More search engine tidbits

Breadcrumbs are a good way to link product pages to the top categories. Breadcrumbs provide a trail for the user to follow back to the main web page.

Breadcrumbs typically appear horizontally across the top of a Web page, often below title bars or headers. They provide links back to each previous page the user navigated through to get to the current page or—in hierarchical site structures—the parent pages of the current one. Breadcrumbs provide a trail for the user to follow back to the starting or entry point.^[1] A greater-than sign (>) often serves as hierarchy separator, although designers may use other glyphs (such as » or ›), as well as various graphical treatments.
Typical breadcrumbs look like this:
Home page > Section page > Subsection page
or
Home page : Section page : Subsection page
or
home page : section page 1 : section page 2

Link from one product page to the other. If you sell sneakers and sports shoes, link from the sneakers page to the sports shoes page and vice versa.
Use meaningful anchor texts that contain related keywords to link from one page to the other.

If a blog post is relevant to a product or category page on your website, you should link to that page from within the body text of the blog post.
If possible, use the keywords for which you want to get high rankings. If that doesn't look natural, use a relevant anchor text that describes the product or category page.

Just a few more tidbits to use for rankings.  More to come.

Joe