Tidbit time, more information for you!

To follow are tidbits about marketing:

Someone who visited your site yesterday is more valuable than someone who visited 90 days ago. Someone who browses six pages has shown higher intent than someone who bounces off the homepage. Segmenting these different users will help you identify who you’re marketing to and the goals you want to achieve with each different segment.  ( With my powerful reporting I see this a lot!

More tidbits:

Having intelligent bidding and targeting is extremely important, but it loses it’s power if users aren’t compelled to click on your ads. This is where you need to understand the emotional component of reaching customers and use creative that inspires them and ultimately drives a response

Have you ever thought of giving a coupon or referral fee?

How about ads that sell?

7 TIPS FOR DYNAMIC CREATIVE SUCCESS
1. Shoot eye catching, high-quality product photos. Products are at the heart of your dynamic creative campaign. That’s why it’s important to make sure they are well photographed and represented visually to attract viewers. Strong product visuals are central to the sale.
2. Maintain consistent size and aspect ratio. Consistency in product image size and aspect ratio is incredibly appealing: think Pinterest or Instagram.
3. Use transparent backgrounds. With transparent backgrounds, the product can lift right off the ad and into your audience’s focus.
4. Write catchy copy and call to action. Ad copy should always be direct and eye-catching. Communicate customer benefits, appeal to customer needs, and provide a clear call to action.
5. Keep titles and descriptions brief. Brief product titles and descriptions are more likely to grab the often fast-moving eyes of former shoppers.
6. Test what works best. Price or no price? Navigation arrows or no navigation arrows? The answers vary. We would rather skip the guesswork and set up an A/B test to determine the right answer.
7. Stay fresh. Ad fatigue is a real symptom for online shoppers. That’s why it is important to refresh the look and feel of your ads every so often. We recommend a creative refresh once per quarter.

This would work well with adwords and other ads that you put out there.

One of th4 hardest things for me and any marketer is to try to be creative:

The key takeaway? Get creative with your ad strategy, and make sure you’re highlighting the best of what your brand has to offer. Compelling creative is a key component of high-performing ads, and developing a personal connection with customers is essential.
 There are many ways to bring leads...please consider www.marketyourbusinessnow.com.

More to come soon.

Joe Rossini