The following is additional reasons why you should have keywords in the code of your website:
Keywords, also known as search terms, are the words or phrases that
people enter into search engines to find websites about or related to
that term. To attract more visitors to your page, you need to know
which keywords people are using to find similar websites, and optimize
your website for these keywords. If a key search phrase is not in at
least one of your pages, the search engine will not rank your page
highly for that phrase, therefore you are missing out on all the
potential traffic the search phrase generates.
To help achieve high ranking on search engines, you need to optimize the
keyword content of your web pages. There are several different areas in
your webpages where keywords should be placed, not just in the META
KEYWORD tag. The keywords need to be used effectively throughout the
site, and good rankings can be obtained without resorting to spammy
techniques, such as listing keywords at the bottom of a page in a white
font on a page with a white background.
Most search engines place a large emphasis on the actual text on a web
page. As a result, the way that the text on a page is constructed plays
an important role in determining the way engines index your site. When
building a web site it is important to ensure that your pages contain as
much relevant text as possible. Search engines gather keywords from
your page contents, and rank your web page based on the keyword density.
Keyword density is number of times a word or phrase is counted on a web
page. The keywords can appear in the page title, links, content,
descriptions and headings.
More to come later!
Joe Rossini
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