This is a short snippet about the way browsers I think will ove and combat retargeting. Retargeting is sometimes a neat way to follow potential web visitors but it can be pesky and sort of intrusive. Ever see a picture or an ad you might have clicked on a few days ago and then sudeenly you see it all the time, this is a form of retargeting.
Apple may be starting to fight this:
Among the announcements coming out of Apple’s WWDC developer conference is news that Safari will prevent cross-site tracking.
Apple Senior VP Craig Federighi said “intelligent tracking prevention” uses machine learning to keep trackers, namely ad trackers and third-party data trackers, from following users as they browse from site to site.
That browsing information data is routinely used for retargeting, interest and other behavioral ad targeting.
Ads themselves aren’t blocked, just the user’s previous browsing data. The move is “not about blocking ads — the web behaves as it always did, but your privacy is protected,” said Federighi.
We don’t have all the details yet, and we will update here if we learn more. The move again sets Safari apart from Google’s Chrome from a privacy perspective.
Federighi also said Safari will implement auto-play blocking to keep music and video from automatically playing when a page loads on websites.
I believe this sort of privacy protection will spread and many will click on the link to give them more privacy.
More to come.