level of authority could be trusted more.
• Web pages that have links from websites with high authority get a higher authority than websites that are linked from sites with less authority.
• According to the patent, websites with a higher number of links get a higher authority.

Surfing using your phone is increasing tremendously did you know that: "Surfing the web on your mobile phone should be enjoyable and effortless, which is why we’re now helping you find out in advance which websites offer a good experience on mobile devices."Ask me I will give yur web site the Google test it is free!

Google says Penguin to shift to “continuous updates”

"A Google spokesperson has told us that they will now be updating the Penguin algorithm continuously, by optimizing it as they go. [...]

Penguin algorithm updates have historically been processed offline and pushed at a specific point in time. Google would process all the Penguin data offline and then pushed the data live, which would produced change in the search results. [...]

Live changes to the Penguin algorithm seems to imply no more large data pushes for Penguin. "

 Ok more to come later, hope this helps.

Joe

What I did today!

Today I have been ding editing for one of our new websites and I am making sure there are more interna links that Google likes. Now I am going to blog for them.

These are things that we do for our valued customers.  More to come soon.

Joe

More search engine tidbits

Breadcrumbs are a good way to link product pages to the top categories. Breadcrumbs provide a trail for the user to follow back to the main web page.

Breadcrumbs typically appear horizontally across the top of a Web page, often below title bars or headers. They provide links back to each previous page the user navigated through to get to the current page or—in hierarchical site structures—the parent pages of the current one. Breadcrumbs provide a trail for the user to follow back to the starting or entry point.^[1] A greater-than sign (>) often serves as hierarchy separator, although designers may use other glyphs (such as » or ›), as well as various graphical treatments.
Typical breadcrumbs look like this:
Home page > Section page > Subsection page
or
Home page : Section page : Subsection page
or
home page : section page 1 : section page 2

Link from one product page to the other. If you sell sneakers and sports shoes, link from the sneakers page to the sports shoes page and vice versa.
Use meaningful anchor texts that contain related keywords to link from one page to the other.

If a blog post is relevant to a product or category page on your website, you should link to that page from within the body text of the blog post.
If possible, use the keywords for which you want to get high rankings. If that doesn't look natural, use a relevant anchor text that describes the product or category page.

Just a few more tidbits to use for rankings.  More to come.

Joe

Search engine tidbits

Popular spam techniques that Bing does not like
Igor Rondel listed some spam techniques that Bing does not like. For example, Bing considers the following spam:

• stuffing page body/url/anchors with keywords
• performing link manipulation via link farms, link networks, forum post abuse
• including hidden content on the page not meant for human consumption.
  

These are the same things that Google does not like. If you want to avoid a penalty, better avoid these methods.

We do not use any of these methods.

More news:

Google Tests New Site Search Box

For navigational searches like [amazon], [white house] or [stanford], Google displays a search box that lets you search the top search result. Google now tests a completely new site search box. The updated search box is bigger, it's placed below the top search result and Google shows a list of suggestions when you type the query.

1. Google releases an algorithm update for local search results

Some days ago, Google released a significant update to its local search algorithm. The unofficial name of that update is "Pigeon". The algorithm update changes the local search results on Google. How does this affect your rankings and what do you have to do? What has changed with the Pigeon update? Google aims to provide more useful, relevant and accurate local search results. The changes are visible on the regular web search results page and the results page of Google Maps. Although Google did not reveal the details, the new ranking algorithm now uses ranking signals that are used in regular web search. The local search results are tied more closely to the regular web search ranking signals. Google also tried to improve the distance and location ranking parameters. How will this change affect your website rankings? The new algorithm is currently rolling out for US English results. If your website does not target the USA, you probably won't see any changes. So far, the new algorithm has led to the following changes: Local directory sites get better visibility in Google's search results. For example, Yelp.com pages can now be seen at the top of the search results if the search query contains the word "Yelp". For some searches (hotels, restaurants), individual local businesses seem to be listed in the carousel at the top of the search results page. Below that, you will get directory style web pages. Individual local business pages are moved to results page two. For other searches (pizza delivery), the first results page mainly shows individual businesses. If your local business website has strong SEO signals (good content, many backlinks, mentions on social networks) then this algorithm update can lead to higher rankings. If your website does not have these strong SEO signals, it's likely that your website will be outranked by other sites. How to get the SEO signals that are needed for the new algorithm It's no longer enough to be located in the right place if you want to appear in Google's local search results. If you want to get high rankings, your website needs good content, good backlinks and mentions on social networks. More to come soon.Joe

Marketing on line

If you are wanting to make that web site work for you please visit www.marketyourbusinessnow.com/

OSI Creative new web site launched!

