Wednesday, April 19, 2017

Info about phone applications

  • About 65% of 300 retail IT managers and c-level professionals in the U.S. and U.K. that were recently surveyed about their technology priorities said mobile payments technology is the innovation most in-demand in their ogranizations, according to research from Zynstra, a U.K.-based enterprise-grade IT software provider.
  • While mobile payments technology was the far and away leader, about 49% said self-checkout capabilities are important, and similar time-savers like scan as you shop (44%), click and collect (41%) also finished strong.
  • Another 37% said in-store customer analytics were chiefly important, according to the survey
More and more people are using their phones for everything. A phone is not just for talking anymore they are the real Star Trek communicators!

Oh boy this might be cool:
  • Google is augmenting its Image Search capabilities through Android apps and the mobile web with a new “Similar Items” feature that helps users find products similar to those they see in searched photos.
  • Google Image Search accomplishes this by using machine vision technology, a form of machine learning that identifies products in lifestyle images and displays matching items to the user. The Similar Items feature currently allows search results related to handbags, sunglasses and shoes, and will cover other apparel and home and garden categories in the next few months.
  • Retailers and merchants wanting to leverage the new feature need to add and maintain product metadata on their web pages, according to the Google Webmaster Central blog. markup helps Google find product offerings on the web and give users an at-a-glance summary of product info.
More info about just how much phones are now being used:
  • American adults will spend 2 hours and 25 minutes daily on mobile apps this year on average, an increase of 10.3% from last year and slightly above an earlier projection, according to a new report from eMarketer. Mobile apps will account for nearly 20% of American’s total digital media time this year. 
  • The number of unique apps smartphone users occupy themselves with per month is expected to dip to 20.7 this year from 21 in 2016. In 2019, Americans will check out 20.1 apps at least once a month. App usage is contained largely in social media networks, and Google and utilitarian apps, a category that covers maps and messaging apps. 
  • When they’re using mobile apps, Americans mostly listen to digital audio, social network, play games, watch videos and message. The time Americans spend on those activities is poised to rise even further. In 2018, Americans are anticipated to spend 2 hours and 35 minutes on mobile apps, and that figure will clock in at 2 hours and 43 minutes in 2019.  
Lets face it phones and apps are the coming force and we at can make them for you!

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