Tuesday, June 10, 2014

From Google and SEO tidbits

From Matt Cutts about Google and linking:

“Backlinks are a really, really big win in terms of quality for search results [... ] backlink relevance still really helps in making sure we return the best, most relevant, most topical set of search results.”

(Internal linking is also very important!)

Link building can be hard, but it is necessary
If you do not do it correctly, link building can lead to ranking penalties. That’s why it is important to become serious about link building. If you want to succeed with your online business, you must treat it as a real business.
Don’t use cheap, automated link building tools and services that create backlinks in bulk. It will backfire on you. Link building is not the same as link spamming. Link spamming will get your website penalized, link building will get your website on Google’s first result page.
Although necessary, it’s not enough to have web pages great content. That content will never be seen if your web pages do not get good backlinks.

Did you know that:

Most searchers (75%) never look further than page one.
Usability expert Jakob Nielsen points out: "Users almost never look beyond the second page of search results." Danny Sullivan, Search Engine Marketing Columnist, puts it this way: "Being listed 11 or beyond means that many people may miss your website."
For that reason, search engine optimization is crucial if you want to be successful with your website

Did you know:

choose your keywords carefully
Take some time to find the right keywords for your website. The most obvious keywords usually aren't the best keywords.

Ok more to come soon!

Joe

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