OSI launched its new an updated web site. The web site has some of the best advertising and marketing products for business. Please go look at www.osicreative.com.

OSI Creative wins an impressive ranking!

IRVINE, Calif.–(BUSINESS WIRE)–One Source Industries, LLC (OSI), a leading provider of global supply chain managed solutions for point of purchase (POP) displays, product packaging and promotional programs, today announced it has been named one of Creative Magazine’s 2014 Top 50 POP Companies of America.
“The core competencies of OSI are creativity and innovation, which are the drivers behind our continued double-digit sales increases. This recognition from Creative Magazine is a testament to our high level of service, the success of our products and the results we help our customers achieve. We are proud to be recognized as one of the top companies in the industry and we continue the hard work and dedication that enables us to maintain this honor,” said Joe Baksha, president and CEO of OSI.

Visit www.osicreative.com for more information. http://www.osicreative.com/one-source-industries-named-one-creative-magazines-2014-top-50-point-purchase-companies/

More info on keywords

The following is additional reasons why you should have keywords in the code of your website:

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Keywords, also known as search terms, are the words or phrases that people enter into search engines to find websites about or related to that term. To attract more visitors to your page, you need to know which keywords people are using to find similar websites, and optimize your website for these keywords. If a key search phrase is not in at least one of your pages, the search engine will not rank your page highly for that phrase, therefore you are missing out on all the potential traffic the search phrase generates.


To help achieve high ranking on search engines, you need to optimize the keyword content of your web pages. There are several different areas in your webpages where keywords should be placed, not just in the META KEYWORD tag. The keywords need to be used effectively throughout the site, and good rankings can be obtained without resorting to spammy techniques, such as listing keywords at the bottom of a page in a white font on a page with a white background.


Most search engines place a large emphasis on the actual text on a web page. As a result, the way that the text on a page is constructed plays an important role in determining the way engines index your site. When building a web site it is important to ensure that your pages contain as much relevant text as possible. Search engines gather keywords from your page contents, and rank your web page based on the keyword density. Keyword density is number of times a word or phrase is counted on a web page. The keywords can appear in the page title, links, content, descriptions and headings.


More to come later!

Joe Rossini

The old ways still work too

From Manta:

With so many marketing gadgets out there--from apps to the often-misunderstood QR code--don't forget about the trusty flyer. Remember telephone poles emblazoned with colorful paper, pitching everything imaginable? They worked then, and they can still work now. When you walk by something that catches your eye, you can't help but take a second glance! Design flyers that grab customers' attention, and pin them up locally. Your next sale could just be a few thumbtacks away!

I push new tech but I still think some of the older ways still work :)

The power of a web page!

One of our customers received a lead from their web page yesterday and it was for a service call.  This was not just any service call, it was from a husband in the field over seas and he was helping his family get an appliance repaired!  Now think of that, my customer received a lead from thousands of miles away and he will be helping a local family get an appliance fixed and possibly gaining a new customer for a long time!

Yes the power of the web, and web marketing and of course being a great company helps a lot!

More to come!

Joe

From Google and SEO tidbits

From Matt Cutts about Google and linking:

“Backlinks are a really, really big win in terms of quality for search results [... ] backlink relevance still really helps in making sure we return the best, most relevant, most topical set of search results.”

(Internal linking is also very important!)

Link building can be hard, but it is necessary

If you do not do it correctly, link building can lead to ranking penalties. That’s why it is important to become serious about link building. If you want to succeed with your online business, you must treat it as a real business.
Don’t use cheap, automated link building tools and services that create backlinks in bulk. It will backfire on you. Link building is not the same as link spamming. Link spamming will get your website penalized, link building will get your website on Google’s first result page.
Although necessary, it’s not enough to have web pages great content. That content will never be seen if your web pages do not get good backlinks.

Did you know that:

Most searchers (75%) never look further than page one.
Usability expert Jakob Nielsen points out: "Users almost never look beyond the second page of search results." Danny Sullivan, Search Engine Marketing Columnist, puts it this way: "Being listed 11 or beyond means that many people may miss your website."
For that reason, search engine optimization is crucial if you want to be successful with your website

Did you know:

choose your keywords carefully

Take some time to find the right keywords for your website. The most obvious keywords usually aren't the best keywords.

Ok more to come soon!

Joe

The day of the link is ending

A neat tip from Manta:

As the battle between Google and the spammers rages on, the range of acceptable, white hat link building activities is getting smaller and smaller. It's not that link building is dead or pointless, but rather that many of the old ways no longer work. That's one of the things I love most about SEO; it's constantly evolving and pushing website owners and marketers to really focus on the quality of their SEO campaign, not just the quantity of links. The time of "easy win" links is rapidly ending.

SEO is sure changing fast!

Another Adwords tip

From Google:

Match your ad to your landing page
Take a look at the page on your website that you're linking to from your ad, which is called the landing page. Make sure the promotions or products in your ad are included in that page. Tell people what they can expect when they click the ad. If visitors don't find what they expect to see when they reach your site, they might leave.

More to come

Some Google Adword Tips

From the horses mouth Google:

	Include prices, promotions, and exclusives If you have something special to offer, make sure your customers see it. People are usually searching to make a decision about something. Give them what they need to help make their decision. For example, if you're offering a 10% discount for a limited time, or have an exclusive product, don't forget to tell your customers!
	Tell your customers what they can do Are you selling? Tell them what they can buy. Are you offering a service? Tell them what they'll receive. Strong verbs like Purchase, Call today, Order, Browse, Sign up, or Get a quote tell your customers what they can expect to do when they arrive at your website.
	Include at least one of your keywords in your ad text Successful text ads tend to contain words that match a person's search. Including one of your keywords in your ad text can catch the attention of the people who searched for the keyword, and show that your ad is related to what they want. Additionally, the keyword you use will appear in bold in your ad, just like it does in the search results, making it more obvious how relevant your ad is. Let's say you include the keyword digital cameras in your ad's headline, like "Buy Digital Cameras," and a customer searches for digital cameras. Your ad's headline will appear in bold, like "Buy Digital Cameras." Your ad's headline could also appear in bold if a customer searched for buy SLR cameras, like "Buy Digital Cameras," since "buy" and "cameras" match words in the customer's search term. There is so much more, Google Adwords work well if done correctly! We at www.marketyourbusinessnow.com can help you today! 913-244-6132

What is next?

Since 1994 we have seen so much happen on the web it is mind boggling. I remember when the coolest thing in a web page was making something blink:) yes I said blink!  Front page was all the rage and multi media cd brochures were still in vogue.  The net was used at a 2400 baud rate and AOL was king. Does everyone remember those funny disks that came in the mail?  Do you remember that phrase "You have mail".  Remember the browser wars? There use to be a company called Netscape! Netscape lost the browser wars but another browser called Mozilla came to life. Then came a company called Yahoo! What was a Yahoo? Remember the phrase "YAHOOOOOOOOOOOOOOOOO".
Then came Myspace, it was neat and new. Myspace grew and grew but then something happened it was called Facebook or originally it was called The Facebook, I believe. It did not take long for Myspace to flounder and Facebook to charge ahead. Remember Yahoo, another company called Google came along and we all know about them. Now Bing is charging forward but can it catch Google? Yes that 2400 baud communication rate now is well Google fiber and I can not even say how fast that is!! They are talking about drones to further push the internet to remote areas can you believe it?

Ok so what does the future hold for you and me? I think that all we have seen so much that has changed is only just a fraction of what we will soon see happen. Yes the Dick Tracy watch that will be our new communicator. How about those new 3D printers how far will that go, what cant we make or do. How small or powerful will our new laptops or tablets be? I think we have only just touched the surface of what those new tools will do. How about a super computer on your hand watch!

Where is Internet SEO and web marketing heading? A whole new era of changes are coming. Those soon to be realistic Facebook 3d goggles will take marketing to a new level and add smell and taste and feel and wow think of what that will do. Want to try a new product, put on the helmet and take a realistic test drive. Want to do a search on a company? Just think it and boom up it comes in 3d!

What I am trying to say is things change and you need to change with it. Use a company that can change with you and guide you into that future.  Use Rossini.com.

Until next time.

Joe

Another web tidbit

Eye-catching image

When visitors browse through the Internet, they’re naturally drawn to attractive visual objects or images. When including a life-size image or logo for the core segment of the site, make sure that it’s appealing enough to draw the visitors’ attention.
Remember, a good website layout is much more than attractive phrases or gaudy graphics; it’s more about implementing the right strategies. Above everything, it’s important to understand the goal of the website and how to reach there.

I personally like a rotating image or a slider that tells a story as it slides or rotates but I do not like huge images, what do you think?

Until next time

Joe

Sound advice about your web site

This is a neat bit of advice from a fellow marketeer and I totally agree with it!

Effective Website Design - Add Some Boost To Your Small Business Venture

By Lee Gomes
So, you’ve started a small business project and you’re satisfied with the average profit margin. If yes, it’s time to sit up and think again. Remember, a successful business includes three factors – smart investment, use of right strategies and gaining largest profits. If you lack one of these three factors, it’s time to take some initiative.
Even a kid knows the need of Internet in today’s world. Whether you’re a student, employee or business entrepreneur, a strong online presence is a must. What do you normally use the Internet for? Besides emailing your friends or chatting on social networking websites, you probably use it for searching different types of goods or services. When you need a particular product or service, such as gifts, clothes or gadgets, you can instantly search them over the Internet and find a local provider. You can also take help of the social media websites to find out the legitimacy of the organizations. These days, even small companies have a strong online presence – something crucial to take note of if you have a company of your own. Just having a company website isn’t enough. If you fail to have a meaningful online presence, your business will remain invisible to an enormous number of people – something that won’t make any business sense.

Back to me again :) I am stunned at the amount of small business people who do not have a website or have a free one that does nothing. You must be on the net today in many forms, social media, web pages, blogs and more. Participate and your wanted results will come!

Until next time!

 

Joe Rossini

 

Three big SEO mistakes!

1. Three popular cheap SEO services and their risks
Many businesses try to cut costs by hiring cheap SEO service providers. Do these SEO companies really offer search engine optimization and does it make sense to use these services? Three popular cheap SEO services There are many ways to get search engine optimization services for a low price. Here are the most popular: 1. The hosting company and the CMS vendor Some hosting companies and content management system vendors include 'SEO' services in their packages. These offers usually include automated tools that insert keywords and other code on your web pages and then they submit your site to Google and other search engines. 2. The son/cousin/nephew of someone who is great with computers Maybe you know someone who knows someone who is really great with computers. They can 'fix the SEO' on your website and you will save a lot of money because they do not charge much. 3. The offshore company that will do everything for a low price These companies often send unsolicited emails with great offers. They promise to build backlinks, optimize your web pages and a lot more for a low monthly fee. You just have to sit back while they do the work. These offers don't look too bad and it might be tempting to use them. Why you shouldn't use these cheap services When it comes to search engine optimization, it does not make sense to cut costs at the expense of lost sales and revenue. All of the services above have in common that it can be risky to use them. For example: The fully automated solutions offered by many hosting companies and CMS vendors are usually outdated methods that did work in the early 2000's. Nowadays, these methods don't work anymore. Some automated methods are considered spam and your website might get penalized if you use them. SEO isn't point-and-click anymore. Your nephew might know how to code an HTML web page but that doesn't mean the he has any SEO knowledge. If your nephew is good with numbers, it still doesn't make sense to let him do your accounting (if you don't want to get in trouble with the tax office). Many of the offshore companies use automated spam tools to 'promote' your website. Hiring these companies is often a sure way to get your website banned from Google in the long run. Some of these services even tweak the meta keywords tag of your web pages, which is a sure sign that they do not know what they're doing. Search engine optimization is more than point-and-click SEO is more than building a few links, adding a few keywords to your web pages. There's nothing that you can 'install' on your website and that's it. The right visitors from search engines are crucial to the success of any website. It's important to understand that search engine optimiation is not a one-off project. If you focus on short-lived optimization tactics, you will get short-lived results. It's much better to develop a long-term search engine optimization strategy. Tools and services that look expensive can save you money in the long run because you will get much better results. (SEO is not snap your fingers and go, it takes work and time. Do not be fooled use a professional to help you but make sure you pick the right professional.)

Multiple marketing moves

I am a firm believer in using multiple marketing tools to make sales and bring leads. I use social media, I like it and it does work. I use Google Adwords and know that if used properly it is one of the more powerful means of getting sales and leads. I believe in using advanced reporting so to see what is working and what is not. I am not a big user of the free Google reporting program but it is better than not having reporting at all. I use a program called Hitslink and love it. It is powerful and it works. Know where you are and where you are going and see what part of your web page is working. I like using on line PR releases to tell the world of your success! It is a puzzle how so many companies are afraid to tell the world just how good they are???I like occasionally to do e-mail blasts but only in moderation. Still powerful but declining in my book. Believe it or not I like good old telephone calls it still works and better than you might think. I occasionally just to stay sharp make cold calls and in this weather baby it is a true cold call!!

What I am saying is that use multiple methods and you will find that leads will come your way.

Until next time.

Joe Rossini

SEO is it important?

Bottom line is it seems everyone is an expert now a days in the area of SEO but lets face it the playing field is not equal. There are those that saw only money and decided lets get in, they were web people or in some instances stock brokers or real estate agents and just like that they are an SEO wonderboy or girl! Remember nothing can match experience and knowledge. Some just buy a program and claim they are doing it all! What a person of experience will tell you is that there is no match for knowing how to do it yourself and using tried and true methods that still work today.  Remember a cheap price might just be that...a cheap price!  Interview your company and if they are an overseas company move on no run! More to come shortly on this topic.

Until next time

Joe Rossini

Pay per clicks

Pay-per-click makes hitting the revenue bull's-eye a lot easier. Shoot straight with targeted keywords so ads get in front of customers who are searching for what you offer. Be sure to do your homework, and complete extensive keyword research. Think of the best phrases and words that make the most sense to what you're selling. Set your sights, take aim and make money!

When beginning a Pay Per Click advertising campaign, there are a number of factors that new businesses need to keep in mind. These will help them organize their account effectively, focus on the keywords and conversions that matter, and prevent them from wasting unnecessary time, clicks, and money. However, let's start with a basic description of the PPC campaign.

My best tip like the ones above is to think like your interested searcher would think and choose some of those keywords. Do not just say hotdog but say plumper cheese filled and broiled hotdogs :) m makes me hungry!

Keywords are valuable in your web site, in your content, in your adwords campaigns and much more. Keywords are important and should not be treated lightly. Also adword campaigns must be monitored and changes should be made to move toward more favorable keywords and campaigns.

More to come soon.

Joe

Another tip

Filter your way to better business

Can't afford a professional photographer to shoot all of the cool stuff your company creates? Instagram your way to artistic marketing! Use the social media tool to create great images with their plethora of filters. Start a photo contest promotion to get followers and sales, and keep customers engaged. And don't forget the hashtags - it's a snap!

Manta tip

I do not know if I follow this like they say but here it is:

Share your secrets to get your next sale

Let your secrets out of the bag. Blog and tell your customers all about what you do. It backs up your credibility and lets people get the inside story on you and your company! Share easy how-to posts, and include things readers can put to use right away. People love getting the scoop, so update frequently to keep them coming back for more.

Bad e mail messages

Recently there has been a bunch of malicious e-mails that ask you to appear in court! These e-mails are spam and have viruses attached ignore these e-mails and delete them. If you click on the link a virus is immediately attached to your computer!

Of course another one is the old I am Barrister Joe and you now have ten million dollars waiting for you click here.  Again this one is old yet is still being used. Do not click on them.

Another one is Your Quick Books invoice is overdue...again it plays to how many of us use Quick Books.

How about the one from the UN well just another scam.

More to come soon.